The Practice Builders Podcast

Should I be using social media? Is a question I am often asked by clinic owners. The answer depends on what you want social media to do for your clinic and whether it is right for your clinic. In this episode I talk through everything you need to consider before starting to use social media. Or if you are already using social media and are hitting a few bumps in the road how to change and assess what you are doing.

Links discussed in the show.

Episode 22 - Clinic Branding - How To Start Building Your Brand

025 - The 3 essential elements that EVERY clinic needs to use to grow their clinic

FREE 30 day social media scheduler

Getting Started With Social Media Workbook

For more help and support join my FREE Practice Builders Community Facebook group full of like minded clinic owners wanting to grow their clinic.

The Practice Builders Blueprint - 6 week online course to help you build a successful clinic

Here's an overview of what I talked about

>> [01.20] What is social media

>> [02.15] Why you should use social media

>> [04.50] Why it's ok  not to use social media

>> [06.48] The best way to use social media for your clinic

>> [13.50] Considerations

This week I am delighted to have Jamey Schrier on the show. Jamey created Practice Freedom U to help growth-minded practice owners build a MORE profitable business while working LESS hours in the clinic. 

In this podcast we discuss how mindset and systems can make or break a practice and Jamey take us through the 9 protocols every clinic should put in place to be busy, successful and how they can help you to have freedom from your practice to spend time on the things you love to do.

To learn more about Jamey and Practice Freedom U you can

Book a FREE discovery call with Jamey

Download Jamey's bestselling book

Today we move onto the 3rd and final essential element that every clinic owner should be using to attract patients to their clinic. Collecting patient reviews.

Whilst collecting reviews from patients may not come naturally to you (it doesn't to me). It is a really important factor in growing your clinic. In this episode I talk through how to get over the most common objections I see to asking for reviews and show you a simple way to put this essential element in to practice.

Links mentioned in the show

The Practice Builders Community - FREE Facebook group

Get your Google My Business Page

3 Essential Elements Podcast

1st Essential Element - A Brilliant Website

2nd Essential Element - Sending Newsletters

The Practice Builders Blueprint Waitlist

Here's an overview of what I talked about

>> [01.44] Why do we need patient reviews?

>> [03.18] What stops you from asking for reviews?

>> [05.10] Where to collect reviews

>> [06.18] How to ask for reviews

>> [09.08] 3 golden rules

>> [11.00] Replying to reviews

Today we move onto the 2nd essential element that every clinic owner should be using to attract patients to their clinic. Sending regular newsletters.

Clinic owners can be resistant to the idea of sending a regular newsletter as they do not want to 'spam' their patients, worry about GDPR and are unsure of what to actually write. In this episode I tackle all these objections and solve them with mindset shifts and practical suggestions.

Links mentioned in the show

The Practice Builders Community - FREE Facebook group

3 Essential Elements Podcast

1st Essential Element - A Brilliant Website

The Practice Builders Blueprint Waitlist

Here’s an overview of what I talked about

>> [00.40] Why you should send a newsletter

>> [01.33] Reasons clinic owners don't send newsletters

>> [03.14] What are the benefits

>> [05.50] When to send a newsletter

>> [07.01] GDPR

>> [09.56] Unsubscribe and open rates

In the last podcast I introduced the 3 essential elements that every clinic can use to attract patients to their practice. In this weeks podcast I go into more detail about the first element - a brilliant website. Why you need one, what makes a brilliant website and the actions you can take today to improve your website.

Links mentioned in the show

The Practice Builders Community - FREE Facebook group

3 Essential Elements Podcast

The Practice Builders Blueprint Waitlist

Here’s an overview of what I talked about

>> [00.52] Why you neeed a good website

>> [07.15] What makes a good website

>> [08.20] Easy for patients to use

>> [10.35] Ranks well on Google

>> [16.14] Actions you can do TODAY

In this podcast I introduce the 3 essential elements every clinic needs to use to grow their clinic.

The idea behind this concept is that they should be relatively easy to put into place in your clinic  leading to less overwhelm and more patients.

These elements are mostly low cost and time efficient but when used regularly can really help to grow your clinic. Listen in to hear what the three elements are and how you can start to use them to grow your clinic and attract patients into your practice.

Links mentioned in the show

The Practice Builders Community - FREE Facebook group

The Practice Builders Blueprint Waitlist

Here’s an overview of what I talked about

>> [01.27] The 3 essentials

>> [02.06] Website

>> [05.20] Newsletter

>> [07.42] Patients reviews

Newsletters can increase patient referrals.

How I hear you ask? Well when was the last time you contacted a patient who had not been into your clinic for treatment? Me? Every fortnight, with a newsletter. Why? Because it helps to remind them that I exist and educates them about other conditions I treat. So I am on their mind if they or a friend or family member needs treatment. Newsletters are often an under used resource by therapists and clinic owners. In this podcast I will discuss the benefits, why and how to send newsletters and tackle some of the roadblocks that stop people from sending them.

Links mentioned in the show

Is your clinic heading in the direction you want it to? Do you know where you want your clinic to be in 2 years time? Or are you frustrated as your clinic never seems to grow or change? If you are struggling with any of these questions then you need a strategy, a plan to get you to your destination. Strategies and planning can feel a bit overwhelming, but worry not. I'm here to help. In this episode I take you through strategy. Why you need one, how to create one and how to put it into action to help you achieve the clinic of your dreams.

Links mentioned in the show:

Free download 'Make the Most of Your Time' grab your copy here.

My Facebook group The Practice Builders Community.

The Practice Builders Blueprint - 6 week online course to help you learn everything you need to marketing your clinic. Opens 3rd June 2021 you can join the wait list here.

Here’s an overview of what I talked about

>> [02.39] What is a strategy

>> [05.20] Seeing patients is only half the battle

>> [06.32] How to create YOUR strategy

>> [06.53] Step 1 - What do you want to achieve

>> [08.41] Step 2 - What resources do you need

>> [09.58] Step 3 - Plan

>> [15.49] Step 4 - Do

Do you think of your clinic as a brand? Do you have a brand identity and image for your clinic? If not then this is the episode for you. I will explain why thinking of your clinic as a brand will help you build a busy clinic and take you through a 3 step plan to help you build your clinic brand identity.

Links mentioned in the show:

My blog on clinic brand identity and brand image

To help you design anything www.canva.com

The Practice Builders Blueprint - 6 week online course to help you learn everything you need to marketing your clinic. Opens 3rd June 2021 you can join the wait list here.

Here’s an overview of what I talked about

>> [00.55] Why you need to think of your clinic as a  brand

>> [02.30] Brand identity

>> [05.44] Brand image

>> [11.01]  Step 1 - Know you identity

>> [13.08] Step 2 - Create your vision

>> [15.02] Step 3 - Share your vision

Are you struggling to start writing your blog?

As clinic owners and therapists we know that blogging can help us to attract patients into our clinics. But sometimes it is just hard to get started. To help you in this episode I discuss 3 ways to start writing your blog. I also discuss why we write blogs and explain the different types of keywords and how to use them in your blogs to give you more tickets in the Google lottery.

Links discussed in the show.

For more help and support join my FREE Practice Builders Community Facebook group full of like minded clinic owners wanting to grow their clinic.

My blog on blogging - https://rosiepiercy.com/therapists-is-blogging-really-worth-it/

Here's an overview of what I talked about

>> [00.52] Why you should blog

>> [04.10] Pick a topic and a keyword

>> [06.50] Just start

>> [09.40] Make it interesting

>> [12.59] Done is better than perfect

>> [14.40] Don't forget about your blog