In today’s episode, Brad breaks down the uncomfortable truth: you’re not in the healthcare business — you’re in the people business. Inspired by Howard Schultz’s philosophy at Starbucks, this episode dives deep into why patient experience, human connection, and treating people with dignity will grow your practice faster than any marketing hack or payer contract.

Brad shares raw personal stories — from hitting rock bottom as a med student to losing a child — and explains how those moments shaped the culture at Thrive Medical. You’ll hear why empathy creates loyalty, how one waived copay turned into years of referrals, and why giant healthcare systems fail patients while independent practices win.

If you want to create a thriving practice, keep employees for life, and build a brand patients drive hours or even fly across the world to see, this episode will change how you lead.

Topics Covered:
– The Howard Schultz “people business” framework
– Why modern healthcare feels cold, rushed, and transactional
– How emotional connection creates lifelong patients
– The real reason people refer their doctors
– Turning low moments into leadership strengths
– How giving your staff autonomy builds loyalty
– Why culture is your only true competitive advantage
– The long-term ROI of treating people right

Perfect for: private practice physicians, medical entrepreneurs, clinic owners, and anyone tired of assembly-line medicine.

Everything relatedto entrepreneurship and running a medical practice as a physician.

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