The Product Biz Podcast by Monica Little Coaching

In this behind-the-scenes coaching conversation, we break down the two specific ways to think about growing your product-based business: how are you bringing in NEW customers, and how are you continuing to sell to the EXISTING customers you already have?

You’ll hear how different channels each play a different role in your marketing strategy.

In this episode, you’ll learn:

• How to separate your marketing into new-customer and existing-customer strategies
• Which sales channels specifically help you reach new customers
• Which sales channels specifically nurture repeat buyers
• When paid ads make sense... and when they don’t
• Why sending more traffic to a website that isn’t converting won’t solve the problem
• Why you don’t have to rely entirely on social media to grow your business
• And more.

If you’re unsure where to focus your marketing efforts or feel like you’re constantly trying different strategies without knowing what matters most, this conversation will help you simplify your approach.

This is a sneak peak of the VIP Experience during our live training series which is being hosted one FINAL time in 2026 on October 19th - 21st. Register here: www.monicalittlecoaching.com/register

You’re about to learn how to DOUBLE the amount you make at markets with ONLINE orders that DON’T require you to work every single weekend.
 
With a plan that’s broken down into 3 ingredients that anyone can follow to grow their online sales. These are the exact ingredients I created that allowed me to grow my skincare business to $250K organically in 3 years. 
 
And it’s the exact ingredients my students follow in my program, Product Biz Academy, to see their OWN $10,000 online sales months and $15,000 online sales months. 
 
This training will show you how to: 
· Go from 5 online orders a month... to 50+ online orders per WEEK
· Replace in-person market income ENTIRELY with online sales that DON’T require working every weekend. 
· Reach an outside audience online, get them interested and over to your website, AND have them actually BUY 

Available until THIS Thursday at midnight only. Watch the video replay here: www.monicalittlecoaching.com/training |

Doors are open to PBA until this Thursday. Enroll at www.monicalittlecoaching.com/promo 

Tune in to the PBA alumni who prove to you that you CAN grow your online sales even if you are working part time, full time, stay at home mom, wife, are brand new to business, have been in business for a while, and more.

These are real small business owners that joined PBA at all different levels of business and with different levels of responsibilities in life… and they’ve used Product Biz Academy to grow their business even further, no matter what stage they were at or what responsibilities they are obligated to outside of their business. 

It’s one of the clearest demonstrations of what this program is actually built to do.

It’s not about needing to work for your business full time or needing to be at a certain “stage” before you join.

It’s about clarity, leverage, and strategies that WORK to support a way of doing business that is simpler AND more successful.

Here’s who you’ll meet today:

• Karyn, who got her beverage glitter bombs into 90 stores in 2025 after joining PBA... including a massive deal with Williams Sonoma (which included an order of 14,000 units!)
• Catalina, who got her products stocked in 12 boutiques nationwide in 2025, is generating consistent website sales through building a community on social media, and hosted her first in-person event that included a product launch with 50 attendees.
• Funmi, who re-branded after joining PBA.. and sold out her entire candle inventory within six months and finally built a clear, confident path forward for her business
• and Johanna, who went from relying on farmer’s markets to nearly doubling holiday sales, launching a fully rebranded and trademarked skincare line, securing 2 new stockists + a local florist partnership... all while being pregnant with baby #2.

Join this conversation with people who once stood where you are now, wondering if this could really work for them.

Spoiler alert... It does.

Your Product Promise is the one sentence differentiator that makes your business stand out from all the competitors selling something similar.

Your Product Promise is the clarity that answers:

Why should someone choose YOUR product over everyone else’s?

When you nail this, it’s like flipping a switch. Suddenly your messaging, your marketing, and actually connecting with people online become so much simpler… because your customers finally understand what makes you unique.

During this workshop, you’ll:

Discover how to create your Product Promise

Workshop it live with me so you can feel confident in it

Walk away confident that you know what will set your business apart

And we may just even have a custom built AI bot that I created that will help you create your own product promise... how cool is that?!

This is the foundation your business needs to actually get noticed in crowded marketplaces and turn browsers into buyers... that most small business owners never took the time to figure out. Which is why they stay stuck, wondering why they can't get any traction online. But you're going to get a leg up by joining us today:

This is your chance to stop blending in... and start standing out.

Access the Product Promise Generator AI bot available through Thursday at midnight: www.monicalittlecoaching.com/promise

Enroll in Product Biz Academy at 50% off before this promotion ends Thursday at midnight: www.monicalittlecoaching.com/promo

LIVE TRAINING: How to create a THRIVING product business WITHOUT relying on markets

You’re about to learn how to DOUBLE the amount you make at markets with ONLINE orders that DON’T require you to work every single weekend.

With a plan that’s broken down into 3 ingredients that anyone can follow to grow their online sales. These are the exact ingredients I created that allowed me to grow my skincare business to $250K organically in 3 years.

And it’s the exact ingredients my students follow in my program, Product Biz Academy, to see their OWN $10,000 online sales months and $15,000 online sales months.

This training will show you how to:

Go from 5 online orders a month... to 50+ online orders per WEEK

Replace in-person market income ENTIRELY with online sales that DON’T require working every weekend.

Reach an outside audience online, get them interested and over to your website, AND have them actually BUY

Available until THIS Thursday at midnight only. Watch the video replay here: www.monicalittlecoaching.com/training

Doors are open to PBA until this Thursday. Enroll at www.monicalittlecoaching.com/promo

In this episode of The Product Biz Podcast, we sit down with Theresa Davis, owner of Farm Girl Candle Company, and the winner of the 2025 Breakthrough of the Year Award inside Product Based Academy.

Theresa shares her raw, honest journey of building a candle business during COVID, struggling with burnout, menopause, ADHD, and outdated systems — and how a full rebrand, simplified product line, and wholesale-focused strategy completely transformed her business.

This episode is a must-listen for candle makers, handmade business owners, and product-based entrepreneurs who want to grow without markets, simplify inventory, and build a sustainable business that fits their life.

In this Episode, you'll learn:

- How Theresa accidentally became a candle business owner during COVID
- Why relying on craft fairs and markets eventually led to burnout
- The costly website mistake that taught her a major business lesson
- How menopause, ADHD, and health challenges affected her business — and what helped
- Why simplifying her product line increased sales
- The power of professional branding for product-based businesses
- How wholesale orders doubled and tripled after a rebrand
- What it’s really like inside Product Biz Academy and the Mastermind
- How Theresa grew her business without markets in 2025
- Why building foundations matters more than quick wins
- How to sell through inventory instead of overproducing
- What sustainable growth looks like for handmade businesses

LINKS MENTIONED IN TODAY'S EPISODE
Visit Theresa's website at www.farmgirlcandlecompany.com
Follow Theresa on Instagram: @farmgirlcandlecompany

LEARN MORE FROM MONICA LITTLE
Website: www.monicalittlecoaching.com
Instagram: @monicalittlecoaching
Join the Product Biz Academy waitlist to be first notified when doors open

How can a handmade product stand out in a crowded market and actually start generating real, consistent income?

In this episode, I sit down with Tiffany of Crooked F Farm, a pregnancy-safe, tallow-based skincare brand. Tiffany launched her business in February 2025, and through branding, organic social media, email marketing, and clear niche positioning, she hit consistent four-figure months without markets and without ads

In our conversation, Tiffany shares:
- How she set her skincare brand apart in a crowded market
- Why she decided to focus on pregnancy-friendly and postpartum-safe products
- The exact product launches that pushed her into her first four-figure month
- Branding and label mistakes she corrected inside PBA
- How she uses organic content and aligned micro-influencers to grow her reach
- Email strategies that generate $100–$200 per send
- Her approach to inventory, pricing, and simplifying SKUs
- The mindset shift that gave her the confidence to raise prices and still scale
- What finally led her to leave a six-figure corporate job to fully commit to her business

If you’re new to business and wondering how to grow organically, Tiffany’s story is packed with actionable insights and inspiration.

Tiffany is the founder of Crooked F Farm Soaps and Salves, a small-batch tallow skincare brand inspired by the rhythms of farm and family life in East Tennessee. She creates nutrient-rich products that support women in every cycle of life — from motherhood to midlife and beyond — by returning to time-honored, natural ingredients with a focus on pregnancy and breastfeeding safe products. Her mission is to prove that the simplest, most traditional solutions are often the most effective for modern skin.

LINKS MENTIONED IN TODAY'S EPISODE
Visit Tiffany's website at www.crookedffarmsoapsandsalves.com
Follow Tiffany on Instagram: @crookedffarm

LEARN MORE FROM MONICA LITTLE
Website: www.monicalittlecoaching.com
Instagram: @monicalittlecoaching
Join the Product Biz Academy waitlist to be first notified when doors open

How do you keep moving toward your dreams when your body, your circumstances, or your season of life are asking you to slow down?

Inside today’s podcast episode, Christy from Sunglade Jewelry shares what it looked like to start building her handmade jewelry business without perfect circumstances. She talks openly about how chronic illness reshaped her life, how she left her career as a pediatric dietitian due to health issues, how creativity supported her healing, and how she ended up gaining the clarity and confidence to start landing custom orders, increasing her social media sales, and getting her jewelry into local retail shops, all within her first year.

In this episode, you’ll hear:

• How Christy transformed her jewelry hobby into a business while navigating major health challenges
• The mindset shifts that helped her take action early instead of waiting around for years
• How she shifted her business strategy to get custom orders almost instantly
• What’s working for her on TikTok right now
• How she got into her first retail shops within her first year
• Her exciting vision for 2026, including teaching jewelry making and expanding into more stores

If you’ve been needing a reminder that your dreams are still possible, even in a season that feels heavy or uncertain, this conversation is exactly what your heart will want to hear.

Christy Pierce is the owner of Sunglade Jewelry, where she handmakes vibrant wire-wrapped gemstone jewelry for people to treasure for a lifetime. After developing chronic illness and having to leave her job as a dietitian, she returned to her childhood passion of jewelry making.

LINKS MENTIONED IN TODAY'S EPISODE
Visit Christy's website at www.sungladejewelry.com
Follow Christy on Instagram: @sunglade_jewelry

LEARN MORE FROM MONICA LITTLE
Website: www.monicalittlecoaching.com
Instagram: @monicalittlecoaching
Join the Product Biz Academy waitlist to be first notified when doors open

What if the moment you finally decide to bet on yourself becomes the exact moment everything starts to shift? 
 
In this week’s episode, I sit down with Chelsea, the owner of Familys Creations, the handmade wood-art brand known for its stunning multi-layer illuminated animal pieces and custom wooden U.S. travel maps that families treasure for generations. 
 
Chelsea shares how she moved past imposter syndrome, elevated her branding, strengthened her storytelling, and stepped into the version of herself who applies for the dream opportunities instead of talking herself out of them. And those big leaps? They paid off. Today she’s hitting $4K+ months with one of her retail partners, and she even sold a $1,400 custom Highland cow piece that shipped all the way to South Carolina… something she once thought was “too big” for her. 
 
If you’re in that space of wondering whether you’re ready to grow, evolve, or go after what you really want… this conversation will remind you that readiness isn’t a feeling, it’s a choice. 
 
By the end of this episode, you’ll learn: 

• How Chelsea transformed a creative hobby into a profitable handmade business 
• The mindset shifts required for big opportunities (and why perfection is never the point) 
• What it actually takes to land your dream retail location 
• The magic that happens when you stop saying yes to everything and start leading your business with intention 

 At Family’s Creations, Chelsea truly embodies their motto - Art That Tells a Story. She designs and hand-finishes layered wood art, lighted pieces, and home décor that often incorporate reclaimed wood. She blends modern elements, like a CO₂ laser for cutting, along with timeless, storytelling tools passed down from her husband’s great-grandfather. Every piece is crafted with family, storytelling, memories, and the feeling of home in mind.

LINKS MENTIONED IN TODAY'S EPISODE
Visit Chelsea's website at www.fm-cs.com
Follow Chelsea on Instagram: @familyscreationsllc

LEARN MORE FROM MONICA LITTLE
Website: www.monicalittlecoaching.com
Instagram: @monicalittlecoaching
Join the Product Biz Academy waitlist to be first notified when doors open

What would it look like to bring your brand to life through a powerful in-person event... one that connects your community, celebrates your culture, and creates lasting impact?
 
In this episode, you’ll hear from Catalina, co-founder of Heliconia Boutique — a Latina-owned handcrafted jewelry brand that blends design, Latin heritage, and women’s empowerment.
 
From growing up in Colombia to starting a business, the struggles of growth, and finally breaking through and hosting a sold-out launch event in Colorado, Catalina opens up about how Heliconia’s jewelry has become more than an accessory… it’s a statement of identity, resilience, and cultural pride.
 
Catalina’s story is a powerful example of what happens when you lead your business from the heart and what can happen when you overcome self-doubt and are instead able to build clarity and confidence within to grow your business.
 
By the end of this episode, you’ll learn:
• How Heliconia Boutique evolved from a sister-led side hustle into a thriving jewelry brand
• The power of jewelry to help women feel bold, confident, and connected to their roots
• The mindset shifts that helped her show up on social media with confidence and authenticity
• Tips for hosting successful community events that deepen relationships and drive brand growth
• How joining Product Biz Academy helped Catalina gain clarity on her audience and marketing
 
Catalina Quintero is the co-founder of Heliconia Boutique, a jewelry brand that blends Colombian craftsmanship with stories of culture and identity. Through her work, she empowers women to lead with soul and style, and inspires her community by sharing her journey as a Latina entrepreneur in the U.S.

LINKS MENTIONED IN TODAY'S EPISODE
Visit Heliconia Boutique's website at www.heliconiaboutique.com
Follow Catalina on Instagram: @heliconiaboutique

LEARN MORE FROM MONICA LITTLE
Website: www.monicalittlecoaching.com
Instagram: @monicalittlecoaching
Join the Product Biz Academy waitlist to be first notified when doors open