The Practice Builders Podcast

The Practice Builders Podcast

By Rosie PiercyBusinessMarketing
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The Practice Builders Podcast episodes

  • [Branding] 3 Ways Brand Image Can Help Attract Patients
    Attracting patients is all important when building a practice. Brand image is an important but often overlooked factor. In this weeks podcast I go through 3 ways in which Brand image can help attract patients and create the clinic of your dreams.
    Brand Checklist
    https://rosie-piercy-6860.mykajabi.com/yourbrandidentity
    Reopening Your Clinic
    https://rosiepiercy.com/reopening-your-clinic-marketing-checklist-1/
    https://rosiepiercy.com/project/brand-identity-and-brand-image-does-your-clinic-have-one/
    26 min
  • [Clinic Mindset] - Time Hacks to Help You Build Your Practice
    This week we talk time. How to make the most of it to make space for clinic, for practice building, fun and the life you want to have. 
    Links mentioned in the show:
    Time Hack Checklist
    https://rosie-piercy-6860.mykajabi.com/time-hacks-checklist
    Amy Porterfield Podcast episode 177
    https://www.amyporterfield.com/2017/09/177-ideal-week-with-michael-hyatt/
    Ali at Digital Bumpkin
    https://www.digitalbumpkin.com/
    My Facebook Group
    https://www.facebook.com/groups/rosiepiercydc/
    24 min
  • [Clinic Mindset] - Thoughts On My First Day Back In Clinic
    Today I share my thoughts on my first day in clinic. How I found working in PPE. I also talk about how I am coping without my reception team in keeping on top of clinic admin and social media posting. Something my reception team help me with. I am experimenting with a new way of scheduling my posts so I will see how it goes.
    Links in show notes
    Social Media Handles  = @RosiePiercyDC @TotalChiroUK @TotalHealthWB
    My facebook group
    https://www.facebook.com/groups/rosiepiercydc/
    13 min
  • [Strategy] - Getting your advice out there
    Last week we talked about clinic reopening. But how do we help the patients who can not come and see us? By getting our advice out there. In this weeks podcast I discuss the workbook I have created to help you do that, I also talk about how I feel about restarting in clinic tomorrow.
    Links mentioned in the show:
    Getting your advice out there workbook
    https://rosiepiercy.com/wp-content/uploads/2020/05/Getting-Your-Advice-Out-There.pdf
    My Facebook Group
    https://www.facebook.com/groups/rosiepiercydc/
    10 min
  • [Strategy] - Marketing Advice for Reopening Your Clinic
    Thinking of reopening your clinic?
    How we communicate this to our patients is really important. Lots will have changed in our clinics. We need to be concise and consistent about these changes. To help our patients feel reassured and safe to return to our clinic. I discuss how I am going to do this and the checklist I have created to do so.
    This checklist is available in my Facebook group and free to download.
    To join the group follow this link:
    https://www.facebook.com/groups/rosiepiercydc/
    17 min
  • [Clinic Mindset] - Not what I was planning for this week
    I had a minor coronavirus related emotional wobble last week. You know the one, where you think is it really worth it? So rather than do big work on my business I did bits and bobs. From that came my five 15 minute marketing tasks. I have put it together in a work book for you and you can hear all about it in this weeks podcast.
    Links mentioned in the show.
    https://rosiepiercy.com/five-15-minute-task-to-review-your-marketing/
    https://www.facebook.com/groups/rosiepiercydc/
    17 min
  • [Blogging] Therapists, is blogging really worth it?
    To blog or not to blog? As  at therapist do you think its worth it? I do! In this podcast I talk through the reasons I think blogging is really important for your therapy business and share some top tips on how to make your blog great.
    Links mentioned in the show:
    www.rosiepiercy.com/project/brand-identity-and-brand-image-does-your-clinic-have-one/
    www.rosiepiercy.com/why-use-online-marketing-for-your-therapy-business/
    www.rosiepiercy.podia.com/3-step-guide-to-attracting-patients-to-your-clinic
    22 min
  • [Branding] Brand Identity and Brand Image - Does your clinic have one?
    Brand image and brand identity does your clinic have one? Do you think you need one? What actually are they? In this podcast I will answer all these questions and more.
    Links to items mentioned in the show
    Blog: https://rosiepiercy.com/brand-image-identity-does-your-clinic-have-one/
    My chiropractic clinic Total Chiropractic: www.totalchiro.co.uk
    My 'big clinic' Total Health West Berkshire: www.totalhealthwestberks.co.uk
    18 min
  • [Strategy] Why online marketing is vital for our therapy business
    How do you feel about marketing your therapy business? Happy, confident, or ambivalent and a bit icky? In this podcast I will talk about why I think online market is vital for your therapy business and how to do it so that you feel calm, confident and happy about it.
    Link to the blog:
    https://rosiepiercy.com/easy-marketing-strategy-for-therapists/
    Link to free 3 step guide to attracting patients to your clinic:
     https://rosiepiercy.podia.com/3-step-guide-to-attracting-patients-to-your-clinic
    14 min
  • [Strategy] Easy way to create a marketing strategy
    Creating an easy marketing strategy for therapists is not often as simple as it sounds. The majority of us are very good at the therapy we do but not some much at marketing.  
    What I want to share with you is how I decide on the marketing for my business, how I plan it and how I try to avoid being overwhelmed by the whole thing. It is a simple strategy, but a good place to start.
    Link to the blog:
    https://rosiepiercy.com/easy-marketing-strategy-for-therapists/
    11 min

About The Practice Builders Podcast

From the publisher's feed

As therapists we are good at treating patients but may find the business side of having a clinic more tricky. As a chiropractor and clinic director I have built my chiropractic clinic from scratch to…