The Product Biz Podcast by Monica Little Coaching

The million dollar question: 
 
“I have SO much to do in my business AND I have so many responsibilities in life, how can I get MORE done with the amount of time that I do have?” 
 
“How can I get MORE done so I can see results SOONER?” 
 
We’re diving deep into these questions during today’s episode of The Product Biz Podcast… and the answers are going to completely shift how you look at your business and how you run your business. 
 
Because at the end of the day, SO much of society’s conditioning is actually making us the OPPOSITE of productive. It’s making us unable to focus. It’s making us crave change and more change and more change. Which leads to context switching, burnout, chasing after dopamine via doomscrolling, and LESS productivity no matter how many tabs you have open or how many things you TRY to do at once. 
 
So WHAT is the answer on how to get more done if doing everything at once is NOT working? 
 
In this episode, you'll learn practical strategies to rewire your brain in a way that will allow you to ACTUALLY get shit done in both business and personal life… without the burnout. 

LEARN MORE FROM MONICA LITTLE
Website: www.monicalittlecoaching.com
Instagram: @monicalittlecoaching
Join the Product Biz Academy waitlist to be first notified when doors open

There are two COMMON challenges most small business owners face which costs them THOUSANDS:

The first challenge is not knowing what problem their product solves.

The second challenge is DOUBTING the significance of that problem.

Knowing the specific problem your product solves is the backbone of your branding, your marketing, your overall business strategy. Knowing this can create GREAT pieces of content for social media vs. generic, vanilla, boring pieces of content on social media that leads to low engagement and nonexistent sales. Knowing this can create GREAT content for email marketing vs. general, vanilla, boring pieces of content for email marketing that leads to barely any opens or clicks to your website. Knowing this can allow you to CONNECT with your followers, your email subscribers, your target audience and allows your customers to KNOW what you stand for.

EVERY product solves a problem, from ceramics to jewelry to skincare to women's fashion and more. If you aren't sure what problem your product solves, this episode will help you get clarity on this fundamental part of your brand.

And then, there’s the other challenge. Which is the myth of "Big" vs. "Small" problems.

If you think that your products don't solve a “big” enough problem, you'll walk away from this episode understanding the importance of owning the value your product brings to customers. And how thinking that your products don't solve a “big” enough problem is actually rooted in fear...

During this episode, you’ll understand how to challenge your beliefs about the value of your products and how to show up authentically for your products, your business, AND your customers.

LEARN MORE FROM MONICA LITTLE
Website: www.monicalittlecoaching.com
Instagram: @monicalittlecoaching
Join the Product Biz Academy waitlist to be first notified when doors open

It’s time for a little bit of honesty hour involving Instagram, if “rich” content is enough, and if you can expect to see success, or even growth, on Instagram when you are getting less than 200 views per reel or a handful of likes per post.

During this episode of The Product Biz Podcast, you'll learn why your content might be falling flat, how to use your engagement to test your messaging with every single post, how to calculate how many sales to expect from each post based on your engagement (so you can see in plain daylight why your content might not be converting), the importance of WHY Instagram actually matters (and why it matters MORE than SEO) in the digital world we live in, and more.

Plus, you'll hear THREE types of content idea, new ways to approach your content that you probably haven't heard of, that will allow you to stand out from the sea vanilla content that is otherwise constant regurgitated on Instagram so you DO start to stand out and get real traction.

LEARN MORE FROM MONICA LITTLE
Website: www.monicalittlecoaching.com
Instagram: @monicalittlecoaching
Join the Product Biz Academy waitlist to be first notified when doors open!

As an introvert who is learned to be super independent from an extremely young age… I didn't realize the power of proximity until I started my own business.

Back when I first started Plant Based Beauty, I was proud to do everything via me, myself, and I. I had a few small business owner friends who I met at markets that I would talk to about business every now and then, but I honestly felt awkward and out of place if I would ask them business questions. It didn't take long to realize that I didn't have anyone to turn to that actually understood what it meant to run a product based business, and the only “people” I had to talk to were Google, random blog posts, and other random insights from the internet.

When I left my full time job to focus on Plant Based Beauty fully, I KNEW that sitting behind my laptop and bring my phone by myself 24/7 was NOT going to be the most conducive environment to growth. 

And I KNEW that when people want to run a faster mile, they join a running group that runs FASTER than them. 

What I am sharing with you during today’s podcast episode is the reason WHY it’s so important to be around those that are “running faster than you”. We talk about borrowing the belief of others, how this can shift your perception of what’s even possible for you, the importance of being in an environment that uplifts you (rather than those Facebook groups that just complain about how hard it is to run a business, how Etsy is evil, and how social media is impossible...), how community prevents self-sabotage, and SO much more. 

Because the truth is, if you are not surrounded by people who are contributing to your evolution, consider that part of why your evolution may feel more like a self-fulfilling prophecy.

LEARN MORE FROM MONICA LITTLE
Website: www.monicalittlecoaching.com
Instagram: @monicalittlecoaching
Join the Product Biz Academy waitlist to be first notified when doors open

Did you know that your brain processes MORE data in just 30 seconds than the Hubble Space Telescope has in its ENTIRE lifetime? Yes, you heard that right. And when you learn how to harness this incredible superpower of aligning your subconscious and conscious mind with SIMPLE practices you can do TODAY, you start to see results without the hustle or burnout or brain fog. Today, we're taking this topic and diving deep into 2 POWERFUL practices that will transform the results you see in business... and in life. 

🎙️ In this episode, you'll learn:

• How your subconscious mind works and how it can either ALIGN you to your goals or move you AWAY from your goals... and how to get your subconscious and conscious mind to work together to make progress so much easier. 
• The reason why having a clear VISION is detrimental to your success, vs. aimlessly working towards an undefined goal which only leaves you spinning in circles.
• How to overcome the fear of setting and NOT reaching big goals... and the mindset shifts needed to handle setbacks.
• Why asking the RIGHT questions can drive your business forward, instead of making statement that LIMIT your potential, and a daily practice to help you become the master of your business and life.

LEARN MORE FROM MONICA LITTLE
Website: www.monicalittlecoaching.com
Instagram: @monicalittlecoaching
Join the Product Biz Academy waitlist to be FIRST notified when doors open!

This episode is an EXCLUSIVE Q&A within the pop-up Facebook group that I hosted for small business owners after my LIVE training on How to Create a THRIVING Product Business WITHOUT Relying on Markets. Here are some of the amazing questions small business owners submitted that were answered during this Q&A for you to learn from, too:

"What are your thoughts on AI? I see lots of people using it."

"What do you think is the best platform to sell handmade products?"

"What do you think about Amazon handmade?  Do people expect bargain pricing?"

"I am wondering what your best suggestion is as to how to find the right audience/buyers."

"Should I run Facebook ads and try to get some sales in the interim?"

And MORE!

In this episode of the Product Biz Podcast, we dive deep into something I like to call "The Small Business Owner's Curse"— which is a challenge that almost EVERY single. small business owner faces when they go from their initial success... to long-term growth. If you’ve ever felt like you’re stuck in a cycle of quick wins that are dwindling down weeky by week by week and are struggling to achieve something MORE, this episode is for you.

In this episode, you'll learn:

• What the Small Business Owner's Curse is... and how it can lead to frustration as your business grows and eventually plateaus, which can start to feel like quicksand that is swallowing you no matter what you try
• The Transition Phase: the crucial shift from quick wins, quick hacks, quick tips... to DECIDING to take on more complex projects and skills as your business evolves in order TO see new results.
• Overcoming burnout and reactivity: why doubling down on old strategies or jumping from one idea to another can lead to burnout... and how to avoid this pitfall so your business is NOT in the same place it was last year, going through the same hurdles, with the same frustrations.
• The Importance of intuition and creativity to make the RIGHT decisions (instead of fear-based decisions) that guide you to and through the next phase in your business.

LEARN MORE FROM MONICA LITTLE
Website: www.monicalittlecoaching.com
Instagram: @monicalittlecoaching
Join the Product Biz Academy waitlist to be first notified when doors open

In this week's episode, we sit down with Kimberly, the owner of Fit Mama Foods, an Arizona-based healthy snack small business, and hear her incredible journey from cancer survivor to small business owner. Kim's 2-time personal battle with cancer led her to create a line of truly healthy grab and go snacks... and joining Product Biz Academy has allowed her to get her story AND healthy snacks in the hands of more people. 

In this episode, you'll learn:

• How Kimberly's personal cancer journey led to healthy homemade snacks which led to the start of Fit Mama Foods
• The importance of avoiding commercially manufactured products that are filled with chemicals and opting for dairy-free, gluten-free, truly HEALTHY snacks (that taste good, too!)
• Kimberly's shift from a reactive business owner to a business owner with a proactive and organized strategy that allowed her to say NO to what was no longer serving her in business so she could say YES to preparing for long term growth
• How focusing on minset, community support, and personal development contributed to Kimberly's success, including her highest summer sales season YET!

Kimberly Fritz is the passionate founder of Fit Mama Foods, a Phoenix-based company dedicated to providing wholesome, delicious snacks to busy folks on the go. As a mom of twins, and someone who has the utmost commitment to supporting healthy lifestyles, Kimberly has built Fit Mama Foods into a beloved local brand known for its fresh, organic ingredients and convenient daily solutions. Join us as Kimberly shares her journey and insights on balancing entrepreneurship with motherhood and how the invaluable tool of Product Biz Academy has helped her in today's episode.

LINKS MENTIONED IN TODAY'S EPISODE
Follow Kimberly on Instagram @fitmamafoods
Shop at www.fitmamafoods.com

LEARN MORE FROM MONICA LITTLE
Website: www.monicalittlecoaching.com
Instagram: @monicalittlecoaching
Join the Product Biz Academy waitlist to be first notified when doors open

In this episode of the Product Biz Podcast, I interview Michelle of Joyful Nest Design Co. and she shares her journey from a special education teacher to a successful home decor small business owner. She shares with you how she took her made-to-order business, adjusted the business model, and is now scaling it with more ease... which led to her FIRST four-figure Etsy month - which then DOUBLED the following month - and more.

In this episode, you’ll learn:

• Michelle’s Journey: From special education teacher to owner of Joyful Nest Design Co. and the handcrafted wooden home decor items she makes, including wooden soap stands, wall shelves, and multi-purpose end tables.
• How a cabinet builder that ghosted Michelle and led her to discover a passion for woodworking
• The transition from hobbyist to business owner and the decision to join Product Biz Academy.
• Navigating the ups and downs of in-person markets and online sales.
• How joining Product Biz Academy led to running her business more efficiently, improved Etsy sales, a successful rebrand, LESS markets and less overwhelm
• How Michelle reached her first four-figure month on Etsy and then doubled it the following month
• Wholesale Expansion: Michelle’s experience with Faire and getting NEW orders from stores across different states

Michelle is a former special education teacher, turned stay at home mom, who started a side business in a small rural farm town making handcrafted home decor items.

LINKS MENTIONED IN TODAY'S EPISODE
Follow Michelle on Instagram @joyfulnestdesignco
Shop at www.etsy.com/shop/joyfulnestdesignco


LEARN MORE FROM MONICA LITTLE
Website: www.monicalittlecoaching.com
Instagram: @monicalittlecoaching
Join the Product Biz Academy waitlist to be first notified when doors open

On today’s episode of The Product Biz Podcast, we interview Dylan Jarhaus who is an e-commerce expert of 13+ years and made over $1M in her first 5 years on Etsy. She also sells on Amazon and Shopify and teaches over 3000 Etsy sellers how to scale on Etsy through the Ultimate Etsy Course.

By the time you finish listening to this jam packed episode, you’ll learn:

• How Dylan took her Etsy shop from 1 sale to $10,000 months in just 4 months... and then how she took her Etsy shop to a total of $1.7M!
• How to decide what to sell on Etsy that will be successful (or, how to decide what new products to come out with)
• What it takes to succeed on Etsy in 2024
• What Etsy sellers need to do to stand out against the competition
• Easy tips for your titles and tags to get more views on Etsy now!
• The major differences between Etsy and Amazon… and when to approach each platform

LINKS MENTIONED IN TODAY'S EPISODE
Visit Dylan's website at https://dylanjahraus.com/
Listen to Dylan's podcast, Etsy Seller Success

LEARN MORE FROM MONICA LITTLE
Website: www.monicalittlecoaching.com
Instagram: @monicalittlecoaching
Join the Product Biz Academy waitlist to be first notified when doors open