The Planner's Edit with Desirée Adams: A Podcast for Wedding Planners and Pros (FKA Ask the Planner)

Text the Wedding Planning Hotline

Are styled shoots worth it, or a well-produced waste of time? Desirée shares five honest takes on styled shoots for wedding planners: what they can do, what they can't, where most planners go wrong, and the framework she uses to decide when a styled shoot is worth the investment. 

Links Mentioned in the Episode

• Find the Full Shownotes Here
• Work with Desiree for business coaching and mentorship

Text the Wedding Planning Hotline

Venue relationships are one of the most powerful and most misunderstood growth levers in a planning business. In this deep dive, Desirée walks through exactly how to become a preferred planner at the venues that matter — why alignment comes before ambition, how to build genuine relationships with venue coordinators by showing them what's in it for them, and why every single wedding day is an audition. 

If venue referrals are part of how you want to grow your wedding business, this episode gives you the full framework.

Links Mentioned in the Episode

• Find the Full Shownotes Here
• Work with Desiree for business coaching and mentorship

Text the Wedding Planning Hotline

In this episode of The Planner’s Edit, Desirée Adams breaks down three different approaches to referral building in the wedding industry: industry events, curated retreats, and relationship marketing. Inspired by her recent experience attending Kinetic at the Inn at Perry Cabin, Desirée shares what creates meaningful industry relationships, and why strategic networking looks very different at higher levels of business growth.

If you’ve been wanting stronger referrals, deeper industry relationships, and a more sustainable approach to networking, this episode will help you rethink how referral building really works.

Links Mentioned in the Episode

• Find the Full Shownotes Here
• Work with Desiree for business coaching and mentorship

Text the Wedding Planning Hotline

Wedding content creators are everywhere right now. But are they actually worth the investment for wedding planners, or are they just another industry trend?

In this episode of The Planner’s Edit, Desirée Adams shares her honest takes on the rise of wedding content creators, how she personally uses one inside her luxury planning business, and why high-quality video has become such a powerful part of modern wedding marketing.

If you've been wondering whether a wedding content creator belongs in your marketing strategy, this episode will help you think about the investment more intentionally.

Links Mentioned in the Episode

• Find the Full Shownotes Here
• Work with Desiree for business coaching and mentorship

Text the Wedding Planning Hotline

Your Instagram followers don't owe you anything. Your email list does.

In this week's episode of The Planner's Edit, Desirée Adams goes deep on the marketing channel most wedding planners underuse: email. This is a Deep Dive episode inside the May Marketing & Content Creation issue, and it's built for planners who are ready to build an email list that books.

If you've been treating email as an afterthought, this episode will change how you think about it.

Links Mentioned in the Episode

• Find the Full Shownotes Here
• Work with Desiree for business coaching and mentorship

Text the Wedding Planning Hotline

Most wedding planners are creating content. Not many are creating it strategically. In this roundup episode, Desirée Adams cuts through the noise on three of the biggest content creation conversations happening in the wedding industry right now: when hiring for content actually makes sense, how to repurpose what you're already creating so nothing gets left on the table, and which social media trends are worth a high-end planner's attention in 2026. If your content has been feeling like a hamster wheel, this episode will help you reset.

Links Mentioned in the Episode

• Find the Full Shownotes Here
• Work with Desiree for business coaching and mentorship

Text the Wedding Planning Hotline

Doing it all yourself isn't a badge of honor. It should only be a phase. But for a lot of planners, it's a phase that's creating some of the most damaging branding mistakes in their business, without them even realizing it. In this episode of The Planner's Edit, Desirée Adams gets honest about the solopreneur trap, why it has an expiration date, and the five ways trying to hold everything yourself is hurting your brand, your clients, and your ability to grow your wedding business.

Links Mentioned in the Episode

• Find the Full Shownotes Here
• Work with Desiree for business coaching and mentorship

Text the Wedding Planning Hotline

Standard operating procedures are one of the most important things you can build in your wedding business, especially if you're growing toward full-service work or thinking about bringing someone onto your team. In this deep dive episode, Desirée Adams breaks down what SOPs look like in a wedding business, where to start, how to build them, and using them to train, delegate, and scale.

Links Mentioned in the Episode

• Find the Full Shownotes Here
• Work with Desiree for business coaching and mentorship

Text the Wedding Planning Hotline

Your inquiry process is doing more work than you realize, and if it isn't set up thoughtfully, it's likely costing you bookings. In this roundup episode, Desirée Adams walks through the five systems and tools she uses to manage wedding inquiries at Verve Event Co., from the first form a couple fills out to the sales call that converts.

Links Mentioned in the Episode

• Find the Full Shownotes Here
• Episode 141 - Five Systems Every Wedding Pro Should Have
• Dubsado vs Honeybook for Wedding Pros: Which One is Right for You?
• Get 20% Off Your First Month or Year of Dubsado With Code DESIREE
• Episode 150 - Top Money and Time-Saving Tools for Your Wedding or Wedding Business
• Unlock 3 Months of Fathom's Most Advanced AI Meeting Summaries
• Work with Desiree for business coaching and mentorship

Text the Wedding Planning Hotline

Wedding planner branding has a pattern problem, and most planners are too close to their own brand to see it. In this episode, Desirée Adams gets direct about the branding mistakes that are keeping experienced planners from attracting the clients they actually want. From overused aesthetics to the misuse of the word luxury, to styled shoots that look stunning but don't convert, this is an honest, constructive look at what's getting in the way, and what to do instead.

Links Mentioned in the Episode

• Find the Full Shownotes Here
• Work with Desiree for business coaching and mentorship