In this episode of the "Escaping the Accountant's Trap" podcast, host Adam Lean welcomes Chris Farrell, the CEO of Liscio, to discuss the pivotal role of creating five-star client experiences in breaking free from the accountant's trap. Chris, who evolved from an accountant to a CFO and now leads a software company catering to accountants, shares his journey and insights into the accounting profession's changing landscape. The conversation delves into the importance of proactively meeting clients' evolving needs, the significant shift in client expectations, and the generational changes impacting the accounting industry.

Discover the secrets to building a successful accounting business as Chris Farrell reveals the common denominators for success based on his experiences. He emphasizes the crucial aspect of staying attuned to clients' needs, pointing out that providing what clients want—forward-looking planning and advice—is key. Chris also touches upon the generational shift in how people perceive public accounting, citing a Xero survey indicating that half of millennials actively seek a change in accountants, signaling a prime opportunity for firms embracing innovative approaches.

Tune in for valuable insights and perspectives on navigating the changing dynamics of the accounting profession.

Learn More About The CFO Project:

https://thecfoproject.com/

And check out The CFO Project's free training here:

https://thecfoproject.com/start-a-cfo-service

Learn More About Chris & Liscio:

https://www.liscio.me