Thought Leadership is all about having the answers to the biggest questions on the minds of your target audience. It is about sharing a unique perspective on topics relevant to certain audiences. Thought leadership becomes effective when the passion and expertise of the thought leader coincide with the interests of the audience. Thought leadership is important in all aspects but it is also important to companies in both the B2C and B2B world. This also means it is important for leaders and entrepreneurs to engage in thought leadership. Thought Leadership can come from any source – executives, customers, product managers, designers, customer service reps, salespeople. We all have knowledge, experience and a point of view. But ultimately, thought leaders need to inspire– and take their audiences to the next step in their journey. Our guest today is a thought leader on the subject of thought leadership, and how both companies and entrepreneurs can engage in thought leadership