The Product Biz Podcast by Monica Little Coaching

Growing a small business comes down to getting your products in front of as many people as possible. And getting your products in front of as many people as possible comes down to selling your products where people are shopping! During this episode, special guest Kristy Pask shares with us the importance of multi-channel marketing, how to repurpose content to make multi-channel marketing easier on you, and how to truly connect with your target audience across each of the marketing platforms you use, from social media, to website, to Etsy and more.

Kristy Pask is a Business, Marketing and Mindset Coach. With over 15 years’ experience in Marketing, Kristy has worked with more than 50 brands to develop and execute global, national and local marketing, social media, PR and sale strategies. Kristy is now on a mission to bring together everything she has learned about business and marketing (and continues to learn) to help small businesses owners. A self confessed marketing nerd and recovering perfectionist, Kristy’s goal is to simplify marketing and help small business owners ditch the overwhelm and stop procrastinating, and instead focus on building momentum while gaining clarity and confidence as they grow their business.

By the time you finish listening, you'll learn:

• How to stand out with your branding and positioning to alight with your target audience - and how you can tell if there are positioning problems that are preventing sales!
• What it means to have a holistic, multi-channel marketing approach to your business and how you can repurpose content to make it easier on you
• Why mindset is important for all business owners

LINKS MENTIONED IN TODAY'S EPISODE
Follow Kristy on Instagram @kristypask
Learn more from Kristy at https://kristypask.com

LEARN MORE FROM MONICA LITTLE
Website: www.monicalittlecoaching.com
Instagram: @monicalittlecoaching
Watch the FREE Etsy training to get started today: How to Get Your Products Seen on Etsy!

There are 2 ways to tell if you are energetically aligned with the frequency of money: the first one is obvious - if you are MAKING money and money comes easy to you! The second one is not so obvious - and it depends on the state of your nervous system. Your nervous system is what balances the state of your body and when it's out of balance it can show up in ways like anxiety, perfectionism, feeling irritated, unmotivated, feeling hopeless, and even in sneaky ways like checking your data every single day (like your Etsy views and visits, or your bank account), anxiously waiting for things to change. These are signs that your nervous system is out of balance... which I'm willing to bet if you resonate with them, then money coming in might feel out of balance, too. Today's special guest Niki Ferguson will be sharing with you how to regulate your nervous system, why it's important, and how to align with the frequency of money so you can MAKE more money!

Niki is a Money Healing Coach. She works with coaches and creatives to help them grow their bank accounts while regulating their nervous systems around money.

BY THE TIME YOU FINISH LISTENING, YOU'LL​ LEARN:

• Why regulating your nervous system is the key to making more money
• What it means to have an over (hyper) or under (hypo) regulated nervous system and how it shows up on a daily basis
• How you can get started with better regulating your nervous system today

LINKS MENTIONED IN TODAY'S EPISODE
Follow Niki on Instagram @wildly_worthy
Take Niki's Money Mindset Archetype quiz

LEARN MORE FROM MONICA LITTLE
Website: www.monicalittlecoaching.com
Instagram: @monicalittlecoaching
Watch the FREE Etsy training to get started today: How to Get Your Products Seen on Etsy!

In today's episode, we have special guest Deonnah Carolus sharing the inside scoop on all things Shopify. If you have your own website on Shopify, are currently on another platform but might be interested to learn more about the benefits of Shopify, or if you don't have your own website but are starting to think next steps for your business, you'll learn the benefits and steps to take to use Shopify to grow your business!

Deonnah is an eCommerce Consultant and Shopify expert that helps shop owners create a clear path to dependable sales and marketing. She loves helping shop owners turn their marketing confusion into marketing confidence through her educational programs and 1:1 coaching opportunities.

BY THE TIME YOU FINISH LISTENING, YOU'LL​ LEARN:

• What Shopify is and why it's the best platform to use for building your website
• Top tips and apps to use on Shopify to elevate your website even more
• How to get started with Shopify and who you can turn to if you need support

LINKS MENTIONED IN TODAY'S EPISODE
Follow Deonnah on Instagram @ecommercesavvy
Learn more from Deonnah at https://www.summitwebmarketing.net/

LEARN MORE FROM MONICA LITTLE
Website: www.monicalittlecoaching.com
Instagram: @monicalittlecoaching
Watch the FREE Etsy training to get started today: How to Get Your Products Seen on Etsy!

Going through challenging times as a small business owner is inevitable. It's part of the journey, and growing a small business is not for the faint of heart. There WILL be moments when sales are slow, no matter what you do tactically. But what truly matters is how you handle those roadblocks, challenges, and hurdles to get to the other side. Today's special guest, Lindsay Ashworth, shares the journey of starting her business, burning herself out, how she pivoted to something that works much better and easier for her, and how gratitude was the one constant factor throughout every single challenge, hurdle, and roadblock. You'll learn how Lindsay started her Etsy shop creating custom party favors using her Cricut machine, to pivoting to selling Printable party decor items on Etsy for an entirely passive income business, and how gratitude plays a massive role in the results you see in your business and in your life.

Lindsay is a party decorations designer turned printables seller as well as a course creator who teaches women how to tap into abundance through printables on Etsy.

BY THE TIME YOU FINISH LISTENING, YOU'LL​ LEARN:

• How Lindsay pivoted from a Cricut business that burned her out, to a Printable business that is entirely passive income
• How Lindsay grew her Etsy shop to over 10,000 orders!
• How gratitude plays a massive role in the results you see in business

LINKS MENTIONED IN TODAY'S EPISODE
Follow Lindsay on Instagram @atouchofla_partydecorations
Take Lindsay's free quiz to learn what type of printables you should sell on Etsy!

LEARN MORE FROM MONICA LITTLE
Website: www.monicalittlecoaching.com
Instagram: @monicalittlecoaching
Watch the FREE Etsy training to get started today: How to Get Your Products Seen on Etsy!

Money, money, money... money!! We all want to make more of it, but what's actually holding us back? What's stopping us from growing even further? What's preventing us from seeing the results from ALL the hard work we are doing? You may not know it - and you may not even believe it when you first hear it - but your mindset, your beliefs, and your subconscious programming (aka the narratives you created from absorbing ALL of the information around you at a very young age) can show up in the amount of money - or lack of money - that you are making. And until you uncover these beliefs and get to the bottom of it, it can very much hold you back, no matter how hard you work on your business. If this sounds like something you are experiencing, then this week's episode with special guest Alejandra Rojas will take everything you know about reaching your goals and flip it on its head.

Alejandra Rojas is a Finance Professional, Coach, and Money Mindset Expert helping new entrepreneurs to become the most profitable version of themselves using her highly effective R.I.CH and M.E.S.S. methods. After reaching rock bottom, when money burnout re-activated an old life-threatening sickness again, she knew she had to design methods to attract money without losing her life. Ever since, Alejandra and her clients are crushing goal after goal, in life, and in business – from traveling, and dream weddings to more income! Alejandra is always on the move, soaking in the beauties of the world. She shares tons of golden nuggets on her podcast – "Dear Lack, Let's Break Up". You can find her work in Yahoo Finance, GoBanking Rate, Clever girl finance Podcast and others.

BY THE TIME YOU FINISH LISTENING, YOU'LL​ LEARN:

• How your views on money - and the reasons WHY you want to reach your goals - might actually be holding you back from making anywhere near the amount that you want
• How to uncover the subconscious beliefs that might be preventing you from reaching your truest potential
• Why it's so important to believe that you ARE capable of reaching your dreams, so you do what's required and see the results

LINKS MENTIONED IN TODAY'S EPISODE
Follow Alejandra on Instagram @moneymindsetexpert
Listen to Alejandra's podcast, Dear Lack, Let's Break Up

LEARN MORE FROM MONICA LITTLE
Website: www.monicalittlecoaching.com
Instagram: @monicalittlecoaching
Watch the FREE Etsy training to get started today: How to Get Your Products Seen on Etsy!

Let me know if this sounds like a dream or what: being able to grow your business with less time on social media. Getting your products in front of your dream customers by your EXISTING customers talking about you and obsessing about your products. Having raving customer fans who essentially become your brand “spokesperson” because they love your brand THAT much.

Too good to be true? Not at all - and today’s special guest, Kerrie Fitzgerald, will be sharing with you how to create a cult-like following that takes your business from invisible to magnetic.

Kerrie Fitzgerald the founder of Kerrie Fitzgerald LLC- an ecommerce and product business consulting & educational agency, and host of top 100 marketing podcast- The 6 Figure Product Business Podcast. As a digital marketing expert, Kerrie helps e-commerce businesses create “wildly in demand” brands that their customers are obsessed with. Her unique framework stems in organic marketing that brings in consistent sales and traffic without focusing a dime on ads.

After starting her first high-end pet e-commerce business, The Dapper Dog Box in 2016, she grew the business to multi 6 figures of revenue in two years without funding, staff or support and successfully sold the business in 2019. During that time she was featured in Buzzfeed, Forbes and Mariah Carey’s Christmas guide. She is a proud boy & dog mom, hot sauce and coffee lover and is an east coast transplant living in Seattle.

BY THE TIME YOU FINISH LISTENING, YOU'LL​ LEARN:

• What's required of you to create obsessed, loyal customers who share about YOUR business with others and consistently come back to buy more!
• How to use your story and values that align with your business to emotionally connect with your audience and potential customers
• What it means to have magnetic appeal from your visuals, lifestyle photos, branding, packaging and more

LINKS MENTIONED IN TODAY'S EPISODE

Follow Kerrie on Instagram @kerrie.a.fitzgerald

Listen to Kerrie's podcast, the 6-figure Product Business Podcast

Learn more from Kerrie atwww.kerriefitzgerald.com

LEARN MORE FROM MONICA LITTLE

Website: www.monicalittlecoaching.com

Instagram: @monicalittlecoaching

Watch the FREE Etsy training to get started today: How to Get Your Products Seen on Etsy!

Have you ever wanted to simply ask a buyer, boutique owner, or shop owner WHAT they are looking for when they are shopping for products to add to their stores via a platform like Faire?

Wouldn't it just be so nice to get in their heads to KNOW what they are looking for, how to stand out, and how to get your products into their stores?

Today's special guest, Kristin Fisher, shares her experience of being a corporate retail buyer and how you can leverage what she has to share to grow your wholesale business on Faire.

Kristin Fisher is the Founder of the gifting brand, Bocu, a Retail Strategy Coach for Makers and Independent Retailers, and the host of the Product To Profit Podcast.

With a profitable six-figure business and over 15 years of experience as a corporate retail Buyer, she is a retail industry expert on a mission to help female entrepreneurs get inside the mindset of a buyer to scale their small retail business with big retail strategy.

BY THE TIME YOU FINISH LISTENING, YOU'LL​ LEARN:

• Why your brand identity matters when selling your products on Faire
• The difference between selling on Faire vs. reaching out to stores - and top tips for BOTH avenues
• How to create a targeted outreach to store owners to get seen by more buyers and get your products into their stores

LINKS MENTIONED IN TODAY'S EPISODE

Follow Kristin on Instagram @kristinfishercoaching

Listen to Kristin's podcast, the Product to Profit Podcast

Learn more from Kristin in her Faire Secrets Masterclass

LEARN MORE FROM MONICA LITTLE

Website: www.monicalittlecoaching.com

Instagram: @monicalittlecoaching

Watch the FREE Etsy training to get started today: How to Get Your Products Seen on Etsy!

In today's episode, we have special guest Sarah Jansel sharing the inside scoop on all things Shopify.

If you have your own website on Shopify, are currently on another platform but might be interested to learn more about the benefits of Shopify, or if you don't have your own website but are starting to think next steps for your business, you'll learn the benefits and steps to take to use Shopify to grow your business!

Sarah Jansel (nicknamed The Shopify Queen) is a speaker, podcaster, and CEO of Jansel & Co where she and her team build. brand, and grow awesome websites - on Shopify and Kajabi.

Sarah began her entrepreneur journey by launching a fashion boutique in 2018. She has 25 years experience working in business, operations and human resources. While working in corporate, Sarah held leadership roles for companies including TD, PwC, Scotiabank, and was the VP People * Operations at CARFAX Canada. Sarah holds diplomas in HR Management, Management Consulting, and her Masters of Business in Executive Management.

Sarah is also certified as a Prosci Change Management Professional and a Klaviyo, Shopify, Kajabi and Omnisend Partner.

BY THE TIME YOU FINISH LISTENING, YOU'LL​ LEARN:

• Why Shopify is the #1 e-commerce platform for small businesses out there
• The different type of functionality and capabilities that Shopify has that sets it apart from the rest
• 3 steps you need to take before building a Shopify store
• How to get started with Shopify and who you can turn to if you need support

LINKS MENTIONED IN TODAY'S EPISODE

Follow Sarah on Instagram @sarahjansel

Listen to Sarah's podcast, I Created That

Learn more from Sarah atwww.janselandco.com

LEARN MORE FROM MONICA LITTLE

Website: www.monicalittlecoaching.com

Instagram: @monicalittlecoaching

Watch the FREE Etsy training to get started today: How to Get Your Products Seen on Etsy!

With ALL of the different Etsy SEO advice being shared, how do you know WHAT to follow? Should you be focusing on long tail keywords, or popular search terms? Should you be used phrases with duplicate words, or keyword stuff with unique phrases and descriptive words? Should you use short titles, or long titles? How do you even FIND the words and phrases to begin with?!

If these are the questions going through your head, then today's episode with special guest Jenny Hall will cut through ALL of the noise and give you the exact strategies to follow. With over 39,000 orders on Etsy herself, it's time to learn from an expert so you can get the traction you desire.

Jenny Hall has been an Etsy seller for 12 years, has over 39,000 sales, is the host of the Handmade Sellers podcast and teaches etsy sellers how to grow their sales using simple SEO and marketing strategies.

BY THE TIME YOU FINISH LISTENING, YOU'LL​ LEARN:

• How to find keywords that matter, that are specific enough to be seen, but also descriptive of your products so the right people find them when they are searching
• What tools you can use (like EverBee and eRank) - and exactly HOW to use them - to strategically determine the keywords and phrases you should use for your Etsy listings to get seen
• The top Etsy SEO mistakes and how to avoid making them yourself!
• How often to change your SEO and what to do if it's not working out for you just yet

LINKS MENTIONED IN TODAY'S EPISODE

Follow Jenny on Instagram @jennyhallstrategist

Listen to Jenny's podcast, the Handmade Sellers Podcast

LEARN MORE FROM MONICA LITTLE

Website: www.monicalittlecoaching.com

Instagram: @monicalittlecoaching

Watch the FREE Etsy training to get started today: How to Get Your Products Seen on Etsy!

If you aren't sending out weekly or monthly emails within your small business, or if you ARE sending them out but aren't sure what to say for them to lead to actual results, then this episode is for you.

Special guest Jessica Totillo Coster shares with us her top email marketing strategies to help you create a relationship with your email subscribers so they are reminded of you and are ready to buy! Email marketing is one of the most important parts of a small business and something that you can start to implement today, especially after listening to this episode and hearing Jessica's top tips and tactics to get started.

Jessica is an eCommerce & Email Marketing Strategist for boutique owners & product-based businesses. She supports scrappy [female] entrepreneurs with actionable steps & strategies to grow the traffic, sales, and profit in their online stores.

After 20+ years in retail, owning her own multi 6-figure brick & mortar boutique, and 3 years as the ONLY employee of a 7-figure eCommerce store – now she’s sharing everything she learned the hard way so you don't have to. Jessica works 1:1 with eCommerce clients, hosts the eCommerce Badassery Podcast, and is the Founder of the Lounge, an educational membership for eCommerce Business owners.

BY THE TIME YOU FINISH LISTENING, YOU'LL​ LEARN:

• The top mistakes small business owners make with their email marketing - and how to avoid them
• The MUST-have automations every eCommerce business should have in place to maximize exposure, customer loyalty, sales and more
• What specific data to look at with your email campaigns to make smart decisions on how to adjust them for increased performance and results
• Top tips and tricks for coming up with email ideas on a monthly basis and what exactly to share in those emails

LINKS MENTIONED IN TODAY'S EPISODE

Follow Jessica on Instagram @ecommercebadassery

Grab your copy of Jessica's mystery freebie HERE!

LEARN MORE FROM MONICA LITTLE

Website: www.monicalittlecoaching.com

Instagram: @monicalittlecoaching

Order your small business daily planner & mindset journal: https://www.etsy.com/listing/1410735360