Media Savvy with Bonnie Taub-Dix

The Power of Partnerships: The Ups and Downs of Collaboration with Elizabeth Ward and Hillary Wright

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In this episode of the Media Savvy Podcast, I’m joined by Elizabeth Ward and Hillary Wright, the dynamic duo known as "The Menopause Dietitians." Together, they’ve become trusted voices in the nutrition space, tackling the often-overlooked topic of menopause and empowering women to navigate this stage of life with confidence and clarity.

We dive into how they identified and built their niche, the challenges and rewards of working as partners without losing their own individual identities. Whether you're a dietitian, a writer, or simply curious about what makes a great collaboration thrive, this episode is packed with insights, practical advice, and inspiration. They don’t hold back on their take on this topic.

 

What You’ll Learn in This Episode

  • How Elizabeth and Hillary teamed up to create "The Menopause Dietitians" brand.
  • Why menopause nutrition is a crucial yet underserved topic.
  • The pros and cons of working with a partner in business and media.
  • Tips for identifying a niche and building your reputation around it.
  • The role of media training in their success.
  • How their individual books contribute to their collective work.
  • Advice for anyone considering collaboration or working with a partner.

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    Links and Resources

    • Connect with Elizabeth Ward: @ewardmsrd
    • Connect with Hillary Wright: @hwrightrd
    • Learn more about "The Menopause Dietitians": @menopausedietplan
    • Elizabeth Ward’s book: Expect the Best: Your Guide to Healthy Eating Before, During, and After Pregnancy 
    • Hillary Wright’s book:The Prediabetes Diet Plan: How to Reverse Prediabetes and Prevent Diabetes through Healthy Eating and Exercise
    • The Menopause Diet Plan: A Natural Guide to Managing Hormones, Health and Happiness, by Hillary Wright & Elizabeth Ward

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      Key Takeaways

      • "Partnerships are most successful when you balance strengths and have open communication."
      • "Media training can elevate your message and make your expertise stand out."
      • "Don’t underestimate the power of identifying and serving a niche market.”

        • Bonnie’s Resources:

        • Bonnie’s proven media training course: How To Work With Media and Make The Media Work for You: https://btdmedia.teachable.com/p/media-masterclass 
        • Bonnie’s website: https://betterthandieting.com 
        • BTD Media Makers News Digest: https://bit.ly/BTDMediaMakers 
        • Better Than Dieting Newsletter: https://bit.ly/BTDsubscribe 
        • Follow Bonnie on Social Media: 
          • Instagram:@bonnietaubdix and     
                            @BTDmedia
          X (Twitter):      @eatsmartbd
          Facebook: @BonnieTaubDix.RDN
        • Threads: https://www.threads.net/@bonnietaubdix 
        • Bonnie’s Book: Read It Before You Eat It - Taking You from Label to Table
        • Get in touch: [email protected]
        • Download a free chapter of Bonnie’s latest book

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          Let’s Connect!

          Love this episode? Don’t forget to subscribe to the Media Savvy Podcast! Follow me on Instagram @BTDmedia for more media tips and updates.

           

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