The Practice Builders Podcast

As the UK starts to unlock what should you be doing to attract patients into your clinic? Whether you have been open throughout or have just started back this simple tasks will help reassure your patients that you are open and help them to feel safe to return to your clinic.

Links discussed in the show.

For more help and support join my FREE Practice Builders Community Facebook group full of like minded clinic owners wanting to grow their clinic.

Here's an overview of what I talked about

>> [01.44] Why you should email your patients.

>> [4.46] Be active on your socials

>> [07.44] Highlight your covid procedures

Taking time out of clinic. It is something I have struggled with - do you too?

We often think of taking time out of clinic in terms of holiday and weeks in the sun. But it also means taking time out in your clinic day to eat, drink and refresh ourselves. I know many of us have see patients back to back despite being hungry and thirsty. But is this good for ourselves, our patients, our clinic? Although we may be delivering safe, competent treatment are we delivering our best treatments?

If we don't take time out of clinic then it is easy to become tired, burnt out and ill. I share my personal experiences of being forced to be out of clinic due to illness rather than holiday. In this podcast I share how I have balanced the pressure of fitting patients into a busy schedule and the financial side of being out of clinic with being healthy and happy and having a practice I enjoy being in.

If you have any comments or advice you'd like to share then please do by popping into Facebook group The Practice Builders Community.

Here’s an overview of what I talked about

>> [01.36] Time out of your clinic day.

>> [07.35] How many patients do you want to see?

>> [10.30] Taking some holiday.

>> [12.04] Don't make being ill your holiday.

>> [15.20] Bunk off work!

Decisions about your clinic. Not the ones about patients treatment plans but the decisions that affect your clinic. Whether they are little niggly day to day ones that drive you crackers. Or the big ones that keep you up at night. Sometimes we need help or a process to help us make them. In this episode I go through the process I use to make decisions about my clinic using two examples that have happened in the last couple of weeks.

After listening you should feel more confident in your decision making process.

Links mentioned in the show

For more help and support join my FREE Practice Builders Community Facebook group full of like minded clinic owners wanting to grow their clinic.

Free 'Make the most of your time workbook' to help you figure out what you want for your future and find the time to do it.  To download your copy follow this link.

Here's an overview of what I talked about

>> [00.44] Decisions are tiring.

>> [01.33] Decisions I have made recently.

>> [07.01] What is the actual problem.

>> [07.54] When do you need to make the decision?

>> [09.38] Are you in the right place to make a decision?

>> [11.02] Is it your problem or your decision?

>> [13.17] Which decision would fit with your long term dream?

In the England the road map out of the Covid restrictions has been announced and for close contact therapists the important date is April 12th. If everything is going well this is when you will be able to return to clinic. For all of us whether you are open or closed the lifting of restrictions will mean the start or the return to normal life (whatever that is!) and patients returning to clinic for treatment. I truly believe that our clinics will be busy and in this episode I outline the three best ways to get your clinic ready for the lifting of the restrictions.

Links mentioned in the show

For more help and support join my FREE Practice Builders Community Facebook group full of like minded clinic owners wanting to grow their clinic.

Free 'Getting Started With Social Media Workbook' you can download your copy here. Or you can listen to my podcast on getting started with social media.

Here's an overview of what I talked about

>> [01.39] Nurture the patients you already have.

>> [02.32] It's all about the patient.

>> [04.13] PPE and Covid protocols.

>> [04.35] Show not tell.

>> [06.17] Use social media.

>> [07.12] Don't reinvent the wheel.

>> [09.28] Be consistent.

What should I post on social media? Should I be using social media to market my clinic? These are questions that clinic owners and therapists ask me a lot. In this podcast I talk about why we should use social media as part of our clinic marketing plans and how to get started. I take you through a 5 step plan to help you find your voice and your confidence. I also talk about how often you should post and what makes a good post.

Links discussed in the show.

For more help and support join my FREE Practice Builders Community Facebook group full of like minded clinic owners wanting to grow their clinic.

Here's an overview of what I talked about

>> [07.19] Why we use social media to build our clinics.

>> [10.12] How to choose your social media channels.

>> [12.44] How to build your confidence and find your voice.

>> [15.54] What to talk about and what not to talk about. How to find your boundaries on social media.

>> [18.37] Start small, grow big.

>> [24.18] How to use scheduling to save you time...and your sanity.

In previous podcasts I have talked about the importance of consistency in marketing your clinic. But what happens when it goes wrong and we become inconsistent? In this episode I talk through my experiences of inconsistency and share what I have learnt from them. I talk through my top tips to help you, as clinic owners avoid inconsistency and how to deal with it when it happens.

Links mentioned in the show:

Here's an overview of what I talked about

>> [00.30] My experience of inconsistency.

>> [02.45] How to deal with inconsistency.

>> [03.53] What went wrong?

>> [06.01] Guard your marketing time.

>> [07.15] Don't go it alone.

>> [0.930] Are you doing too much?

>> [10.45] Work out your essentials.

>> [14.31] Start small, grow big.

As a clinic owner I know how hard it has been to keep my clinic going and how tired we all are of Covid.

In this episode I go through the 4 step plan I have used to keep my clinic (and myself) going through the pandemic AND to prepare my clinic for the time when restrictions are lifted. I do believe we will be busy once the worst of the pandemic is over.

To help you I have created a checklist for the 4 step plan which you can download, completely FREE here.

For more help and support join my FREE Practice Builders Community  Facebook group full of like minded clinic owners wanting to grow their clinic. 

Here's an overview of what I talked about

>> [02.23] The importance of you. 

>> [05.00] Step 1 - Assess Your Finances.

>> [9.20] Step 2 - Show Up.

>> [11.59] Step 3 - Show Not Tell.

>> [14.35] Step 4 - Audit And Plan.

Do you ever feel like a salesman when discussing treatment plans with your patients? I know that I have in the past and it is a not a nice feeling. In this podcast I discuss the mind shift changes I used to stop me feeling like this and how you can use them to put you on the right track to a busy and stress free clinic. Links mentioned in the show

FREE Selling Without Feeling Like A Salesman workbook – access your workbook here.