The PR Pod

Landing a new job that requires you to be responsible for the domestic PR for an international brand can be a little daunting. How do you start making a name for yourself and your brand, in your market? Julie Jarratt has been the Communications Director for Cathay Pacific Airways in the Americas for almost a decade and the strategic mind behind the PR decisions in that region. She shares her insight on how you can fast-track your way into being a valued, productive and effective domestic PR brand representative.

You'll find a summary of the information featured in this episode here: https://www.theprpod.com/post/domestic-pr-for-an-international-brand 

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Want to pivot into a public relations career? Don't have any PR internships or work experience under your belt? My guest, Winston Chang, just did that and there's no reason why you can't either. Find out how he transitioned from a high school teacher to a PR professional and what his secrets to success are. We also discuss why you need to leave your ego at the door, how to position your previous skills as relevant and transferable, and the tactic which gave Winston a competitive edge. 

You'll find a summary of the information featured in this episode here: https://www.theprpod.com/post/how-to-get-into-pr-with-zero-experience

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Blogs are a useful tool for building a brand's credibility and authenticity on a particular topic but creating an engaging, compelling blog takes a little practice. Former journalist and General Manager of Ovato Communications, Kerrie Murphy, shares insight on integrating keywords, the value of backlinks, how to capture the attention of your audience, and how often you should be posting them. Plus, we discuss the best way to start the writing process and whether every company should produce blogs.

You'll find a summary of the information featured in this episode here: https://www.theprpod.com/post/writing-a-blog   

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The public relations sector is fast-paced. Burn-out is real. It is incredibly easy to feel like you're getting lost under a mountain of tasks and deadlines and for creativity and strategy to go out the window. Wendy Cole, a productivity expert from iMastery, teaches how you can set up your work environment to become more productive and focused. She shares her tips on limiting distractions and prioritising tasks, provides insight into why it's so important not to work from your inbox, and reveals simple techniques for making your task management system more powerful. Plus, we also discuss how to be more productive when working from home.

You'll find a summary of the information featured in this episode here: https://www.theprpod.com/post/becoming-more-productive-focused 

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Do you want the inside scoop on what life is like working in a PR agency (the things they don't tell you at college/university)? This episode covers why PR agencies are utilised by companies, the services they provide plus gives you an overview of some of the industry jargon you will need to know. You'll discover what will be expected of you on a daily/weekly basis, some of the challenges you may face plus, learn some tips and tricks for making a mark. My guest, Kerrie Murphy from Ovato Communications, and I also discuss why you should never delete an email and the value of understanding the context of every task you're delegated.

You'll find a summary of the information featured in this episode here: https://www.theprpod.com/post/working-in-a-pr-agency 

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You may have crafted the perfect pitch and managed to secure an interview for your spokesperson but if they can’t communicate the key messages succinctly, navigate challenging questions or come across as an engaging interviewee, all that hard work can be lost. Shelly Horton, a well-known Australian TV presenter, experienced journalist and MC, draws on her decades of experience to conduct media training through her company, Shellshocked Media. Shelly shares her tips for conquering nerves and managing curly questions as well as how to tailor interview responses for different mediums. Plus, we also discuss the value of anecdotes in communicating messages and whether there is a place for emotive gestures in television interviews.

You'll find a summary of the information featured in this episode here: https://www.theprpod.com/post/media-training

Learn more about Shellshocked Media: https://shellshockedmedia.com/ 

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If you want to produce maximum exposure for an announcement, you should be utilising a brand's social media channels to communicate those messages alongside your media relations activity. Allira Carroll from Tonic PR and I provide a quick overview of how you can leverage these channels effectively as part of your PR strategy. We also discuss the role social media can play within crisis communications, how to drive awareness for the channels themselves and why your social media assets can provide a great temperature check for the broader campaign.

You'll find a summary of the information featured in this episode here: https://www.theprpod.com/post/integrating-social-media

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The key to building media relationships according to Kerrie Murphy, General Manager of Ovato Communications and former journalist, is research, research, research. This episode explores why research is so important, what you should consider before establishing new media connections, the information journalists are interested (and not interested) in learning from you plus why some journalists aren't responsive to PR contact and how to counteract that.

You'll find a summary of the information featured in this episode here:  https://www.theprpod.com/post/building-media-relationships 

Find tips from each episode here: https://www.theprpod.com/

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Public relations has a reputation for being a competitive industry and it's easy to fall into the pattern of feeling compelled to push yourself beyond your limits. Many of us feel we need to balance workplace expectations with client expectations and our own personal professional expectations and that can often lead to our mental health being compromised. Psychotherapist Katie Feder and General Manager of Palin Communications Karina Durham discuss the value of self-awareness, vulnerability and accountability when it comes to understanding and managing your mental health. We also examine the measures individuals and companies can take to improve mental wellbeing in the workplace as well as how to navigate circumstances when you can't separate yourself from a triggering situation.

You'll find a summary of the information featured in this episode here: https://www.theprpod.com/post/mental-health 

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Nicole Smith, Senior Global Communications Officer at the International Rescue Committee in New York, is responsible for developing programs that amplify the voices of women around the world among many other things. She is often required to translate complex technical information and data from humanitarian efforts in 40 countries into external-facing communications materials. The content she develops needs to be relatable and understandable, delivered in an engaging package and it has to land at a time that is most impactful. Nicole shares her insight on how to identify compelling information and prioritise what you lead with in a communications campaign, the value of setting expectations among internal stakeholders of how data may be utilised and interpreted and, the power of imagery versus infographics. She also explains why patience is the key when pitching data-focused stories.

You'll find a summary of the information featured in this episode here: https://www.theprpod.com/post/content-from-data 

Find tips from each episode here: https://www.theprpod.com/

See omnystudio.com/listener for privacy information.