The PR Pod

From studying a non-communications degree to becoming Head of Publicity at two of Australia's five public and commercial broadcasters, Jo'an Papadopoulos is one of the country's most experienced television publicity professionals. In this sector specialist episode, Jo provides an outline of what skills, experience and attributes she looks for when hiring for television publicity roles. She also addresses the value of tenacity in any PR role, the roles and responsibilities of a television publicist, what the fun perks of the industry are, as well as the more challenging elements.

You'll find a summary of the information featured in this episode here: https://www.theprpod.com/post/television-publicity 

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If you want a quick, thorough, and practical overview of how to manage a social media budget, you're in the right place. Naomi Ross from Sydney Design Social joins me to discuss the one thing every social media ad campaign should have, how you can measure the impact and success of an ad, what kind of budget you should be considering, the value of spending $10 versus $100 and how to maximise a small spend. Plus, there's a bundle of tips on what you can do when your ad campaign isn't as effective as you'd like.

You'll find a summary of the information featured in this episode here: https://www.theprpod.com/post/social-media-budget 

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Whether it's emails, newsletters, media releases, social media pieces, opinion pieces, or bios, writing is a huge part of what you'll do every day in PR. The better you are at writing, the more likely you'll achieve cut-through when you pitch to media and the more engaging your media releases or social media posts will be. Allira Carroll from Tonic PR joins me to share some common mistakes PRs make when they write and how to avoid them, plus we provide insider tips to writing like a pro.

You'll find a summary of the information featured in this episode here: https://www.theprpod.com/post/improve-your-writing 

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Product drops. Media drops. Media send-outs. Creative mailers. Press kits. Whatever you call them, this episode deep-dives into why putting product in the hands of media or an influencer can be great for your brand. It also covers the elements you should think about when creating your concept and how to execute it to drive engagement, coverage and an ROI. Beauty PR specialists Anna Stark and Tahira Matthews from Stark Matthews join me in this episode to share their tips.

You'll find a summary of the information featured in this episode here: https://www.theprpod.com/post/product-drop 

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If you have been granted interviews with a brand spokesperson, they will expect you to deliver a polished, well thought-out schedule, execute it seamlessly on the day and problem solve your way through any delays, challenges or issues. In this episode, former publicist and now talent agent Corey Cooper from CC & Co. and I walk you through six simple steps to do just that.

You'll find a summary of the information featured in this episode here: https://www.theprpod.com/post/interview-schedule 

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In a world where people are saturated with content and offerings from social media accounts, it's hard to generate cut-through. We have a fraction of a second to capture someone's attention when they're scrolling through a social media feed and it's the imagery people stop for. So, how do we make our feeds more visually engaging? In this episode, Naomi Ross from Sydney Design Social and I share what you need to know about creating engaging content for Instagram and Facebook.

You'll find a summary of the information featured in this episode here: https://www.theprpod.com/post/visual-content 

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Regardless of whether you're in a job you love or have your eye on another opportunity, it's important to reflect on your existing skill set and consider how you can become a better PR practitioner. Is there more value you could add to yourself, your team or your company right now? Are there skills or experiences you can build on now that would be beneficial to your future career prospects? Maya Ivanovic and Rachel King, co-chairs of the Public Relations Institute of Australia (PRIA) NSW Young Guns committee, join me to discuss what value professional development can have to your career and the kinds of opportunities you should be considering to elevate and upskill your experience and knowledge.

You'll find a summary of the information featured in this episode here: https://www.theprpod.com/post/professional-development 

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Increasing the number of engaged followers on Instagram and Facebook is a goal for most people managing social media accounts on behalf of a business. The real value in growing your followers is to do it in a way which is authentic, so you create an army of engaged brand advocates and not just numbers. Naomi Ross from Sydney Design Social joins me in this episode to provide an overview of some of the legitimate options you can use to increase your followers on both Instagram and Facebook. .

You'll find a summary of the information featured in this episode here: https://www.theprpod.com/post/growing-your-followers 

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From single and album launches to music festivals and the personal PR for musicians, life is far from boring as a music publicist. Two of Australia's most accomplished music publicists, Rina Ferris and Val MacIver, worked at record labels for many years but now work for themselves, managing the publicity for some of Australia's most respected and awarded artists including Keith Urban and Jimmy Barnes. In this episode, they share their thoughts on what sets an excellent music publicist apart, how they entered the industry, the kind of tasks you are responsible for when overseeing the publicity for an artist plus their tips for working for yourself.

You'll find a summary of the information featured in this episode here: https://www.theprpod.com/post/music-pr 

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No idea how to put together an event budget?

They're not the most glamorous of documents but they sure are one of the most important when it comes to events. Tess Hodgkinson from Sydney events and floral design studio The Style Maison joins me to give you an overview of the various elements you may need to include in your event budget. Plus, we give you plenty of tips to avoid common budgeting mistakes.

You'll find a summary of the information featured this episode here: https://www.theprpod.com/post/event-budgets 

 

 

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