The PR Pod

Need to build Facebook or Instagram accounts for a business? You should start with the strategy...

This episode covers the elements you should consider before creating a social media account for your brand or business, as well as how to get that account up and active. Join Naomi Ross from Sydney Design Social and I as we talk social media strategy, hashtags, creating content and her number one tip for creating engaging accounts.

You'll find a summary of the information featured in this episode here: https://www.theprpod.com/post/creating-social-media-channels 

Find tips from each episode here: https://www.theprpod.com/

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After some tips on moving up the corporate ladder?

Taking that next step in your career is something most of us have considered at some point or another. For some, they actively work towards it and for others (my hand is sticking up here), the focus is more on the present and doing their current job to the highest possible standard. Either way, you should be aware of what managers are looking for when that time comes. Hayley Cole from Stellar joins me to talk about her career progression (Account Executive to agency owner!) plus we discuss what you can do to prepare yourself for a promotion.

You'll find a summary of the information featured in this episode here: https://www.theprpod.com/post/getting-promoted 

Find tips from each episode here: https://www.theprpod.com/

See omnystudio.com/listener for privacy information.

Want to learn how to write a media release?

Media (also known as press) releases are a document provided to media to give context and background to whatever it is you want them to write about. For this episode, Allira Carroll from Tonic PR joins me to talk through the essential elements of a good release, why you should always include a quote and what makes a great headline. Plus, we discuss our tips for making it something a journalist wants to read.

You'll find a summary of the information featured in this episode here: https://www.theprpod.com/post/media-release 

Find tips from each episode here: https://www.theprpod.com/

See omnystudio.com/listener for privacy information.

Want to know how you can manage your time more effectively?

It’s fair to say one of the key attributes of a great PR is being able to manage your time. It doesn’t matter what sector of PR you work in, where you are based in the world or how experienced a PR practitioner you are, it’s an essential component of being an effective PR. Hayley Cole from Stellar and I discuss why time management is so important, how tracking the time it takes to complete each task can make a huge difference to your productivity, what some systems are you can use and the biggest mistakes PRs can make with time management. Plus, we give you some tips that will help you get through your workload more efficiently and effectively.

You'll find a summary of the information featured in this episode here: https://www.theprpod.com/post/managing-your-time 

Find tips from each episode here: https://www.theprpod.com/

See omnystudio.com/listener for privacy information.

We know most people use some kind of social media channel on a daily basis for personal usage but how do you work out which is the right one for your business? I'm joined by Naomi Ross from Sydney Design Social to give you the lowdown on Facebook and Instagram. We chat about how the platforms are different, whether you should use both or just one and what the benefit is for creating separate content for each. Plus, we share tips so you can create successful, engaged accounts.

You'll find a summary of the information featured in this episode here: https://www.theprpod.com/post/understanding-facebook-instagram 

Find tips from each episode here: https://www.theprpod.com/

See omnystudio.com/listener for privacy information.

If you want to secure media coverage, you need to make sure your media list is faultless. These PR insider tips are a great place to start.

Allira Carroll from Tonic PR and I share 12 tips that will help you build a list that your manager will love and gives you the greatest chance of securing that all-important coverage.

You'll find a summary of the information featured in this episode here: https://www.theprpod.com/post/media-matrix 

Find tips from each episode here: https://www.theprpod.com/

See omnystudio.com/listener for privacy information.

Unsure how to start writing key messages?

Key messages are one of the most crucial elements of a media relations campaign and to discuss why, I'm joined by Allira Carroll from Tonic PR. We'll also cover what should be included in them, how long they should be and what not to do when writing them. Plus, we'll share tips we've learned from many years of practice.

You'll find a summary of the information featured in this episode here: https://www.theprpod.com/post/key-messages 

Find tips from each episode here: https://www.theprpod.com/

See omnystudio.com/listener for privacy information.

Want to know what life is like in Lifestyle PR?

For this episode, I chat with Allira Carroll who owns and runs a lifestyle PR agency in Sydney, Tonic PR. We cover what makes lifestyle PR such a fun industry to work in, what she looks for when hiring someone in PR, how much money you are likely to earn plus her advice for anyone wanting to make their mark in PR.

You'll find a summary of the information featured in this episode here: https://www.theprpod.com/post/lifestyle-pr 

Find tips from each episode here: https://www.theprpod.com/

See omnystudio.com/listener for privacy information.

Need some help making your event look and feel impressive?

Anyone who has used an event stylist before is bound to say they will use them forever more (budget permitting). If you're new to events and are not sure what value an event stylist can add to your event, this episode will be a great starting place.

Event and floral styling specialist Tess Hodgkinson from The Style Maison joins me to discuss the information event stylists require before giving a quote. Plus, she provides some tips to styling an event yourself when the budget doesn't stretch to using a professional.

You'll find a summary of the information featured in this episode here: https://www.theprpod.com/post/event-stylist 

Find tips from each episode here: https://www.theprpod.com/

See omnystudio.com/listener for privacy information.