Topics discussed during the episode include:

*How to use “who you are” to build your online presence.

*Why many advisors have been reluctant to personalize their online presence and the potential consequences of that decision.

*How advisors can bridge the gap between the personal side and professional side on their online platforms.

*A breakdown of the different social media platforms and how to differentiate your message depending on which platform you use.

*What results to expect from building a consistent online presence.

Social media is a new frontier for the financial services industry, and it may seem like a perplexing one. Frank and Tina dive deep and analyze why social media is crucial for every advisor and how it can be one of the most compelling tools available to achieve scalable practice growth.

If you are interested in learning more about the topic of marketing and branding, or our Fractional CMO services, email [email protected] for more information.