As we step into a fresh year, there's often an energy, a spark, a readiness to tackle the things we've previously put off. And if you’re anything like me, one of those things you’ve been delaying getting stuck into is your digital presence. Specifically, LinkedIn. 

For years, I eyed LinkedIn from a distance, slightly overwhelmed and uncertain about how to start, until the end of last year when I decided it was time for a change. And today, who better to help guide us in navigating these sometimes murky waters than Amy Smith, an online business coach for service-based business owners and someone whose insights I hold in high regard.

Amy also happens to be a LinkedIn marketing specialist, helping business owners, coaches and consultants to grow their businesses and brands online. She has personally grown her own LinkedIn profile to over 30,000+ 1st degree connections and has had over a million interactions on her content on the platform.

One of Amy's key pieces of advice is to niche beyond the niche. By narrowing your focus, you position yourself as the go-to expert in that space, attracting the premium clients we all desire.

Once your profile is polished and primed, the next step is content creation. Think of them as content lanes – themes around which your expertise and message revolve. Amy uses the analogy of bowling with bumper guards, ensuring your content stays on track rather than veering off into every trend that catches your eye. Stay in your lane, and talk to your dream client as though they’re the only one listening.

Is success measured by connections, engagement, leads, or conversions? Amy cautions against getting too caught up in numbers like total connections. Instead, focus on building quality connections with people directly relevant to your niche.

Amy has been a treasure trove of information, and these insights are just the beginning. If you've been holding back, unsure where to start with LinkedIn, now's the time to dive in. Her full guide and more can be found on her website amylsmith.com, and she's also active on LinkedIn for more real-time tips and support.

So, drop me a line or shoot me a DM to let me know your thoughts on how you’ll make the most of this powerful digital platform.

Will LinkedIn form part of your strategy this year? 

LINKS:

Connect with Amy: 

Website: https://amylsmith.com/ 

LinkedIn:https://www.linkedin.com/in/amylsmithcoach/ 

Episode Website:  https://tmsolicitor.com.au/rise-up-in-business-podcast/the-power-of-linkedin-for-service-based-businesses-with-amy-smith

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