StreamTime Sports

The power of Apple, Lionel Messi and MLS’s global media strategy

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As MLS' first season streaming live on Apple TV wraps up, we hear from the league's SVP of emerging ventures, Chris Schlosser, about leveraging technology to connect with a digitally native fanbase.

Talking points:

  • What are MLS’s key technology pillars? - (6:54)
  • How does Apple’s partnership impact the league's approach to innovation? - (14:34)
  • How does technology help MLS serve both domestic and international fans? - (23:07)
  • Where does the future of sports technology lie? - (30:58)

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