Lessons In Product Management

The Partnership Between Product Marketing and Product Management, featuring Abby Hehemann - Sr. Product Marketing Manager @ GetResponse

Listen Later

Huge shout out to this episode's sponsor, Jacobs Creative Services. Check them out at:

Jacobs Creative Services

On today's episode, I sat down with Abby Hehemann, Sr. Product Marketing Manager @ GetResponse where we explored what the ideal partnership looks like between Product Marketing and Product Management. 

Here's what we discussed:

  • How Abby got into Product Marketing, pivoting from Customer Success within her company
  • The great culture of professional development and growth at GetResponse
  • Abby sees the PMM (Product Marketing) role as being a "dot connector" within the org
  • Pirate metrics and why you should care... AARRR!
  • Where gaps can arise between product development to marketing and selling it
  • The ideal working relationship between PMM and PM - this was GREAT! Huge take-away for me!
  • Why building relationships is the cornerstone of quality collaboration
  • How early the Product Marketing team SHOULD be involved in Product Development
  • What GetReponse does to decide Go and No-Go decision for product prioritization
  • If you can't market it, should you build it?
  • How GetResponse optimizes their team structure by specializing on channels versus parts of the product
  • If you're new to working with PMMs, how to get started in the most productive way

    • Connect with Abby:

    LinkedIn

    ...more
    View all episodesView all episodes
    Download on the App Store
    Lessons In Product ManagementBy Path2Product
    • 5
    • 5
    • 5
    • 5
    • 5

    5

    26 ratings

    More shows like Lessons In Product Management

    View all
    WSJ Tech News Briefing by The Wall Street Journal

    WSJ Tech News Briefing

    1,643 Listeners

    Stuff You Should Know by iHeartPodcasts

    Stuff You Should Know

    77,735 Listeners

    Freakonomics Radio by Freakonomics Radio + Stitcher

    Freakonomics Radio

    32,093 Listeners

    Hidden Brain by Hidden Brain, Shankar Vedantam

    Hidden Brain

    43,356 Listeners

    The Bill Simmons Podcast by The Ringer

    The Bill Simmons Podcast

    30,020 Listeners

    Lage der Nation - der Politik-Podcast aus Berlin by Philip Banse & Ulf Buermeyer

    Lage der Nation - der Politik-Podcast aus Berlin

    216 Listeners

    Cold Call by HBR Presents / Brian Kenny

    Cold Call

    197 Listeners

    The Daily by The New York Times

    The Daily

    110,845 Listeners

    The Product Podcast by Product School

    The Product Podcast

    167 Listeners

    Darknet Diaries by Jack Rhysider

    Darknet Diaries

    7,912 Listeners

    The Product Experience by Mind the Product

    The Product Experience

    34 Listeners

    Product Thinking by Melissa Perri

    Product Thinking

    142 Listeners

    The Rest Is Politics by Goalhanger

    The Rest Is Politics

    3,038 Listeners

    This Day in AI Podcast by Michael Sharkey, Chris Sharkey

    This Day in AI Podcast

    199 Listeners

    Product Therapy by SVPG

    Product Therapy

    10 Listeners