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Struggling to scale your painting business? Join the circle of experts at Painters Circle and get the guidance you need to grow your business. Start today: https://pages.paintercoach.com/the-painters-circle
FREE GAME PLAN BUILDER: https://pages.paintercoach.com/Game_Plan_Builder
Most painting businesses think they have a sales problem. In reality, they have a delivery and capacity problem.
In this episode of The Painter Circle, Tas breaks down the difference between chasing more work and actually being able to deliver it profitably. From the very start, he challenges a common mistake painters make, confusing sales with real revenue, and explains why understanding your pipeline, scheduling, and production rates matters far more than just closing more jobs.
Tas walks through real coaching examples and case studies, showing how small changes in delivery, pricing, and efficiency can unlock revenue that’s already sitting inside your business. He covers how to analyze production speed, improve throughput, and complete projects faster without burning out your team or sacrificing quality.
The conversation also dives into pricing strategy, conversion rates, and why incremental adjustments often outperform dramatic changes. Tas introduces practical tools and frameworks, including building a clear game plan tailored to your business, so decisions around capacity, recruitment, and financials stop feeling overwhelming.
This episode ties everything together by focusing on what truly drives profit in a painting business: pricing, performance, pipeline, and capacity working in sync. If you’re busy, stressed, and still feel stuck, this episode will help you identify where the real bottleneck is and how to remove it with clarity and control.
Follow us:
https://www.paintercoach.com/
https://www.instagram.com/paintercoach/
https://www.facebook.com/paintercoach
Timestamps:
00:00 Introduction to The Painter Circle
00:51 Common Mistake: Sales vs. Revenue
02:20 Understanding Your Pipeline
04:26 The Importance of Scheduling and Delivery
05:21 Analyzing Production Rates
06:23 Real-World Example: Client Coaching Session
08:17 Improving Revenue Through Delivery
10:43 The Role of Pricing in Profitability
12:22 Effective Sales Strategies
13:05 Incremental Pricing Adjustments
14:01 Understanding Conversion Rates
14:49 The Game Plan Builder Tool
15:11 Speed and Efficiency in Project Completion
16:01 Case Study: Large Commercial Projects
17:19 Adapting to Market Changes
18:26 Focusing on Throughput
18:49 Creating a Clear Plan
19:42 Recruitment and Contractor Management
20:05 Maximizing Team Capacity
21:09 Avoiding Burnout
21:56 Evaluating Team Performance
22:20 The Importance of a Game Plan
22:48 Building a Tailored Plan
23:26 Core Functions of a Painting Business
23:33 Pricing, Performance, and Pipeline
23:39 Capacity and Financials
23:53 Getting Unstuck and Removing Overwhelm
24:30 The Role of Chat GPT in Business
24:49 Final Thoughts on Revenue and Profit
25:09 Closing Remarks
25:14 Subscribe for More Tips
25:19 Support and Resources
25:23 Follow Us on Social Media
25:25 Stay Cool and Be Well
Struggling to scale your painting business? Join the circle of experts at Painters Circle and get the guidance you need to grow your business. Start today: https://pages.paintercoach.com/the-painters-circle
FREE GAME PLAN BUILDER: https://pages.paintercoach.com/Game_Plan_Builder
Some painting businesses are always short on painters. Others have painters lining up, waiting for a chance to work with them.
In this episode of The Painter Circle, Tas breaks down the difference, and it’s not luck. It’s the mindset of always recruiting, not always hiring. The most stable painting businesses don’t scramble when someone leaves or when work ramps up. They’re constantly putting their brand, culture, and standards out into the market so the right people are already watching.
Tas explains why painters choose certain businesses over others, and how reputation, leadership, and clear expectations turn your company into a place people want to work. From showcasing your team properly to setting standards that attract professionals instead of time-wasters, this episode shows how recruitment becomes easier when your business stands for something.
If you’re tired of last-minute hires, unreliable painters, or constantly feeling understaffed, this conversation will change how you think about building your team. Always recruiting isn’t about growing fast. It’s about staying ready, respected, and in control.
Follow us:
https://www.paintercoach.com/
https://www.instagram.com/paintercoach/
https://www.facebook.com/paintercoach
Timestamps:
00:00 Introduction: The Painter's Dilemma
00:22 Recurring Question Among Painters
00:35 Welcome to The Painter Circle
01:00 Understanding the Recruitment Dynamic
01:22 The Cost of Hiring When Needed
01:37 Rushing the Recruitment Process
02:05 Attracting Painters for Money
02:23 The Challenge of Finding the Right Person
02:46 A Different Approach to Recruitment
02:59 The Importance of Your Team
03:08 Revenue and Team Capacity
03:27 Long-Term View on Recruitment
03:49 Calculating Production Rates
04:54 Sales and Revenue Correlation
05:43 Experience in the Painting Industry
05:50 Fundamental Drivers of Business
06:03 The Role of Marketing in Recruitment
06:32 Building a Recruitment Strategy
10:14 Always Recruiting, Not Always Hiring
10:27 The Marketing and Recruitment Parallel
10:44 The Importance of Being Attractive
12:22 Mindset Shift: You Are the Prize
12:26 Understanding the Recruitment Math
12:56 Creating a Recruitment Plan
13:32 Hiring the Right Person at the Wrong Time
14:44 Proactive Recruitment Strategy
15:13 Long-Term Business Perspective
18:30 Building a Strategic Team
18:55 Avoiding the Recruitment Trap
19:06 Conclusion: Strategic Recruitment
19:10 Access the Game Plan Builder
19:19 Final Words and Farewell
19:24 Subscribe for More Tips
19:29 Support and Social Media
19:33 Follow Us on Socials
19:36 Stay Cool and Be Well
Struggling to scale your painting business? Join the circle of experts at Painters Circle and get the guidance you need to grow your business. Start today: https://pages.paintercoach.com/the-painters-circle
FREE GAME PLAN BUILDER: https://pages.paintercoach.com/Game_Plan_Builder
In this episode, Tas sits down with John from JC Painting Solutions in Sydney to unpack how sales coaching transformed his painting business.
John shares how shifting from a customer service approach to service-based selling and presenting live proposals has boosted his conversion rates, adding around $40K per month in additional revenue.
He opens up about qualifying customers better, streamlining the quoting process, and why detaching from the outcome is key to sales mastery. The conversation dives into the power of repetition and mastery, how small changes compound into huge long-term results, and why learning the right skills gives your business leverage.
John reflects on how these new processes not only increased revenue but also reduced wasted time, simplified operations, and created clarity and confidence in every client interaction.
This episode is perfect for trade business owners who want to learn how coaching, sales process design, and skill mastery can create massive growth without adding extra hours.
Follow us:
https://www.paintercoach.com/
https://www.instagram.com/paintercoach/
https://www.facebook.com/paintercoach
Timestamps:
00:00 John’s Background and Running Jake Painting Solutions
03:00 Sales Coaching Journey and Sales Mastery Live
06:00 Moving from Customer Service to Service-Based Selling
09:00 Asking Questions, Qualifying Customers, and Streamlining Quotes
12:00 Presenting Proposals Live and Increasing Conversion Rates
15:00 Sales Results, Revenue Impact, and Compounding Skills
18:00 Mastery Through Reps and Building Confidence in Sales
21:00 Detached Selling, Efficiency, and Scaling Impact
24:00 Recommendations, Applying Skills Beyond Sales, and Final Reflections
Struggling to scale your painting business? Join the circle of experts at Painters Circle and get the guidance you need to grow your business. Start today: https://pages.paintercoach.com/the-painters-circle
FREE GAME PLAN BUILDER: https://pages.paintercoach.com/Game_Plan_Builder
In this episode of The Painter Circle, Tas breaks down a hard truth many painting business owners overlook. More leads won’t fix your stress if your team can’t deliver the work properly. When jobs stack up, quality drops, timelines blow out, and the business starts running you instead of the other way around.
Tas explains why chasing more sales can be the wrong move when systems, staff, and leadership aren’t ready to support growth. From overworked crews to missed details and burnout, capacity issues quietly cap your income and damage your reputation long before the phone stops ringing.
This episode is about shifting focus from “How do I get more work?” to “How do I build a team that can handle the work I already have?” If you’re busy, booked out, and still feeling stuck, this conversation will help you identify what’s really holding your painting business back and how to fix it properly.
Follow us:
https://www.paintercoach.com/
https://www.instagram.com/paintercoach/
https://www.facebook.com/paintercoach
Timestamps:
00:00 Introduction: The Key to Making Money This Year
00:22 Welcome to the Painters Circle
00:42 Understanding Sales Problems
01:13 Breaking Down Business Functions
01:51 Sales vs. Scheduling
02:45 Capacity and Revenue
03:46 Scheduling Problems Explained
04:47 Capacity Problems Explained
06:23 Revenue Goals and Capacity
07:02 Sales and Capacity Pipeline
08:07 Lead Time and Pipeline Management
09:01 Client Expectations and Market Realities
10:12 Pipeline Length and Opportunity Loss
10:33 Game Plan Builder
11:04 Defining Comfortable Lead Time
11:17 Pros and Cons of Long Lead Times
13:42 Managing Capacity and Pricing
15:16 Sales vs. Revenue
16:03 Disconnecting Sales from Revenue
16:37 The Reality of Cost Increases
17:05 Avoiding False Economies
17:41 Importance of Capacity Management
18:01 Evaluating Sales and Capacity Pipeline
18:32 Strategies for Capacity Management
19:11 Pricing as a Lever
20:05 Increasing Revenue Without Increasing Capacity
20:25 Comprehensive Business Management
20:56 The Circle Program
21:29 Tools for Visibility and Planning
21:59 Making Informed Decisions
22:30 The Importance of a Clear Plan
22:40 The Right Tools for Success
22:44 Support Through The Circle
22:54 Learn More About The Circle
23:15 Final Thoughts and Farewell
23:19 Subscribe for More Tips
23:28 Follow Us on Social Media
Struggling to scale your painting business? Join the circle of experts at Painters Circle and get the guidance you need to grow your business. Start today: https://pages.paintercoach.com/the-painters-circle
FREE GAME PLAN BUILDER: https://pages.paintercoach.com/Game_Plan_Builder
In this episode, Tas sits down with Habib from Final Touch in Sydney to unpack his journey from starting a painting business in his mum’s spare bedroom to running a $2.4M company with a lean, high-performing team.
Habib shares how he began solo in 2017, training his first apprentice and gradually building a team while learning the importance of structure, delegation, and focus. He opens up about the challenges of wearing every hat: sales, operations, admin, and scheduling and how over time he learned to identify the “biggest domino” that would free his time and accelerate growth.
The conversation dives into leadership, coaching, and scaling a business strategically. Habib explains how focusing on operational improvement, empowering his team to make decisions, and eliminating distractions allowed him to step out of the day-to-day while still maintaining control and quality.
They also explore time management, setting realistic goals, and why deep focus on the right projects creates more momentum than spreading yourself too thin.
The episode wraps with insights on clarity, intentional growth, and how coaching and developing your team can transform both the business and your own experience of running it.
Follow us:
https://www.paintercoach.com/
https://www.instagram.com/paintercoach/
https://www.facebook.com/paintercoach
Timestamps:
00:00 Habib’s Background and Starting Final Touch
03:00 Early Growth, Working Solo, and Hiring First Team Members
06:00 Building a Lean Team and Focusing on Key Roles
09:00 Identifying the Biggest Domino and Operational Improvement
12:00 Eliminating Distractions and Closing Open Loops
15:00 Coaching the Team, Leadership, and Decision-Making
18:00 Planning for 2026, Setting Clear Goals, and Creating Space
21:00 Enjoying the Work, Team Empowerment, and Sustainable Growth
24:00 Reviewing 2025, Strategic Focus, and Building the Business by Design
Struggling to scale your painting business? Join the circle of experts at Painters Circle and get the guidance you need to grow your business. Start today: https://pages.paintercoach.com/the-painters-circle
FREE GAME PLAN BUILDER: https://pages.paintercoach.com/Game_Plan_Builder
Great painters don’t fail because of bad work. They fail because too many people never see the work in the first place.
In this episode of The Painter Circle, Tas dives deep into why social presence has become one of the most important tools for painting trade business owners. Not for chasing likes or trends, but for building trust before the first phone call ever happens. Homeowners want to see proof. They want to know who’s coming into their space. And they want confidence that they’re hiring a professional, not taking a gamble.
Tas breaks down how simple photos, short videos, and consistent posting can turn everyday jobs into long-term visibility, referrals, and repeat work. Your finished projects shouldn’t disappear once the drop sheets are packed up. When shared properly, they keep working for your business, reminding past clients to refer you and helping new clients choose you before price even becomes the conversation.
If you’re already doing quality work but feel like your business isn’t growing the way it should, this episode will change how you look at social media. It’s not about being everywhere. It’s about being seen where your customers already are.
Follow us:
https://www.paintercoach.com/
https://www.instagram.com/paintercoach/
https://www.facebook.com/paintercoach
Timestamps:
00:00 Introduction to the Painters Circle
00:18 The Importance of Visibility
00:40 Welcome and Podcast Overview
01:02 The Lead Generation Challenge
01:44 Understanding Marketing vs. Sales
02:52 The Three Focus Areas in Marketing
03:21 The Limitations of Free Marketing
04:42 Exploring Paid Marketing
05:16 Signage and Vehicle Wraps
05:51 Targeting Quality Leads
06:55 The Role of a Website
07:39 The Power of Google Ads
08:43 The Hybrid Approach: Relationships
09:53 Building a Referral System
10:25 The Reality of Business Visibility
11:03 The Distraction Dilemma
13:43 Strategic Long-Term Thinking
14:48 The Cost of Urgency
16:21 Avoiding the Lead Generation Cycle
17:59 The Importance of Consistency
18:39 Marketing vs. Sales Revisited
19:19 Choosing Your Marketing Strategy
19:44 Setting Clear Goals
22:36 Handling Increased Lead Flow
23:01 The Complexity of Lead Management
23:29 The Role of Automation
23:37 The Real Challenge: Post-Lead Flow
24:00 Revisiting the Importance of Visibility
24:47 Three Key Takeaways
25:07 Simplifying Marketing Strategies
25:24 The Core Function of Marketing
26:06 The Business Workflow
26:21 Engagement and Feedback
26:31 Final Thoughts and Farewell
26:35 Subscribe and Stay Connected
26:44 Follow Us on Social Media
26:47 Closing Remarks
Struggling to scale your painting business? Join the circle of experts at Painters Circle and get the guidance you need to grow your business. Start today: https://pages.paintercoach.com/the-painters-circle
FREE GAME PLAN BUILDER: https://pages.paintercoach.com/Game_Plan_Builder
In this episode, Tas sits down with Craig from Altitude Solutions in the Blue Mountains to unpack his ten-year journey from working long hours on the tools to building a scalable, high-performing trade business.
Craig shares how his business started almost accidentally while working full-time, juggling after-hours jobs and weekends, before finally making the leap. He opens up about the early grind, hiring his first apprentice, doing invoicing late at night, and learning the hard way that growth without structure leads to burnout. The conversation dives deep into leadership, sales versus capacity, and the mindset shift required to scale beyond a ceiling. Craig explains how setting a clear revenue target, removing himself from day-to-day operations, and investing in sales transformed the business.
They also break down opportunity cost, hiring decisions, team structure, and why simplifying the business created more momentum with less effort. The episode wraps with reflections on predictability, long-term thinking, and why clarity and focus matter more than working harder.
Follow us:
https://www.paintercoach.com/
https://www.instagram.com/paintercoach/
https://www.facebook.com/paintercoach
Timestamps:
00:00 Craig’s Background and How the Business Started
03:00 Early Growth, Long Hours, and First Apprentices
07:00 Hitting the Ceiling and Stepping Off the Tools
11:00 Setting the Three Million Revenue Goal
15:00 Sales Focus, Capacity Problems, and Opportunity Cost
20:00 Hiring, Burnout, and Fixing Operations
26:00 Predictability, Simplification, and Business Clarity
33:00 Long-Term Vision, Leadership, and Final Reflections
Struggling to scale your painting business? Join the circle of experts at Painters Circle and get the guidance you need to grow your business. Start today: https://pages.paintercoach.com/the-painters-circle
FREE GAME PLAN BUILDER: https://pages.paintercoach.com/Game_Plan_Builder
In this episode, Tas kicks off 2026 by speaking directly to business owners who feel stuck in a reactive cycle and unsure why growth hasn’t followed effort.
Tas breaks down why nothing changes without a clear game plan and why reviewing 2025 properly is the first step to winning in 2026. He walks through how most business owners stay busy but unfocused, jumping from task to task without clarity on what actually moves the business forward.
The conversation introduces Tas’s free Business Game Plan Builder, an AI-powered tool designed to help business owners review the past year, identify bottlenecks, prioritise the right projects, and break goals into clear quarterly actions without overwhelm.
Tas also unpacks the Three Ps: Pricing, Performance, and Pipeline, explaining how identifying constraints, simplifying execution, and raising standards across sales and operations leads to sustainable growth. He shares practical examples around sales, marketing, hiring, and process design, highlighting how small, consistent improvements compound over time.
This episode is perfect for trade and service business owners who want to stop reacting, build a clear plan for 2026, and create real momentum using structure, support, and smarter systems rather than longer hours.
Follow us:
https://www.paintercoach.com/
https://www.instagram.com/paintercoach/
https://www.facebook.com/paintercoach
Timestamps:
00:00 Introduction: Breaking the Cycle
00:41 Welcome to The Painter Circle
01:07 Reflecting on 2025
02:04 The Importance of Reviewing the Year
02:36 Wins and Lessons from 2025
03:01 Living a Reactive Business
03:25 How to Win in 2026
03:45 Step 1: Create a Plan
03:59 Reviewing 2025 for Planning
04:51 Introducing the Game Plan Builder
06:09 The Three Ps: Pricing, Performance, Pipeline
06:32 Identifying Bottlenecks
06:58 Avoiding Homework Overload
07:39 Golden Circle Client Insights
10:16 Focus on One or Two Projects
10:59 Step 2: Execute the Plan
11:33 The Importance of Clear Goals
11:53 Why Do You Want It?
12:19 AI-Assisted Game Plan Builder
13:02 Breaking Down the Plan into Quarters
13:26 Step 3: Get Support
13:47 Internal and External Support
14:14 Managing Sales and Marketing
14:37 Avoiding Overwork and Burnout
15:26 Breaking Old Patterns
16:21 Micromanaging Quotes
16:47 Low Tech Solutions
17:43 Hiring the Right People
18:10 Building Real-World Processes
18:28 Turning Chaos into a Plan
20:22 Eliminating Distractions
21:10 Getting Better at Sales
22:50 Raising Your Standards
23:38 Practical Example: QPA Team
24:33 Using AI to Improve
25:52 Summary and Free Plan Offer
29:02 Final Thoughts and Encouragement
29:58 Outro: Stay Cool, Be Well
Struggling to scale your painting business? Join the circle of experts at Painters Circle and get the guidance you need to grow your business. Start today: https://pages.paintercoach.com/the-painters-circle
In this episode of The Painter’s Circle, Tas sits down with Brett to unpack his journey from working long hours on the tools to running a scalable, profitable painting business.
Brett shares how he started in 2008 as a solo operator, the physical and mental toll of working six to seven days a week, and the turning point that forced him to step away from the tools. He opens up about the challenges of under-pricing, learning to let go of control, and discovering the true value of his business.
They dive deep into mindset shifts around pricing and sales, communicating value to clients, buying back time, and restructuring the business so Brett can focus on high value activities. The episode wraps with Brett’s vision for the future, delegating operations, expanding the team, and building a business that works without relying on him day to day.
Follow us: https://www.paintercoach.com/ https://www.instagram.com/paintercoach/ https://www.facebook.com/paintercoach
Timestamps:
00:00 Brett’s Journey and Business Beginnings
01:40 Long Hours on the Tools and Early Growth
04:25 Being Forced Off the Tools and Letting Go
06:30 Discovering Under-pricing and Hidden Issues
08:10 Shifting into Sales and Business Leadership
10:00 Mindset Shift Around Value and Pricing
13:20 Sales Skills, Communication, and Big Wins
14:50 Buying Back Time and Future Goals
16:10 Structuring the Business for Growth
Struggling to scale your painting business? Join the circle of experts at Painters Circle and get the guidance you need to grow your business. Start today: https://pages.paintercoach.com/the-painters-circle
In this episode of The Painter’s Circle, Tas sits down with Paige, the driving force behind Pure Perfection Painting alongside Dillon. Paige shares an honest and insightful look into the early days of the business and the challenges that came with rapid growth.
They talk about balancing family life with business responsibilities, managing a growing team, and the importance of staying level headed when making key decisions. Paige also highlights the value of customer satisfaction, strong time management, and the benefits of having a dedicated office space for a painting company.
Listeners will get a behind the scenes look at what it takes to build a high performing painting business while keeping family and leadership at the core.
Follow us:
https://www.paintercoach.com/
https://www.instagram.com/paintercoach/
https://www.facebook.com/paintercoach
Timestamps:
00:00 Introduction and Welcome
00:26 The Beginnings of Pure Perfection Painting
01:04 Rapid Growth and Challenges
01:33 Managing Responsibilities and Employees
03:41 Balancing Family and Business
05:01 The Importance of Time Management
05:42 Reflections on Work Life Balance
11:17 Hands On Leadership and Team Dynamics
12:11 Balancing Business and Family Life
12:40 Dillon's Impulsiveness vs. Level Headed Decisions
13:45 Vision for the Business
14:54 Painting as a Luxury and Craft
16:05 Importance of Customer Satisfaction
17:48 Benefits of Having a Dedicated Office Space
20:19 Team Efficiency and Productivity
23:10 Final Thoughts and Gratitude
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