If you're running a business—or dreaming of starting one—there's one thing that can make or break your success: solving a real problem.

In this episode, I'm diving into why identifying the specific problem your business solves is so powerful, and how it shapes everything from your marketing to your products. We'll talk about:

• Why a "nice idea" isn't enough

• How to figure out the actual problem you solve (hint: it might not be what you think)

• What happens when you get crystal clear on your audience's pain points

• Simple ways to test if your offer is truly meeting a need

Whether you're just starting out or feeling stuck in your current offer, this episode will help you get back to the root of what makes a business thrive: solving a problem people actually care about.

🎧 Tune in and let's uncover the heart of your business together.

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