Craft to Career

The Problem Your Business Must Solve (And How to Find It)


Listen Later

If you’re running a business—or dreaming of starting one—there’s one thing that can make or break your success: solving a real problem.

In this episode, I’m diving into why identifying the specific problem your business solves is so powerful, and how it shapes everything from your marketing to your products. We’ll talk about:

  • Why a “nice idea” isn’t enough

  • How to figure out the actual problem you solve (hint: it might not be what you think)

  • What happens when you get crystal clear on your audience’s pain points

  • Simple ways to test if your offer is truly meeting a need

Whether you're just starting out or feeling stuck in your current offer, this episode will help you get back to the root of what makes a business thrive: solving a problem people actually care about.

🎧 Tune in and let’s uncover the heart of your business together.

LINKS:FloDesk – Try my email marketing platform and save 50% off your first year! Kajabi – Looking for a platform to create and sell courses or a membership? Try Kajabi with my affiliate link here, and I will share my free Kajabi course, on how to use Kajabi to set up your courses and/or membership.

👉 Be sure to subscribe and leave a review if you enjoyed this episode! It helps more creative entrepreneurs find the show, and get great guests for you to enjoy!

...more
View all episodesView all episodes
Download on the App Store

Craft to CareerBy Elizabeth Chappell

  • 4.9
  • 4.9
  • 4.9
  • 4.9
  • 4.9

4.9

317 ratings


More shows like Craft to Career

View all
The Amy Porterfield Show by Amy Porterfield

The Amy Porterfield Show

4,569 Listeners

Seamwork Radio: Sewing and Creativity by Seamwork

Seamwork Radio: Sewing and Creativity

716 Listeners

ClutterBug - Organize, Clean and Transform your Home & Life by Clutterbug

ClutterBug - Organize, Clean and Transform your Home & Life

2,001 Listeners

Best of Both Worlds Podcast by iHeartPodcasts

Best of Both Worlds Podcast

759 Listeners

The Product Boss: Business Coaching for Product-Based Female Entrepreneurs by Jacqueline Snyder

The Product Boss: Business Coaching for Product-Based Female Entrepreneurs

877 Listeners

Threads Magazine Podcast: "Sewing With Threads" by Threads Magazine

Threads Magazine Podcast: "Sewing With Threads"

242 Listeners

The Long Thread Podcast by Long Thread Media

The Long Thread Podcast

196 Listeners

A Quilting Life Podcast by Sherri McConnell & Chelsi Stratton

A Quilting Life Podcast

323 Listeners

Windowsill Chats by Margo Tantau

Windowsill Chats

331 Listeners

The Quilter on Fire Podcast by Brandy

The Quilter on Fire Podcast

193 Listeners

How to Sell Your Stuff on Etsy by Lizzie Smiley

How to Sell Your Stuff on Etsy

294 Listeners

Not Your Granny's Quilt Show by Amanda Oros

Not Your Granny's Quilt Show

48 Listeners

Inappropriate Quilters by Leslie and Rochelle

Inappropriate Quilters

349 Listeners

The Professional Creative by Bonnie Christine

The Professional Creative

429 Listeners

Quilting on the Side by Andi Stanfield and Tori McElwain

Quilting on the Side

18 Listeners