The Product Biz Podcast by Monica Little Coaching

Get ready for a transformative week! This episode provides details for our upcoming live training week where you will learn how to build a thriving product business without relying on markets. In this episode, you'll get the details needed about the main training session, BONUS workshops, Q&A panels with successful Product Biz Academy members, how to join the exclusive pop-up Facebook group, and more.

Main LIVE Training:

• Topic: How to create a thriving product business WITHOUT relying on markets
• Date: Monday, September 8th
• Location: The Zoom link will be sent to you immediately after you register at https://www.monicalittlecoaching.com/live

ADDITIONAL resources:

• Listen to the Secret Podcast Pre-Work Series
• Join the Pop-Up Facebook Group
• Attend the BONUS Live Sessions happening next week
• Win INCREDIBLE  prizes (Over $5,900 in Prizes!)
• All when you register at https://www.monicalittlecoaching.com/live

Are you dreaming of seeing your handmade products on the shelves of your favorite store one day? If yes…. Then this episode is going to light that fire even more.

In this episode, I sit down with Nancy, owner of a small business called Brighter Day Pigments, who shares how she turned her lifelong love for art into a thriving handmade watercolor business—and how that journey led her to land a dream collaboration with Anthropologie. Yup, you heard that right! And the best part is… Anthropologie found her and reached out to her… from being found on Etsy.

From mixing her own pigment-rich paints to growing a loyal customer base and navigating the challenging larger retailer wholesale process, Nancy’s story is a reminder of what’s possible when you follow your creativity, trust the path, do the work, and never give up.

Whether you’re selling on Etsy, growing your own website, or wondering how to take your small business into massive retail spaces, this conversation is packed with inspiration, real-life strategy, and proof that your business CAN open big doors.

By the end of this episode, you’ll learn:

• The exact story of how Anthropologie found her products and reached out to her…. From ETSY
• What it really takes to land a wholesale deal with a major retailer
• The behind-the-scenes challenges of working with big retail (including packaging, pricing, and returns!)
• Tips for persistence, negotiation, and pitching your handmade products
• How Nancy balances handmade production with scaling for wholesale

LINKS MENTIONED IN TODAY'S EPISODE
Follow Nancy @brighterdaypigments
Find Nancy's products at ANTHROPOLOGIE!
Enroll in Etsy Algorithm Secrets

LEARN MORE FROM MONICA LITTLE
Website: www.monicalittlecoaching.com
Instagram: @monicalittlecoaching
Join the Product Biz Academy waitlist to be first notified when doors open

Are you a handmade product-based business owner ready to step into your next level of impact and income? In this final bonus episode of the digital product series, you’ll discover how to launch a digital membership, course, or coaching program—even if you're starting from scratch.

From hormone-healing masterclasses to joint venture webinars and thriving monthly memberships, this episode highlights how handmade small business owners have use the knowledge from running their handmade, physical, product based business into scalable, digital offerings using James Wedmore’s Business by Design (BBD). You’ll also hear about the Authority Bootcamp—an exclusive bonus offer designed to fast-track your success with a FREE re-brand PLUS content and audience growth strategies to help you grow your digital revenue stream so you can be sucessful even IF you are starting from scratch.

In this episode, you'll learn:
- Why digital offers are ideal for handmade business owners looking to scale and make more money and make a bigger impact on others
- Real examples: from polymer clay earrings to skincare and sleep support
- How to position yourself as an authority in a new business mode;
- The role of strategic branding and thought-provoking content to gain traction
- Using joint venture webinars and podcast features for fast audience growth
- Overview of the tools and frameworks that support successful digital launches

Ready to create your own digital product revenue stream? Enroll in James Wedomore's Business By Design and get my Authority Bootcamp for FREE (which indleus a free re-brand for your busienss) when you enroll HERE so you, too, can get started with your OWN additional revenue stream of digital memberships, courses, or programs.

LINKS MENTIONED IN TODAY'S EPISODE
Learn more about Business By Design and enroll today to get my exclusive Authority Bootcamp bonuses HERE

LEARN MORE FROM MONICA LITTLE
Website: www.monicalittlecoaching.com
Instagram: @monicalittlecoaching
Join the Product Biz Academy waitlist to be first notified when doors open

What if your handmade or product-based business could become the foundation for a thriving digital empire? In this special bonus episode of how product business owners can create another revenue stream with digital products like memberships, courses, or coaching programs, we sit down with James Wedmore—creator of Business by Design—to explore how physical product sellers are expanding their businesses and their impact through digital offers.

James shares how the online education market is booming, why digital products are one of the most profitable AND scalable models available, and what handmade business owners already have that makes them ideal for this shift. You’ll hear real-life examples of business owners who’ve gone from selling earrings, Etsy printables, and artwork to teaching, coaching, and transforming lives online. This episode breaks down the essential systems, mindset shifts, and business foundations needed to get started—even without a large audience. All that matters is that you have a VISION to impact more people in a bigger way from what you've learned and experienced yourself... and if that's you, then take a listen to this episode.

Whether you’re just beginning to imagine a digital offer or you're ready to add another revenue stream to your business, this conversation will give you both practical strategy and inspiration to take action.

In this episode, you'll learn:
- Why digital products are a smart next step for handmade & product-based business owners
- The explosive growth of the online education industry and how to tap into it
- How to turn your existing expertise into a sellable AND scalable digital offer
- What makes a digital product scalable and more profitable than physical products
- The five essential components of a successful digital business model
- How to build a personal brand that drives long-term sales and impact
- The “Monetize Before You Make It” strategy for testing your ideas
- Why clarity, simplicity, and systems are more powerful than hustle
- Common fears and mindset blocks that stop people from starting—and how to move past them
- Real success stories: from bartending courses to printable memberships to healing programs
- Why it's important to build a business machine that runs without burning you out

Ready to create your own digital product revenue stream? Enroll in James Wedomore's Business By Design and get my Authority Bootcamp for FREE (which indleus a free re-brand for your busienss) when you enroll HERE so you, too, can get started with your OWN additional revenue stream of digital memberships, courses, or programs.

James Wedmore is an entrepreneur and educator who has spent nearly two decades helping business owners transform their expertise into scalable, impactful digital products. From launching his first bartending course in 2007 to now running a company that has generated over $100 million in online sales, James is the founder of Business by Design, a comprehensive coaching and training program for digital product creators. Through his work, he’s helped thousands of course creators, coaches, and membership owners turn their knowledge into thriving businesses—all while emphasizing clarity, systems, and sustainable growth.

LINKS MENTIONED IN TODAY'S EPISODE
Follow James on Instagram @jameswedmore

Listen to the Mind Your Business podcast by James Wedmore

Learn more about Business By Design and enroll today to get my exclusive Authority Bootcamp bonuses HERE

In this 3rd episode of our series for small business owners that wants to diversify their revenue streams to make MORE money & impact MORE people with digital products (like courses, coaching programs, or memberships) we sit down with Sioux Storm, an intuitive artist who turned into a spiritual coach, to explore how she transformed her passion for watercolor animal totem portraits into a successful digital business. From selling at wellness expos to hosting international retreats and launching transformational online courses, sioux shares the pivotal moments, mindset shifts, and healing modalities that allowed her to diversify her income and serve her audience in an even bigger way.

This episode is part of a special three-part series spotlighting product-based business owners who have successfully expanded into the digital space. Learn how Sioux scaled her intuitive gifts, created evergreen offers like “Manifest with Totems,” and now empowers others through her 90-day coaching container, “The Ring of Power.”

By the end of this episode, you'll learn:

• How Sue discovered her gift for seeing animal totems and built a business around custom portraits
• The turning point that led her to launch transformational retreats and online healing classes
• How she transitioned from in-person art expos to fully virtual coaching and courses
• Overcoming imposter syndrome and embracing your authentic power as a healer or teacher
• How her oracle deck of spirit animal cards became a 30-year dream realized
• Why age and tech skills shouldn't hold you back from launching a digital offer
• How to be of greater service through digital products and programs

Ready to create your own digital product revenue stream? Enroll in THE RISE OF THE DIGITAL CEO training with my own coach AND Sioux's coach who has helped us both create digital products so you, too, can learn what it takes to get started with your own additional revenue stream of digital products.

LINKS MENTIONED IN TODAY'S EPISODE
Follow Sioux on Instagram @sioux.storm

Learn more about working with Sioux at https://spiritanimal.guide

Register for THE BUSINESS BREAKTHROUGH EXPERIENCE free training on how to start and grow a digital product business

LEARN MORE FROM MONICA LITTLE
Website: www.monicalittlecoaching.com
Instagram: @monicalittlecoaching
Join the Product Biz Academy waitlist to be first notified when doors open

We’re onto episode 2 of our 3-part series specifically for handmade and product-based small business owners who want to create ANOTHER revenue stream in their business... through digital products.

In this episode, you’ll hear from Lindsay, the owner of A Touch of LA. From the beginning of her business journey, she knew she wanted to diversify her revenue streams. She started selling customized party decor on Etsy and then pivoted to selling printable party decor that her customers would customize on their own… and grew her Etsy shop to over 13,000 in sales. She then diversified her revenue streams further by launching a digital product course where she teaches other small business owners how to run a successful Etsy printable business. She has over 300 members in her program, with her program ranging from $197 - $497, which is a revenue stream that has brought in an additional $50K+ from leveraging her experience!

In this episode, you’ll learn:
- How diversification is the only way to create real security in business
- How teaching what you’ve mastered can open doors to additional revenue in your business
- How to overcome imposter syndrome in order to grow in new ways
- That your existing knowledge may be more valuable than you think… and can be something you can monetize to bring in more income and more security 

Lindsay Ashworth started her business selling handmade party decorations on Etsy, after she got burnt out, she switched to printables and never looked back. Since then, she has taught women how to make printables as well as coaching creative business owners to grow their businesses so they can make an income online.

LINKS MENTIONED IN TODAY'S EPISODE
Follow Lindsay on Instagram @lindsay_ashworth
Register for THE BUSINESS BREAKTHROUGH EXPERIENCE free training on how to start and grow a digital product business

LEARN MORE FROM MONICA LITTLE
Website: www.monicalittlecoaching.com
Instagram: @monicalittlecoaching
Join the Product Biz Academy waitlist to be first notified when doors open

We are kicking off a brand NEW 3-part series specifically for handmade and product-based small business owners who want to creare ANTOHER revenue stream in their business... through digital products.

Our first guest is Kristin from Hillside Studio, a successful polymer clay earring maker who built a thriving handmade earring business — and THEN scaled her expertise by creating an online membership that now brings in an additional $2,000/month, where she teaches others how to make polymer clay earrings themselves.

By the end of this episode, you'll hear:

• How to know when your handmade business is READY to branch into digital offers
• The steps Kristin took to create a low-ticket, high-value digital membership
• How to repurpose your existing knowledge into tutorials, templates, or other digital products
• The tools Kristin used to build, host, and grow her membership platform
• How digital products can help you build financial stability beyond physical inventory/physical products
• Smart, simple ways to market and grow your digital product alongside your handmade business
• Why teaching your craft can be both profitable and creatively fulfilling

Kristin is a polymer clay artist and handmade business coach. She started her business- Hillside Studio - in a little closet in her basement in 2015. Over the last 10 years, it has grown into more than she could have imagined and now she spends her days creating unique jewelry, filming tutorials and guiding other handmade business owners to thier dream lives.

Ready to create your own digital product revenue stream? Enroll in THE RISE OF THE DIGITAL CEO training with my own coach AND Kristin’s coach who has helped us both create digital products so you, too, can learn what it takes to get started with your own additional revenue stream of digital products.

LINKS MENTIONED IN TODAY'S EPISODE
Follow Kristin on Instagram @shophillsidestudio
Register for THE BUSINESS BREAKTHROUGH EXPERIENCE free training on how to start and grow a digital product business

LEARN MORE FROM MONICA LITTLE
Website: www.monicalittlecoaching.com
Instagram: @monicalittlecoaching
Join the Product Biz Academy waitlist to be first notified when doors open

During this live Q&A, you'll hear questions from small business owners who participated in my live training and the answers needed to grow their online sales. 

Enroll in Product Biz Academy before doors close at: https://www.monicalittlecoaching.com/limitedoffer

Questions during this Q&A include: 

WEBSITE:

• CREATING A WEBSITE: I would love to figure out a website so I can expand that way as well. As far as website development, is it a smart idea to get an individual to work on it or a company that has been semi recommended to work on your site?
• TRAFFIC: How do you drive consistent traffic to your site? I have tried Google ads, Facebook ads, social media posts, SEO, etc and I can't get to that next level. Is there a way to get consistent traffic to my website without having to rely on social media?
• CONVERSION: I’ve been trying to figure out how to sell through my website and other online sites, but it’s not been working. I had visitors every month to my website, it’s not converting the way I’d like to see it. How do I increase conversion for those who do visit my site?

SOCIAL MEDIA:

• SHOWNG UP: I’m so scared of social media. I’ve been doing well by word of mouth. As an introvert how do you do social media videos without showing your face to gain followers and have people trust your brand? How do you put yourself out there?
• FOLLOWING: How to use Instagram to grow your following to be able to get potential customers? How do you attract the right audience on Instagram?
• ENGAGEMENT: If the average amount of people reached in a post is under 200, how can we expect to have any impact? Do we need to create reels? Do still photos no longer work?
• ENGAGEMENT: How do you encourage people to share your site so you can potentially reach more people who appreciate your mission statement and product, resulting in increased sales?
• SALES: I post on social media a somewhat regular basis, but that’s not really converting either. I wish I knew what to do to get sales from social media
• HIRING: Can I hire a Social Media person, since I cannot do it myself?

BRANDING

• TARGET AUDIENCE: I am wondering what your best suggestion is as to how to find the right audience/buyers
• BRAND AWARENESS: How to increase brand awareness and lead conversion in a saturated and noisy online market.
• PRODUCT ASSORTMENT: With the number of products that we craft; is it better to create multiple online stores and how?

ETSY:

• TRAFFIC & SALES: I have a Etsy shop that doesn't do good at all. I'm eager to learn how to get more traffic to my Etsy shop and boost my sales. 

CONSISTENT SALES:

• How to get consistent sales. I get sales, but they're very sporadic.

EMAIL

• GETTING STARTED: How do I start an email list? I know I should send out emails. But who to?
• EMAIL CONTENT: Email marketing, UGH.  What do I say??? I never know what to say if I don’t have a new product or special.
• AUDIENCE GROWTH: What is the best way to collect emails and/or get buyers to visit your webpage when first starting out after you go through your family and friends?

OTHER PLATFORMS/ADS/OTHER

• PLATFORMS: What do you think is the best platform to sell handmade products?
• AMAZON: What do you think about Amazon handmade? Do people expect bargain pricing?
• ADS: Should I run ads and try to get some sales in the interim? How to use Google and Facebook ads efficiently and cost effectively

STORES

• NEW STORES: I guess I’m not sure if I should be trying to reach out to stores on my own or having an account on Faire? It all seems so daunting to me, especially because it’s just me, myself, & I.

Enroll in Product Biz Academy for $97 today at: www.monicalittlecoaching.com/97

Doors close at midnight TONIGHT! (May 15, 2025 PDT)

Get ready for a transformative week! This episode provides the essential logistics for our upcoming live training series where you will learn how to build a thriving product business without relying on markets. In this episode, you'll get the details needed about the main training session, BONUS workshops, Q&A panels with successful Product Biz Academy members, how to join the exclusive pop-up Facebook group, when all of these resources get taken down (so you don't miss out) and details on the amazing products we are giving away during our live training that are worth over $5,800. Yup, you heard that right!!

Key Details & Events:

Main LIVE Training:

• Topic: How to create a thriving product business without relying on markets.
• Date: Monday, May 12th
• Time: Check your timezone! We begin at 10:00am - 1:00pm PT / 11:00am - 2:00pm MT / 12:00 - 3:00pm CT / 1:00 - 4:00pm ET
• Location: The Zoom link will be sent to you immediately after you register at https://www.monicalittlecoaching.com/live

Listen to the Secret Podcast Pre-Work Series

• Tune in for the two most powerful shifts to grow your business to prep for the Live training: defining your differentiator so that you stand out against competitors and uncovering the top blindspots for business owners so that you know where to look and where to adapt in order to grow
• Link to listen: https://www.monicalittlecoaching.com/secretseries

Join the Pop-Up Facebook Group:

• This is where bonus training sessions, interaction with other small business owners, support to get your business questions answered, and giveaways happen!
• Link to join: https://www.facebook.com/groups/thrivingsmallbusinessmay2025

Bonus Live Sessions in the Facebook Group:

• Tuesday, May 13th at 10:00am Pacific: Product Promise Workshop (Get live feedback on your product promise, which we will be diving into during THIS audio training series)
• Wednesday, May 14th at 10:00am Pacific: Live Q&A panel with 2 of the amazing Product Biz Academy (PBA) members. You'll meet Rachel from @balancedhomeapothecary who has seen 495% website growth in 2025 compared to 2024 AND $17k in Q1 2025 total sales and Whitney from @cleansedpureandsimple who doubled her Q4 sales after rebranding and relaunching after joining PBA. You'll learn about hear how they achieved these INCREDIBLE results while balancing life as moms.
• Thursday, May 15th at 10:00am Pacific: Final Open Q&A Session to get your remaining business questions answered.
• Link to join: https://www.facebook.com/groups/thrivingsmallbusinessmay2025

Important Deadlines:

• May 12th - May 15th: Doors are open for enrollment to my signature program, Product Biz Academy. Learn more at https://www.monicalittlecoaching.com/PBAtestimonials
• Thursday, May 15th: Giveaway winners will be announced at 9:00am Pacific! Get your final giveaway raffle tickets submitted by midnight PT on Wednesday, May 14th.
• Friday, May 16th: The audio training series, live webinar replay, and the pop-up Facebook group will be closed and taken down because I will go into action mode to serve the new members of Product Biz Academy at this time and they will receive 100% of my attention. Our time together is limited, so make the most of it!

Incredible Giveaways (Over $5,800 in Prizes!):

• Prizes include: A wireless Rollo