Geraldine Carter is the founder of She Thinks Big Coaching, where she helps CPAs get out of the accounting rut. She is also the host of the podcast "Smart Strategy for CPAs". Her cashflow forecasting models have resulted in millions of dollars for climate change efforts. Shownotes:

How the tsunami of covid has affected the world of accountants and CPAs

Why NOW is actually a great time to be an accountant

How coachable accountants are as a breed and how receptive they are to change

What attracts accountants and CPAs to the accounting profession and why it attracts certain types of people

The number one biggest challenge accountants and CPAs are facing right now

The 'tall poppy syndrome' - why some accountants and CPAs are reluctant to stand out

What makes most accounting firms look and sound the same, and have the same kind of websites claiming the same things

Does complacency (having a recurring fee business model) play a part in accountants being reluctant to change?

The main trap that accountants and CPAs get into that causes inertia and lack of growth

The problems that arise when accountants and CPAs don't think like business owners with their clients

The definition of a framework and why they are so important for accountants to best serve their clients

The mistake accountants and CPAs make by giving away so much expertise

Why a lack of process and framework for accountants and CPAs stops them from properly adding value to clients

How accountants and CPAs can enhance the value they offer clients by a factor of 5 to 10

What getting your life back from working way to many hours looks like for accountants and CPAs

How a framework helps accountants and CPAs position advisory services beyond low margin compliance work

The main thing clients want from accountants and CPAs that most professionals get wrong

The risks larger accounting firms are facing in not empowering younger talent to be more entrepreneurial

The restraints that stifle the growth of professional firms

Advice for leaders in accounting firms to better develop and keep their entrepreneurial talent

Shout out to Rob Brown's TEDx talk on YouTube 'The Personal Brand of You'

The danger for accountants and CPAs of competitors being able to copy or claim the same things they do

What accountants and CPAs need to do to stand out as experts in their chosen verticals, niches or sectors

How accountants and CPAs can identify their best verticals, niches or specialist areas to work in

In her free time, Geraldine can be found mountain biking forested trails or running after her two small children in her hometown of Missoula, Montana USA. Contact her here:

https://shethinksbigcoaching.com/ (Website and blog)

https://www.linkedin.com/in/geraldine-carter (LinkedIn)