The 9 Great Lies of Online Marketing - Lie #1 You Need a Professional Looking Website (truth is… no you don’t)

This lie costs business owners MILLIONS in unnecessary web design fees, lost opportunities, and wasted advertising spend. One of my clients spent GB£9,643 on a new state-of-the art website that took several months to complete. The website looked great, but it didn’t convert any visitors into customers. She essentially paid almost 10 grand for an online brochure that didn’t work!

Again, this is an EGO thing. It’s human nature to want to impress your peers, to “be seen,” to be doing better than your competitors, and to look the part. The bottom line is this, though – how much money is your website bringing in?

You can build a website for next to nothing nowadays. I personally use a free web design platform because it’s fast, easy to use, and I have complete control. The last website I built

brought in just under £400,000 in 18 months. It cost me around £60 per year in hosting fees and bugger all to build it.

To be honest, I only did this after I had wasted nearly £6,000 in fees I paid to so-called web designers! There are plenty of free web design platforms you can take advantage of. Regardless of which platform you use, maintain control of your website design, functionality, operation, publishing, and most of all ... conversion strategy! Try Weebly or Instapage, which has an excellent A/B split tester.

Here some of the secrets of my online success:

Every piece of advertising, webpage, sales letter, brochure, or banner ad that you send out MUST include ALL of these ingredients:

• A powerful headline that commands attention.

• An emotionally provocative, benefit-driven message that states your USP (unique selling proposition).

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• A compelling call to action. Offer something valuable in return for contact details.

• A series of automated, follow-up emails for building trust with your prospects.

Look at it like this. A website is a powerful media tool that MUST be designed to solve problems quickly for people who are searching for solutions. It also must be designed to convert those searchers into leads. Your follow-up system – which may consist of emails, telemarketing, direct mail, or a combination of these – should then convert them into customers.

Let me share a secret with you. 

Money is not everything in life. But it is very, very important! So stop lying to yourself about money...

Money does not make you happy, sad, comfortable, generous, greedy, evil, or good. 

Listen up because this next part may be the best piece of money advice you EVER get in your entire life.

***Money makes more of who and what you already are***

Let me say that again because it’s really important. Money makes more of whom and what you already are. Write it down and memorize it – I’m serious.

If you’re a generous person, more money will make you more generous. Are you greedy? Then more money will make you greedier. Happy? More money will make you much happier. If you’re evil, a pile of cash can make you more evil. If you’re fat, you’ll become obese; if you’re sad, you’ll probably become depressed; if you’re moody, you’ll no doubt become unbearable; and if you’re someone who like a few drinks every night, chances are you’ll drink yourself to ruin ...

It’s all about daily habits. Habits not just in what you do each day but also your thought habits, such as how you control negative and positive thoughts and feelings.

So NO, it’s not “easy” to make money online and not “everyone” can run a business unless there is massive shift in their beliefs and attitudes.

The Office Train From Bangkok to Chiang Mai.

Today I decided to work on a train instead of an office. So rather than looking out ate the same old street and watching the people and traffic go by,  I thought it better that sitting my are on a train would be more inspiring! And it was. Even though the second class rickety old trains in Thailand are not great, and the food is debatable, it was a worthwhile experience, and one I plan to have more often. I got a shitload of work and study done. Find out how and why on this latest podcast!

With everyone online these days, it has never been easier to stand out from the crowd by simply taking your marketing efforts offline. And one of the best methods for doing so is to send good old-fashioned postcards through the mail to your prospect and customer lists.

In these e-based times, there's something magical about receiving a tangible item in the mail. Postcards are cheap, highly effective, and hold some BIG advantages over email.

Email messages may be free, but think about it this way... If only 80% of your emails actually make it through spam filters, only 20% of those emails get opened, only 5% of opened messages get read, and only 2% of readers then click through to view your website, how much money are you leaving on the table?

In contrast, did you know that nearly 95% of postcards get delivered and read? Simply put, people don't throw postcards in the bin until they at least have a glance at the back.

A postcard with the right message and right offer sent to the right list becomes a license to print money.

Why most business owners are not charging enough for the value they offer. Just by simply increasing your prices, and implementing a new pricing structure, will greatly improve your business and your lifestyle!

Believe it or not, raising your prices can easily increase your profits by up to 500% or more! Assuming you’ve got the balls, or even better, the vagina! It doesn’t cost you a penny, and in many cases, you won’t lose a single customer.

Most business owners are scared shitless at the thought of raising prices, even though every single one of them wants to. They’re too afraid they might lose customers or be perceived as greedy by their peers.

Think about it this way. It’s your responsibility to offer a higher value service to your customers and charge as much as you’re worth. This is the best way to protect the survival of your business for you, your family, and your employees. You owe it to yourself and those around you to keep your business alive and to make it grow! And you owe it to your customers to help them get the highest-value service possible.

How can you implement this without losing a single customer?

The easiest approach to raising prices is to add new “packages” for your products and services. For example, you can introduce three new package choices: Silver, Gold and Platinum. Whatever you’re selling now becomes “Silver,” and then you expand on that to create a more expensive “Gold package” and an even more expensive “Platinum package.”

If you offer a product, add a service. If you offer a service, add a product.

That’s it!

And guess what? If you sell a $100 product with a 30% mark- up and increase your prices by $30, then congratulations, you’ve just doubled your profits!

The Ultimate Number One Secret of Success

You're The Average Of The Five People You Spend The Most Time With - Jim Rhon

Motivational speaker Jim Rohn famously said that we are the average of the five people we spend the most time with.

This relates to the law of averages, which is the theory that the result of any given situation will be the average of all outcomes.

Visit: www.jimmycrangle.com

Why I am a loving atheist? We’ll partly because I follow people like Russel Brunson, who is a Mormon, and Perry Marshall who is a devout Christian. If they can use their calling from God to go out and help as many people as possible, then I can also use my Atheist non-belief position to do the same. With no harm or prejudice to any person regardless of race, religion, non- religion, gender, creed, of color!

Visit: www.jimmycrangle.com

Giving away a free guide, report or educational video to generate leads is far more powerful than trying to sell stuff to cold traffic!

Visit: www.jimmycrangle.com