Did you know that it’s possible to launch a thriving career in therapy using Instagram? In this episode of The Private Practice Pro Podcast, host Kelley Stevens sits down with licensed therapist and business coach for therapists, Kelly McKenna, to show you how it’s done. With an impressive Instagram following of over 50,000, Kelly McKenna has established herself as an expert in her field online. However, her vision for her business extends far beyond accumulating a large number of followers. In this episode she explains how she utilizes social media for marketing, networking, and acquiring referrals – all while helping other therapists do the same. If you’ve ever considered leveraging social media as a platform for your career, this episode is a must-listen!

Guest Bio:

Kelly McKenna, LCSW, MBA

Kelly McKenna is a licensed therapist and business coach for therapists.  Kelly built her private practice totally on Instagram @sitwithkelly. By providing educational and relatable content and Reels about anxiety, she's been able to help millions of anxious women. Kelly also coaches other therapists, helping them to find their voice online and grow thriving private practices @businessoftherapy.

Instagram: @businessoftherapy @sitwithkelly

website: www.sitwithkelly.com

In this Episode:

• How Instagram can help with networking
• Using Instagram to acquire new client referrals
• Navigating licensing when working across multiple states
• Pricing structures and mindset around money
• Practical advice for establishing an online presence as a therapist

Highlights:

(0:35) - Kelly McKenna’s introduction

(8:00) - Kelly’s journey from starting out on Instagram to gaining over 50,000 followers

(12:33) - How Instagram helps with networking and acquiring new referrals

(14:30) - Navigating licensing and business requirements when working across different states

(22:10) - Therapist rates, pricing structures, and mindset around money

(30:23) - Comparing tech apps, group practice, and private practice

(39:01) - Kelly’s advice to therapists starting their own private practice

(41:24) - Kelley answers a listener’s question about ethical concerns when you have crossover clients as a private practice therapist and yoga instructor

References:

Business Insider article featuring Kelly McKenna → https://www.businessinsider.com/how-to-become-therapist-double-your-salary-start-virtual-business-2022-3

Open Path →https://openpathcollective.org/

Uber →https://www.uber.com/

Get 2 months FREE with Simple Practice → https://partners.simplepractice.com/tppp

Ask Kelley Anything → (805) 243-8241

This podcast is produced and manged by Jenga Creative → jengacreative.com