Episode web page: https://bit.ly/3YTrCuW

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In this episode of Insights Unlocked, UserTesting CMO Johann Wrede chats with Udi Ledergor, former CMO and current Chief Evangelist at Gong, and author of Courageous Marketing. Udi shares why bold, differentiated marketing beats "best practices" every time—and how marketers can unlock extraordinary results by giving themselves permission to stand out.

Drawing from his own nontraditional career path from magician and musician to marketing leader, Udi explains why simply following industry norms creates a "sea of sameness." He unpacks strategies for building trust with sales, the critical importance of aligning marketing metrics to real business outcomes, and how to thoughtfully invest in brand marketing—even when budgets are tight.

Whether you're just starting out or leading a large marketing team, this episode offers candid, actionable advice for becoming a more courageous marketer, building iconic brands, and driving measurable impact.

Why following marketing "best practices" leads to ordinary results

How courageous marketing stands out and drives growth

Practical tips for building trust and alignment between marketing and sales

How to measure brand investments creatively when ROI isn’t immediate

Smart ways to manage marketing experiments with limited budgets

Career advice for marketers at every stage—from entry-level to CMO

Resources & Links:

Connect with Udi on LinkedIn

Udi’s new book: Courageous Marketing

Udi’s website

Gong

Connect with Johann Wrede on LinkedIn

Learn more about Insights Unlocked: usertesting.com/podcast

What you'll learn: