The PR Pod

Condensing someone’s professional career into one paragraph and making it compelling can be challenging. You want a bio to be informative and engaging and to do that well, you need to your research. Allira Carroll from Tonic PR joins me in this episode to discuss how long a bio should be, what information you should include (and not include), the importance of interviewing the spokesperson plus tips for making it flow smoothly.

You'll find a summary of the information featured this episode here: https://www.theprpod.com/post/spokesperson-bio 

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Internships are essential to have under your belt and will be one of the first things employers look for on a CV when they are hiring for graduate positions. 

In this episode, I'm joined by Anna Stark and Tahira Matthews from Stark Matthews to discuss what you can do to give yourself an edge in the highly competitive PR internship market.

You'll find a summary of the information featured this episode here: https://www.theprpod.com/post/pr-internship 

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Crises look different for each business. Something that may cripple one company may not affect another as much. Regardless of the size of your business, you should assess what could impact it enough for your sales/reputation/offering to be affected and create a plan to minimise those effects as much as possible.

If you've never managed a crisis before, now's the time to learn what you should do when it happens. These tips from Gabrielle Sigelski and Hayley Cole from Stellar and I, will point you in the right direction.

You'll find a summary of the information featured this episode here: https://www.theprpod.com/post/crisis-management 

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Does the thought of taking a spokesperson or talent to a live interview at a radio or television station fill you with anxiety? Or perhaps you can't wait to do it but are unsure what happens once you arrive and want to feel more comfortable with the whole experience. Either way, you'll benefit from this easy guide of things you should (and shouldn't) do from my guest Corey Cooper from CC & Co. and I.

You'll find a summary of the information featured in this episode here: https://www.theprpod.com/post/accompanying-talent 

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Want to know how to stand out among hundreds of other candidates when applying for a job? Andie Crawford from Alt/Shift joins me to share tips for tailoring your CV, nailing your cover letter plus navigating gaps in your experience and skills.

You'll find a summary of the information featured in this episode here: https://www.theprpod.com/post/pr-job 

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Want to know if influencer marketing is something you should be considering for your brand or client? Not sure how to evaluate what value influencers can actually add or what is considered a good return on investment? Allira Carroll from Tonic PR and I share some simple steps to help you establish whether influencer engagement will be beneficial for your brand. 

You'll find a summary of the information featured in this episode here: https://www.theprpod.com/post/influencer-engagement 

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Do you spend as much time preparing your research to write social media captions as you do a media release? You should.... Your social media copy will be read by hundreds, if not thousands of people so it's a unique opportunity to get them engaged with a particular message from your brand or business.

Allira Carroll from Tonic PR joins me to share our eight top tips for writing effective social media captions.

You'll find a summary of the information featured in this episode here: https://www.theprpod.com/post/social-media-captions 

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You don't have to be obsessed with makeup to be a great fit for Beauty PR and to share why, I'm joined by Anna Stark and Tahira Matthews from Stark Matthews. We also discuss whether choosing a PR sector at the start of your career is advantageous, what a day in the life of a junior Beauty PR executive is like plus tips for succeeding in public relations.

You'll find a summary of the information featured in this episode here: https://www.theprpod.com/post/beauty-pr 

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Learn event insider tips for creating invitations that make a mark. Event and floral styling specialist Tess Hodgkinson from The Style Maison shares her insight for three different invitation types and provides tips to execute each of them. Plus, we cover what kind of information your invitations should have on them and ways to save money on invites while still ensuring they make an impression.

You'll find a summary of the information featured in this episode here: https://www.theprpod.com/post/event-invitations 

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Being a good manager of people is challenging, let alone being an effective one. Hayley Cole and Gabby Sigelski from Australian PR agency Stellar join me to discuss the attributes and practices that make a great manager, plus we give you 7 tips to getting the most out of your team.

You'll find a summary of the information featured in this episode here: https://www.theprpod.com/post/people-management 

Find tips from each episode here: https://www.theprpod.com/

See omnystudio.com/listener for privacy information.