In an attempt to reassert its ownership of the Christmas iconography, the Coca Cola Corporation has given Ishtar studios 10 million dollars to create a Christmas movie that will advertise Coke with every frame. Hayden goes in depth on the anatomy of a bottle of Coke. Myrthin wants to shoot on long take of an elderly actor doing a 300lbs deadlift. In the end, it’s all decided by a festive holiday drinking contest.
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