The Power of the Elevator Pitch | E293

Highlights from this episode:

The Power of the Elevator Pitch (00:38)

Closing Thought: Calm during the storm (28:48)

In this episode, we are breaking down why every private practice owner needs a clear CEO elevator pitch if they truly want to grow and scale their practice. I share how defining what we DON'T do, articulating our vision, and selling direction instead of treatments completely transformed my dry eye clinic, my team, and my marketing. This isn’t about listing your services—it’s about giving people hope, creating alignment, and attracting the right patients and staff who believe in what you’re building. If you’ve ever felt stuck competing on glasses and contacts, this episode will help you rethink how you position your practice.

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