KX Pilates is the Australian fitness chain that muscled in on the local market. The idea was first sparked while its founder, Aaron Smith, was travelling abroad. Following his gut instinct and with no formal business qualifications, he’s propelled his business into an industry juggernaut with 109 studios across six countries. In this episode, Aaron shares the story of how innovative customised Reformer Pilates machines, exclusive to KX Pilates studios, have revolutionised the workout experience. He discusses early struggles to educate the market and the pivotal role word-of-mouth and creative marketing strategies, played in KX Pilates’ success.

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