EPISODE 63

In business and in life, sometimes there comes a point when you run out of steam and you feel like your forward momentum stalls. What do you do when that happens? How do you get back on track and push forward? I've been there and I know it isn't easy. Today on the show I discuss different strategies to climb out of that rut and get your progress train rolling again. 

In this episode, I go over a few examples of my own setbacks and what those experiences have taught me. By focusing on the abundance in my life and not what I lack, humbling myself and reaching out to others in similar situations, I've been able to pull myself out of many sticky situations. Feeling stuck, tired, and desperate are normal feelings that everyone goes through sometimes. With a little effort and the right advice you can overcome these challenges and keep going. 

In this episode, we cover:

- Identifying what is working for you and what isn't working. How to put aside counterproductive activities that might be wasting your time.

- Where to go to find inspiration and how to avoid wallowing in your own quicksand. 

- Putting yourself out there and allowing yourself to be vulnerable to your target market so that you can make connections with your audience and stay in touch with what's going on and what people want.  

- Humbling yourself and realizing that business growth will go up and down and that everyone has slow periods. 

Thanks for listening! If you have additional questions about this topic, I'd love to chat with you over on Instagram! https://instagram.com/laurenwrighton

SHOW NOTES: https://laurenwrighton.com/episode63

EPISODE 62

What is your genius? Are you powerfully persuasive or a natural networker? Perhaps you're exceedingly empathetic? Today on the show I speak with Katya Nicholas, a certified CliftonStrengths coach, and we discuss different ways to capitalize on your strengths and find satisfaction and joy in your work. I myself have taken the assessment and we touch on a few of my results and how they translate to Podcast Management. Katya also shares with us how she uses her own Zones of Genius in her work as a coach and photographer, and how she has utilized her strengths to build trust with her clients. 

If you've ever been excellent at something; had great feedback, amazing results, but always felt like something was missing, then this episode is for you. Katya explains the different Zones and their characteristics, as well as the professional benefits of playing more to your strengths and doing the things that you find energizing. Today we also talk about one of the major lessons we all learned as kids: "nothing good comes easy", and how it may be more fiction than fact.  

In this episode, we cover:

- How understanding what your unique talents are can lead you to success in a career you enjoy.

- The positive psychology behind the CliftonStrengths assessment.

- The difference between the Zone of Genius and the Zone of Excellence and how easy it is to get stuck in the Zone of Excellence. 

- How to pivot your business to be more in line with your Zone of Genius.

Thanks for listening! If you'd like to chat more about your unique strengths, I'd love to continue this conversation over on Instagram: https://instagram.com/laurenwrighton

SHOW NOTES: https://laurenwrighton.com/episode62

EPISODE 61

I have been receiving a lot requests to interview a mindset coach and today on the show, we really dive into a great conversion about limiting beliefs and the different mindset issues that come up when you're a service provider or launching a service based business. 

Lana Hernandez is walking us through the most common limiting beliefs that pop up as we grow into becoming podcast managers and how to get past those limiting beliefs.

In this episode about mindset, we cover:

- A mindset shift to help you stop putting pressure on yourself to be perfect before you can make money

- Showing up authentically and imperfectly for your ideal clients 

- Clarity is a false narrative - you gain clarity from doing the work

- How to gain confidence before starting something new

- How to gain the confidence to start calling yourself a podcast manager 

- Understanding that fear is totally normal and how to deal with it

-Coaching yourself thorough the moment when you want to start something new, but you're afraid of what others will say

- Changing your mindset by recognizing what is fact vs fiction

- Understanding that failure is actually just a way for you to learn

- Why you should stop pricing for what your worth and start pricing for the value of the service that you provide

- and, anticipating the "no" and being prepared that you're never going to always hear "yes"

Thanks for listening! I'd love to continue this conversation over on Instagram: https://instagram.com/laurenwrighton

SHOW NOTES: https://laurenwrighton.com/episode61

EPISODE 60

Networking and connecting with the right people in your industry will almost always bring you more opportunities to grow and expand your business. And after talking with many other podcast managers, I've discovered there are a lot of different ways to be successful in this business and there are also a lot of unique opportunities out there waiting for us. Many we haven't even considered before!

Raphie Wagner has a special gift for making connections and today she shares with us a very unique journey of transitioning from podcaster to podcast manager/coach to podcast project manager. 

This is a really cool story to learn from and I can't wait to hear your thoughts on this episode!

Raphie (Raphaele) Wagner is married, childfree, and a mother of 6 birds, living in Florida. She is an Occupational Therapist turned Podcast Launch Strategist and much more. Raphie started and fell in love with all things podcasting in 2019 and it's been a magical ride ever since.

Raphie serves childfree women that are medical professionals or medical entrepreneurs having over 21 years in the medical field makes her uniquely qualified to perfectly serve her clients.

In this episode about becoming a podcast project manager, we cover:

- Networking through Podcast Movement or other live events

- How Raphie lost all her content from her first podcast

- Starting a new podcast, Not a Momma Life Podcast

- Whether podcast descriptions and show notes are important to listeners

- Landing a role as a podcast project manager with a podcast production company 

- The role Raphie plays as a podcast project manager

- The importance of talking about your business in your day-to-day life

- How becoming a connector on social media can help grow your business

- The importance of community over competition

- Advice on how to build relationships in your industry

- Turning notification off and setting boundaries with Clubhouse 

- and, connecting with the right people to bring you more business growth opportunities 

Thanks for listening! If you have additional questions about this topic, I'd love to chat with you over on Instagram! 

SHOW NOTES: https://laurenwrighton.com/episode60

EPISODE 59

One thing that's really important to talk about as freelancers, is the feast or famine mindset. Many people believe freelancing is more of a side hustle where you are landing one-off jobs and then constantly having to look for new work.

But, we can't make a living from freelancing if we are not setting our business up in a way that allows us to bring in a consistent income, month to month, and avoid the highs and lows from client turnover.

This is why I love podcast management! When a host decides to start a podcast, they are in it for the long game. And when they are hiring a podcast manager, they have the same mindset. They are looking for a long term relationship.

As freelancers, we want consistent working hours and a consistent income that we can rely on. So that's what we're going to talk about today!

In this episode about feast or famine mindset, we cover:

- Tools to help you build long-term relationships with potential clients

- The reasons podcast management has built in job security

- When it's the right time to let go of a client 

- How to make sure you are attracting clients for the long-haul and maintaining a long-term relationship 

- How to speak with potential clients to set the tone as though you'll be working with them for a long time

- The importance of finding opportunities of growth that will help your client grow their show

- and, looking for opportunities for you to grow your role with current clients

Thanks for listening! If you have additional questions, I'd love to continue this conversation over on Instagram: https://www.instagram.com/laurenwrighton/

SHOW NOTES: https://laurenwrighton.com/episode59

Mentioned in this episode:

Apply for PMP Pro at LaurenWrighton.com/GoPro

EPISODE 58

Are your clients asking you to help them promote their show on social media but you're not sure what the best strategies are?

Krystal Charles is MY social media manager and today we are talking about how to effectively promote your client's weekly episodes on Facebook and Instagram. Krystal's love for social media makes her a really great resource and we will also be diving deep into what is working on social media right now specifically when promoting podcast episodes.

Krystal Charles is the founder of Krystal & Co. Creative, a boutique social media agency. She helps small businesses up-level their social media through authenticity and proven social media strategies and trends. She has over 10+ years of corporate marketing knowledge and has a huge passion for helping others. She is also a mom of 3 littles and a lover of all things coffee.

In this episode about social media promotion, we cover:

-The most important things to do when promoting your clients podcast episodes on social media

-Why focusing on quality episode content is a major part of your strategy

-Staying relevant and making sure your ideal clients are finding your content

-How to encourage listeners to engage and have conversations with you on social media

-Collecting constructive feedback from listeners to use as market research

-Why asking the right questions should be your #1 focus

-Tailoring your captions to catch the attention of your ideal client

-Telling your listener what to do and including power words in your captions

-How to repurpose your clients podcast episode in 4-5 different ways

-Using hashtags to find your ideal client

-How to have intentional conversations and responses on social media posts

-and, much much MORE!

Thanks for listening! I'd love to continue this conversation over on Instagram: https://instagram.com/laurenwrighton

SHOW NOTES: https://laurenwrighton.com/episode58

Mentioned in this episode:

Apply for PMP Pro at LaurenWrighton.com/GoPro

EPISODE 57

Do you struggle with landing clients as a podcast manager? You are not alone! Today I'm talking about the reasons you may not be landing a client and walking through what you might be doing wrong in the process of landing new clients.

If you haven't landed your first client yet, today I'm going to help you gain confidences as you move into your new role as a podcast manager. There are many variable at play and we're going to walk through many of those steps in this episode. Remember, we are all on our own path and if you are struggling to find clients, do your research to reverse engineer your process and see what changes you may need to make.

In this episode about landing clients, we cover:

- How to land clients as a new podcast manager

- Why you can't rely on ONLY referrals

- The importance of networking and building relationships to land clients

- How to network effectively and consistently

- What to use as your storefront if you don't have a website (yet)

- Creating a portfolio is more beneficial than having a poorly designed website

- The purpose of a discovery call

- and, are you excited about what you are offering to potential clients?

Thanks for listening! I'd love to continue this conversation over on Instagram: https://instagram.com/laurenwrighton

SHOW NOTES: https://laurenwrighton.com/episode57

EPISODE 56

If you've been thinking about starting an agency or you want to outsource your editing and you want to see an example of what this could look like - this episode is going to be really great for you!

Caleigh Bell, a student of the podcast manager program, started her podcast management business, turned it into a boutique podcast agency - and today on the show, she's sharing exactly what her business looks like from the inside out.

If you're interested in hearing another success story of a women who has built a successful business and hit her monthly income goals, you're definitely going to want to listen to today's episode!

Thanks for listening! If you have additional questions about this topic, I'd love to chat with you over on Instagram! @laurenwrighton

SHOW NOTES: https://laurenwrighton.com/episode56

EPISODE 55

Have you been wondering if there is room for new podcast managers? The answer is YES! Current podcast managers who are thriving are now taking opportunities to do other things in podcasting, so THEIR positions are opening up for YOU. Tune in today, as I share with you 4 different ways you can scale your podcast management business, through VIP days, group coaching programs and more!

Thanks for listening! If you have additional questions about this topic, I'd love to chat with you over on Instagram!

SHOW NOTES: https://laurenwrighton.com/episode55

The Podcast Manager Show has hit 10,000 downloads and as a THANK YOU to each of you, I'm hosting a LIVE Q&A on Wednesday, May 12 at 3pm EST!

I'll be answering your questions about how to start a podcast management business, how to land clients, how to edit, how to grow your business, and more! Just go to LaurenWrighton.com/LIVEQA to grab your seat! I'll send you the Zoom link and password and then you'll be able to send me the question you want answered live!

I can't wait to hang out with you LIVE for 60 mins on May 12! Go get your seat at LaurenWrighton.com/LIVEQA and I'll talk to you soon!

Mentioned in this episode:

Giveaway Alert! Join the 2024 Podcast Manager Giveaway at https://laurenwrighton.com/giveaway