The Practice Sales Podcast

Today's show is focused on strategic planning. Host Perrin DesPortes will hare his insights around strategic planning as it relates to a S.W.O.T Analysis and an Impact Filter. Focusing on what the priorities are for your business, so you can create a competitive advantage and clearly define success within your business.

Episode Resources: S.W.O.T Analysis Download | [email protected]

This episode is all about marketing. We'll dig into the marketing plan that you have along with the company you may be potentially using. We'll transition into tracking key metric and conversion ratios and ultimately tracking your marketing ROI. 

This episode introduces a new 10 to 12 episode series centered around preparing your business for a successful COVID-19 rebound. We're going to deliver these episodes in 3 different categories. The first category will be an internal audit, including topics such as banking, legal, finance, and marketing. The second category will be centered around building capabilities, especially while you have time to focus and execute on it. We will wrap this series up discussing generating revenue and how to come out of this time prepared to generate revenue, accommodate patient flows, and make sure the second half of 2020 is far better than the first half. If you can follow us through this new series, we know you'll be better prepared to come out of this uncertainty on the winning end of it. 

In this episode, host Perrin DesPortes, is joined by Co-Founding Partner, Diwakar Sinha. They'll cover three main topics including what a DSO actually means in a legal and operational context. Then, they'll dive into what a management company is, and what it is intended to do for the practices that it manages. This episode will wrap up discussing centralizing services, more specifically, what should you centralize, when should you centralize, and ultimately how it might help you increase profitability. 

In this episode, Founder & CEO of SMC National, Gary Bird, joins host Perrin DesPortes to discuss surviving the COVID-19 scare and preparing for the rebound. They'll discuss how to take actionable intelligence and apply it to create a fast rebound for you and your business. Gary will provide marketing tactics to retain your patients during an office closure, along with actionable advice on how prepare for a strong rebound from a marketing perspective..

Contact Gary Bird: [email protected] | 916-709-3599 | DentalRecession.com | SMCNational.com

More About Gary: Gary Bird is the founder and CEO of SMC National Inc. Local to the Northern California region, he has built a reputation as a thought leader and expert in the Dental Marketing industry. Gary has served as a consultant to the American Dental Association (ADA) and is a contributing author to the "Guidelines For Practice Success" module on Managing Marketing, available in print. Gary’s most recent project is DentalRecession.com. He shares how to thrive in the ever changing market we are facing 

This episode is all about COVID-19-related HR, Accounting & Tax Considerations. Host Perrin Desportes will be joined by Mel Schwarz, Scott Haberman, Lauri Dahlberg from EideBailly, one of the Top 25 CPA firms in the United States. They'll go through a detailed overview of the latest legislation from Congress. Then transition into tactics around cash preservation, and what you can do to minimize your burn rate. This episode will wrap up with an HR overview of many considerations relevant to employment law, and what you should be thinking about relative to the employees in your business. 

Contact EideBailly: [email protected] | [email protected] | [email protected] 

Co-Founding Partner, Perrin DesPortes, is joined on this episode by Don Moody, Eric Scalzo, Mark Peters, and John Arnold from Waller Law Firm in Nashville, TN. They'll discuss in detail the Family First Act, along with the CARES Act and considerations around SBA funding. They'll dig into operational issues such as dealing with employees, patients, and general operational considerations along with recent M&A activity and where we find ourselves in the M&A world today. 

Contact Waller Law: [email protected] | [email protected] | [email protected] | [email protected] 

In this episode, Partners Diwakar Sinha and Kevin Arnold will share the top things to keep in mind when it comes to the Paycheck Protection Loan for companies under 500 employees. Along with how to think about your application amount (which is two-and-a-half times your monthly payroll cost) of healthcare premiums, rent, and utilities. Lastly, they'll discuss how and where to apply for a preferred lender status, specifically, FDIC insured banks.

Brian Colao, Director of Dental Service Organizations for Dykema, joins Co-Founding Partner, Perrin DesPortes, to give a general overview of where we find ourselves today- providing general guidance around employees. Including, how to deal with transitioning, terminating or furloughing employees as well as bringing them back when businesses rebound. Lastly, Brian will share his outlook on the time period that lies ahead. 

Contact Brian: 214-462-6409 | [email protected]

More About Brian: Brian is the Director of Dykema’s Dental Service Organizations Industry Group. He is widely regarded as one of the foremost authorities in the United States on the corporate practice of dentistry, illegal fee splitting and the related regulations, including advertising regulations, laboratory regulations, patient finance regulations, billing regulations, HIPAA regulations, credentialing, permit and licensure regulations, marketing regulations, and labor law regulations affecting dental practices.

This episode is all about navigating through the COVID-19 economic landscape. Partners Perrin DesPortes, Diwakar Sinha and Kevin Arnold will provide their insight on tactical information for doctor-led groups. Including, defining the steps and process on how to calculate your burn rate and manage your cash position. We'll also provide a general overview and outlook on what to expect in the coming weeks. This episode will wrap up with Diwakar and Kevin discussing banking and understanding your current debt structure.