Lessons In Product Management

The Partnership Between Product Marketing and Product Management, featuring Abby Hehemann - Sr. Product Marketing Manager @ GetResponse

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Huge shout out to this episode's sponsor, Jacobs Creative Services. Check them out at:

Jacobs Creative Services

On today's episode, I sat down with Abby Hehemann, Sr. Product Marketing Manager @ GetResponse where we explored what the ideal partnership looks like between Product Marketing and Product Management. 

Here's what we discussed:

  • How Abby got into Product Marketing, pivoting from Customer Success within her company
  • The great culture of professional development and growth at GetResponse
  • Abby sees the PMM (Product Marketing) role as being a "dot connector" within the org
  • Pirate metrics and why you should care... AARRR!
  • Where gaps can arise between product development to marketing and selling it
  • The ideal working relationship between PMM and PM - this was GREAT! Huge take-away for me!
  • Why building relationships is the cornerstone of quality collaboration
  • How early the Product Marketing team SHOULD be involved in Product Development
  • What GetReponse does to decide Go and No-Go decision for product prioritization
  • If you can't market it, should you build it?
  • How GetResponse optimizes their team structure by specializing on channels versus parts of the product
  • If you're new to working with PMMs, how to get started in the most productive way

    • Connect with Abby:

    LinkedIn

    ...more
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