The PARTNERNOMICS Show

Today, our guest on The PARTNERNOMICS Show is Brian Hattaway, Founder & Innovation Leader at IOLITE Solutions, which creates smart, Salesforce innovations to improve user productivity on the Salesforce platform. IOLITE Solutions blends a process-first philosophy with technical excellence to provide smart and elegant solutions that bring efficiency and cost savings to all of our customers.

Brian has over 28 years of large enterprise technical architecture, process re-engineering, and consulting experience. He also has 18 years working with the Salesforce.com platform. Brian and IOLITE Solutions are our partner for the PARTNERNOMICS IQ Software.

Topics Covered:

• Scaling: What are the drivers that enable scaling in a partner program?

• Goals: What are key components of a scalable partnering platform?

• iPaaS: What are the pros/cons of iPaaS

• Tech Stack: What is prohibiting the partnering pro from building their desired tech stack today?

Be sure to visit PARTNERNOMICS.com to find more show episodes and to learn more about our subscriptions where we help partnering professionals all over the world through our platform conversations, online courses, and bootcamps turn partnering into a science! 

In this week's episode of The PARTNERNOMICS Show, Mark Brigman is joined by Michael Gamböck, Principal Partner Manager @ Adobe. 

Michael works with strategic accounts and partners in EMEA. He consults closely with Adobe engineering, product management, and management to growing usage of Creative Cloud Video products, actively working on several released and upcoming products and services like Team Projects and cross-device editing platform Project Rush.

He was a managing director for one of the biggest post-production facilities in Germany before joining Adobe in his strategic role, which also covers exciting innovative technologies like AI, Cloud and new collaborative workflows.

In this episode, the duo discusses the questions below:

• Solutions: How does product development intersect with partnering? (Partners can help build new solutions and they can help sell, implement, and retain customers).

Be sure to visit PARTNERNOMICS.com to find more show episodes and to learn more about our subscriptions where we help partnering professionals all over the world through our platform conversations, online courses, and bootcamps turn partnering into a science! 

In this week's episode of The PARTNERNOMICS Show, Mark Brigman is joined by Steve Kazan, CEO & Founder @ Inner Onion. 

Inner Onion is an international sales consultancy, operating from San Francisco and supports international technology (cyber security) companies who want representation in the United States by:

In this episode, the duo discusses the 4 questions below:

• Long-term Success: Most important factors for long-term partnership success?

Grab your copy of Inner Onion's e-book: How to Win with Tech Partner Programs by visiting (https://www.inneronion.com/e-book)

Be sure to visit PARTNERNOMICS.com to find more show episodes and to learn more about our subscriptions where we help partnering professionals all over the world through our platform conversations, online courses, and bootcamps turn partnering into a science! 

In this week's episode of The PARTNERNOMICS Show, Mark Brigman is joined by Bob Jones, Partner @ collabtogrow & Certified PARTNERNOMICS Implementer.

Collabtogrow partners with PARTNERNOMICS® as a certified implementer of the PARTNERNOMICS methodology. All of collabtogrow’s service offerings are aligned with and underpinned by PARTNERNOMICS' proven partnering methodology.

Bob brings decades of experience having spent a number of years with companies such as KPMG, Bank of America, Xerox, and The Hackett Group Inc.

In this episode the duo discusses the 4 questions below:

1. SPP: What is a Strategic Partnering Plan and why should companies use them?

Be sure to visit PARTNERNOMICS.com to find more show episodes and to learn more about our partnership bootcamps where we help partnering professionals all over the world turn partnering into a science! (https://partnernomics.com/partnership-bootcamps/)

In this week's episode of The PARTNERNOMICS Show, Mark Brigman is joined by Ken Coppins, Partner @ collabtogrow & Certified PARTNERNOMICS Implementer.

Collabtogrow partners with PARTNERNOMICS® as a certified implementer of the PARTNERNOMICS methodology. All of collabtogrow’s service offerings are aligned with and underpinned by PARTNERNOMICS' proven partnering methodology.

Ken brings decades of experience having spent a number of years with companies such as Capgemini & KPMG.

In this episode, the duo discusses the 4 questions below:

1. Strategy: What does a clear strategy do for you?

Be sure to visit PARTNERNOMICS.com to find more show episodes and to learn more about our partnership bootcamps where we help partnering professionals all over the world turn partnering into a science! (https://partnernomics.com/partnership-bootcamps/)

In this week's episode of The PARTNERNOMICS Show, Mark Brigman is joined by Andrey Lipattsev, Partner Development @ Google. Andrey is the Strategic Partner Manager & EMEA lead for non-ads Privacy Sandbox partnerships @ Google. Working on modern Web technologies with the best partners across Open Source and proprietary platforms.

In this episode, the duo discusses the 4 questions below:

• BI vs AI: BI vs AI, what’s the difference?

Be sure to visit PARTNERNOMICS.com to find more show episodes and to learn more about our partnership bootcamps where we help partnering professionals all over the world turn partnering into a science! (https://partnernomics.com/partnership-bootcamps/)

In this week's episode of The PARTNERNOMICS Show, Mark Brigman is joined by Rick van den Bosch, Founder & CEO @ Channext. Rick Previously founded an organization called Virtual Retails, after experiencing firsthand how difficult it was to engage partners in vendor marketing activities, Channext was born.

In this episode the duo discusses the 4 questions below:

• Marketing: What are some of the biggest mistakes made in partner marketing?

Be sure to visit PARTNERNOMICS.com to find more show episodes and to learn more about our partnership bootcamps where we help partnering professionals all over the world turn partnering into a science! (https://partnernomics.com/partnership-bootcamps/)

In this week's episode of The PARTNERNOMICS Show, Mark Brigman is joined by Jim Lezzer, VP of Strategic Partnerships @ WorldView. Jim previously served as the Director of Strategic Partnerships at MedBridge where he was first introduced to the PARTNERNOMICS® methodology.

In this episode the duo discusses the 4 questions below:

• Partnering OS: What is a "Partnership Operating System"?

Be sure to visit PARTNERNOMICS.com to find more show episodes and to learn more about our partnership bootcamps where we help partnering professionals all over the world turn partnering into a science! (https://partnernomics.com/partnership-bootcamps/)

In this week's episode of The PARTNERNOMICS Show, Mark Brigman is joined by Alexander Buckles, CEO @ Forecastable and Founder @ Pathways for Autism. Alex is the father of three awesome children, a United States Marine,  3X Top-Performing Enterprise Sales Rep, 1X Sales VP with a successful exit, and a Field Co-Selling Expert. He also serves as the Sales Management Channel Co-Chair & Orlando Co-Chapter Head at Pavillion.

In this episode the duo discusses the 4 questions below:

• Co-Selling: What is/is not co-selling?

Be sure to visit PARTNERNOMICS.com to find more show episodes and to learn more about our partnership bootcamps where we help partnering professionals all over the world turn partnering into a science! (https://partnernomics.com/partnership-bootcamps/)

In this week's episode of The PARTNERNOMICS Show, Mark Brigman is joined by Bob Jones, Partner @ collabtogrow & Certified PARTNERNOMICS Implementer.

Collabtogrow partners with PARTNERNOMICS® as a certified implementer of the PARTNERNOMICS methodology. All of collabtogrow’s service offerings are aligned with and underpinned by PARTNERNOMICS' proven partnering methodology.

Bob brings decades of experience having spent a number of years with companies such as KPMG, Bank of America, Xerox, and The Hackett Group Inc.

In this episode the duo discusses the 4 questions below:

1. Expectations: How do "Executive Expectations" come into play in new programs?

Be sure to visit PARTNERNOMICS.com to find more show episodes and to learn more about our partnership bootcamps where we help partnering professionals all over the world turn partnering into a science! (https://partnernomics.com/partnership-bootcamps/)