The insurance industry is addicted to "realistic" sales goals. We set safe, comfortable targets that we know we can hit, which feels like smart planning but is actually a blueprint for stagnation. This approach guarantees you stay in your comfort zone and never unlock your team's true potential, leaving massive growth on the table year after year.

I'm not just telling you to aim higher; I'm challenging you to set a goal so big it forces you to break your entire model. In this episode, I break down the real power of setting "impossible" sales goals. We'll get into why the simple exercise of doubling your sales goal forces you to eliminate distractions, simplify your focus, and have strategic conversations you've been avoiding. This is the playbook for using an impossible goal to unlock a completely new level of growth.

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KEY MOMENTS

(00:00:00) The Power Of Setting “Impossible” Sales Goals

(00:00:42) Too Many Agencies Are Setting Lazy Sales Goals

(00:02:09) The Question That Changes Everything: "What if You Doubled It?" 

(00:09:26) The Blueprint To Scale

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