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The Power of Play: Mattel's President and Chief Commercial Officer, Steve Totzke on Crafting Timeless Toys
In this episode of The Speed of Culture, Matt Britton interviews Steve Totzke, President and Chief Commercial Officer at Mattel. Steve discusses the evolution of the toy industry, the power of iconic brands like Barbie and Hot Wheels, and how technology and nostalgia are shaping the future of play.
Follow Suzy on Twitter: @AskSuzyBiz
Follow Steve Totzke on LinkedIn
Subscribe to The Speed of Culture on your favorite podcast platform.
And if you have a question or suggestions for the show, send us an email at [email protected]
Hosted on Acast. See acast.com/privacy for more information.
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By ADWEEK & Suzy
4.8
4949 ratings
In this episode of The Speed of Culture, Matt Britton interviews Steve Totzke, President and Chief Commercial Officer at Mattel. Steve discusses the evolution of the toy industry, the power of iconic brands like Barbie and Hot Wheels, and how technology and nostalgia are shaping the future of play.
Follow Suzy on Twitter: @AskSuzyBiz
Follow Steve Totzke on LinkedIn
Subscribe to The Speed of Culture on your favorite podcast platform.
And if you have a question or suggestions for the show, send us an email at [email protected]
Hosted on Acast. See acast.com/privacy for more information.
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