The PR Pod

PR or campaign strategies are an essential document that should be created prior to starting any PR campaign. In this episode, I chat with Anna Stark and Tahira Matthews from Stark Matthews to discuss what clients/managers expect from a PR strategy and what you should consider when creating one.

You'll find a summary of the information featured in this episode here: https://www.theprpod.com/post/pr-strategy 

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Want to secure a celeb as a brand ambassador? It's a talent agent you'll need to chat with so you should understand how to work with them. In this episode, Corey Cooper, founder of CC & Co., joins me to discuss the benefits of aligning a brand with a celeb and what information talent agents require from a PR. Plus, he sheds some light as to why providing a contra product or experience often just isn't good enough.

You'll find a summary of the information featured in this episode here: https://www.theprpod.com/post/talent-agents 

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For most of us in PR, securing media coverage is one of the main goals of a campaign and these days, a lot of that coverage sits online. In this episode, I chat with Sarah Norris, National Editor of leading Australian online cultural city guide Broadsheet, to provide some insight into what you should consider before you pitch to a website. Plus, we cover what to include in your pitch, what websites want in regards to imagery and why utility is the number one sense check you should be applying to every pitch.

You'll find a summary of the information featured in this episode here:  https://www.theprpod.com/post/pitching-for-online-coverage 

Find tips from each episode here: https://www.theprpod.com/

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Need to integrate video conferencing into a media relations campaign and have no idea how to go about it? Thanks to Covid, PRs have had to adapt to how they can engage effectively with media when it comes to conferences, famils, product tastings, meetings, interviews and even networking. Allira Carroll from Tonic PR and I give you an overview of the kinds of things you should be considering before you embark on using video conferencing in your next media relations campaign.

You'll find a summary of the information featured in this episode here: https://www.theprpod.com/post/video-conferencing 

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If you've been tasked with managing social media accounts for your client or business PLUS you have PR tasks to complete, your hands will be full. This episode gives you some direction on creating a content calendar, how often you should be engaging with your community, how to handle trolls and abusive comments plus why you should keep an eye on your competitors' social media accounts. My sidekick for this episode is Naomi Ross from Sydney Design Social.

You'll find a summary of the information featured in this episode here: https://www.theprpod.com/post/managing-social-media 

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What do clients want from their PR? What role do you play in developing an effective working relationship? Hayley Cole from Stellar and I share our insight, plus we discuss how to establish professional email etiquette and whether responding to clients out of hours is taboo.

You'll find a summary of the information featured in this episode here: https://www.theprpod.com/post/working-with-clients 

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Events expert Tess Hodgkinson from The Style Maison shares her easy guide to finding an event location. She discusses what you should think about before you look for a space and what to consider when you've found some you like. Plus, there's insider event tips that will save you hours of work.

You'll find a summary of the information featured in this episode here: https://www.theprpod.com/post/event-locations 

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If you've never had much success in getting your client on radio or have felt daunted about how to go about it, you'll love this episode. One of Australia's most awarded and respected radio Executive Producers, Nic McClure, has been the EP of The Kyle & Jackie O Show on KIIS and Kate, Tim & Marty on Nova among others and she's now the EP of podcast, The Briefing. In this chat, Nic shares what time of day is the best to get hold of producers, what they really want to see in a pitch from a PR, how you can get your client on radio if you don't have a celeb ambassador plus the things you should not do.

You'll find a summary of the information featured in this episode here: https://www.theprpod.com/post/pitching-to-radio 

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Some of us eat to live and others, live to eat. I'm in the latter category and so is my guest, Olivia Warne, owner of hospitality-focused PR agency Pendulum Communications. In this sector specialist episode, we chat about Olivia's transition from a graduate in hospitality PR in London to launching her own hospitality PR agency in Sydney. We cover what's to love about hospitality, give graduates some tips on how to stand out when applying for jobs and discuss the general attributes that are helpful to have as a PR.

You'll find a summary of the information featured on this episode here: https://www.theprpod.com/post/hospitality-pr 

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Want to know how to write a great media pitch?

Pitching to a journalist isn't about sending them a media release and hoping for the best. You need to hook them in with an angle that is relevant to their content needs and appeals to their target audience. In this episode, Allira Carroll from Tonic PR and I provide an overview of how a newsroom works, what you should include in your pitch plus give you some tips to getting your email read by journalists.

You'll find a summary of the information featured in this episode here: https://www.theprpod.com/post/pitching-to-a-journalist 

Find tips from each episode here: https://www.theprpod.com/

See omnystudio.com/listener for privacy information.