As the founder and CEO of Management Plus Enterprises, Leonard Armato has been a leader in developing, positioning, and building high-growth brands and converging sports, media, marketing, and technology.
A master at Enabling Greatness, Leonard transformed celebrity marketing by masterminding the development and launch of Shaquille O'Neal's brand. He developed the Golden Boy brand for Oscar De La Hoya and created the marketing infrastructure for Golden Boy Promotions, which is one of the world's largest boxing promotion companies.
Here are some power takeaways from today’s conversation:
How he landed his first client that launched his career
Important things to keep in mind when reinventing yourself
Morning routines you can do to enable greatness
The power of being able to reconcile strengths and weaknesses
The correlation between relationship and longevity
The impact of mentorship
From being a lawyer, Leonard decided to get into the sports business. To get his first client, he offered to work with him the whole year and offered his first 30 days for free. After 90 days, the client finally signed with him and the rest is history. From there, he won a bunch of Super Bowls. Then Leonard got a bunch of clients and his career started to evolve.
When people meet you, there are two things they wonder about:
Can they trust you?
How good are you as what you say you are?
Things to Keep in Mind When Reinventing Yourself
1. Commit yourself to put yourself out there and go for it.
Once you make that commitment, there's a lot of power that comes to your advantage you've never anticipated. A lot of people are uncomfortable with that. But if you're going to be an entrepreneur, if you're going to reinvent yourself, you got to do that.
If you don't put yourself out there and dare and make a big try over something audacious, you'll never do anything.
Morning Routines You Can Do to Enable Greatness
Journaling
Meditation
Set your intentions for the day.
ExerciseThe Power of Being Able to Reconcile Strengths and Weaknesses
You have to be able to make other people's lives better. And sometimes you don't realize the impact until later. Be mindful and make sure that you make every day a masterpiece. Treat people the right way, and try to make everyone's life better you come in contact with. You're sowing the seeds of future greatness in them, then you're also doing things that will come back later to make you feel really proud.
Insights into Relationships and Mentorship
Relationships are the single most important factor in determining longevity. Meanwhile, a Harvard study shows that the average students did better than the geniuses because of the way they were treated by the professor.
Reinvention Virtual Chat with Leonard Armato
