The PR Pod

As Cathay Pacific's Communications Director for The Americas, Julie Jarratt wears a lot of hats as an aviation PR specialist. She's responsible for the internal and external communications for the region, as well as corporate social responsibility, community engagement, stakeholder management and crisis management, to name a few. Julie shares the types of projects you would manage within an aviation communications role, provides insight on how the Covid pandemic has impacted the aviation industry and her role, and outlines what experience is helpful to have to pursue a PR role within this sector. We also discuss some of the key differences you'll find working in PR between the USA, UK and Australia, examine why cultural fit is often more important than skill set when hiring and bond over the value of sending thank you notes to journalists.

You'll find a summary of the information featured in this episode here: https://www.theprpod.com/post/aviation-pr

Find tips from each episode here: https://www.theprpod.com/

See omnystudio.com/listener for privacy information.

Whether it's to secure media coverage, inform strategic campaign decisions or build your credibility as an industry insider, trends are a powerful resource to harness. Jennifer Hawkins, Founder and President of Hawkins International PR and Catherine Colford, Managing Director of sister communications agency, Maverick Creative, have made it their business to be in front of the curve when it comes to identifying and developing trends. Their clients benefit from the global lens they apply to all their campaigns and in this episode, they share some tips on how you can do so too.

You'll find a summary of the information featured in this episode here: https://www.theprpod.com/post/trends 

 

Find tips from each episode here: https://www.theprpod.com/

See omnystudio.com/listener for privacy information.

Naomi Ross from Sydney Design Social joins me to provide a succinct overview of the elements you should include in a social media report. Naomi also discusses the value of reviewing historical data and trends, the point at which your results should inform a strategy review, plus why you should never gloss over unsatisfactory results in a report.

You'll find a summary of the information featured in this episode here: https://www.theprpod.com/post/social-media-reporting

 

Find tips from each episode here: https://www.theprpod.com/

See omnystudio.com/listener for privacy information.

Developing a spokesperson into an industry-respected thought or opinion leader can benefit the brand awareness of a company immensely. To explore why, I'm joined by Samantha Dybac, founder of The PR Hub and podcast host of Influence Unlocked. We cover the challenges and opportunities of developing a thought leader, whether it's imperative they have social media platforms and an existing media profile plus, how to manage expectations.

You'll find a summary of the information featured in this episode here: https://www.theprpod.com/post/thought-leaders 

Find tips from each episode here: https://www.theprpod.com/

See omnystudio.com/listener for privacy information.

Learn the art of planning and executing a successful PR event from Anna Stark and Tahira Matthews from PR agency, Stark Matthews. Discover insider tips to ensure it's smooth sailing on the day, find out the best way to keep track of tasks and responsibilities plus they reveal the one thing they never attend an event without.

You'll find a summary of the information featured in this episode here: https://www.theprpod.com/post/event-management

Find tips from each episode here: https://www.theprpod.com/

See omnystudio.com/listener for privacy information.

Working with non-profit organisations can be some of the most fulfilling work you do within public relations. Debra Sobel, Managing Partner at Verity London, a purpose-driven, strategic communications agency, knows this more than most. Her team has worked with many non-profit organisations and their award-winning campaigns have delivered extraordinary results. In this chat, Debra shares practical tips for creating effective campaigns in the non-profit sector and provides insight into navigating common challenges you may face.

You'll find a summary of the information featured in this episode here: https://www.theprpod.com/post/non-profit 

Find tips from each episode here: https://www.theprpod.com/

See omnystudio.com/listener for privacy information.

Boutique agency Palin Communications has been one of Australia's leading health PR specialists for more than 20 years. General Manager Karina Durham joined the company in a junior position and now, 14 years later, is the General Manager. In this sector specialist episode, Karina shines a light on the importance of storytelling within Health PR, why it's such a rewarding sector to work within, and the key to landing a health communications job when you have zero sector experience. Plus, we also discuss the areas emerging PR professionals should focus on when they're at the start of their careers, to really make a mark.

You'll find a summary of the information featured in this episode here: https://www.theprpod.com/post/health-pr

Find tips from each episode here: https://www.theprpod.com/

See omnystudio.com/listener for privacy information.

Company culture can be the reason people are attracted to join a company, why they stay at a company for a long period of time, as well as why they leave. So it makes sense that you would want to invest time and energy into creating an environment that engages, motivates, and rewards employees. Gabrielle Sigelski and Hayley Cole from Stellar join me to discuss what you can do, as a manager and as a team member, to cultivate and nurture company culture to ensure it's a desirable workplace for current and future employees.

You'll find a summary of the information featured in this episode here: https://www.theprpod.com/post/company-culture 

Find tips from each episode here: https://www.theprpod.com/

See omnystudio.com/listener for privacy information.

Discover how to turn a vague campaign brief into a comprehensive PR proposal and budget. If you've just started working as a freelance publicist or have been tasked with managing new business proposals at your agency, this episode will provide you with a succinct overview of what a client will expect from a campaign proposal and budget. Allira Carroll from Tonic PR and I discuss how to navigate a vague brief, the components you should include in a proposal, shed some light on how much detail you are expected to provide on strategy and tactics, and provide a solution for clients who won't clarify their budget.

You'll find a summary of the information featured in this episode here: https://www.theprpod.com/post/pr-proposal 

Find tips from each episode here: https://www.theprpod.com/

See omnystudio.com/listener for privacy information.

Securing the right type and the appropriate number of people to attend your event can be challenging if you've not had much experience in it. This guide walks you through what you should consider when creating an invite list, tips for ensuring you get the number of people you're aiming for, when you should send invitations out, how to manage RSVPs plus what every PR should do after an event. Sharing their extensive event insights are Anna Stark and Tahira Matthews from Stark Matthews.

You'll find a summary of the information featured in this episode here: https://www.theprpod.com/post/guest-list 

Find tips from each episode here: https://www.theprpod.com/

See omnystudio.com/listener for privacy information.