The Product Biz Podcast by Monica Little Coaching

For most small business owners, marketing and selling is something we KNOW we have to do... but we struggle with actually figuring out how to do it "right". And when you add in another layer of trying to understand marketing and selling on a platform like Etsy, we might not even know how to "do it" in the first place!

But in order for our products to get in front of more people and for them to WANT to buy our products, we have to understand how marketing and selling actually works... and then put it into practice. And if marketing and selling isn't your strongest skill, you're in luck!

In today's episode, I'll be sharing with you the top marketing tips with Etsy photos that lead to more views AND more sales so you feel confident that you have the right photos in place to APPEAR in the search results and CONFIRM the customers' expectations for the sale!

BY THE TIME YOU FINISH LISTENING, YOU'LL​ LEARN:

• How your photos on Etsy can be the differentiator to show up on the first page of search results
• Why Etsy photos are one of the most important marketing tactics to convert Etsy viewers into actual buyers
• The top types of photos to include in your Etsy listings - and why these photos lead to sales!

When you finish listening, I'd love to hear your biggest takeaway from today’s episode. Take a screenshot of the episode you're listening to, share it to your Instagram stories and tag me @monicalittlecoaching - or send me a DM!​

While you're there, make sure you follow me so you can see behind the scenes of how I grew my handmade organic skincare small business to multiple six-figures... and how you can grow and scale your business, too.

LEARN MORE FROM MONICA LITTLE

Website:www.MonicaLittleCoaching.com

Instagram: @monicalittlecoaching

My small business: ShopPlantBasedBeauty.com

LINKS MENTIONED IN TODAY'S EPISODE

Sign up for the FREE Etsy training I'm hosting, How to Get Your Products Seen on Etsy, by registering at MonicaLittleCoaching.com/EtsyWebinar

 One of the biggest struggles that small business owners have is finding the TIME to take steps towards growing their business to new levels.

Maybe you can relate and have thought to yourself "I don't have the time to post reels on social media this week", "I haven't had time to work on that project just yet, but hopefully I will next week", "How am I supposed to get anything else done with all of the inventory I have to make this week?"

The truth is, we all have the same 24 hours in a day... so what makes certain successful small business owners reach their goals faster than others? And why do most small business owners struggle to make any REAL progress, week after week after week?

In today's episode, I'll be sharing with you what separates the successful small business owner from the struggling small business owner and what allows them to create the time to show up for their business each and every day.

BY THE TIME YOU FINISH LISTENING, YOU'LL​ LEARN:

• The difference (and hard truth) between strategically growing & running a business vs having a hobby 
• Why procrastination is one of the biggest forms of self-sabotage that can prevent your progress - and what you can do about it
• How to make fast progress by focusing ONLY on THIS TRICK each day (listen to learn what this trick is!)

When you finish listening, I'd love to hear your biggest takeaway from today’s episode. Take a screenshot of the episode you're listening to, share it to your Instagram stories and tag me @monicalittlecoaching - or send me a DM!​

While you're there, make sure you follow me so you can see behind the scenes of how I grew my handmade organic skincare small business to multiple six-figures... and how you can grow and scale your business, too.

LEARN MORE FROM MONICA LITTLE

Website: www.monicalittlecoaching.com

Instagram: @monicalittlecoaching

My small business: www.shopplantbasedbeauty.com

LINKS MENTIONED IN TODAY'S EPISODE

Sign up for the FREE Etsy training I'm hosting, How to Get Your Products Seen on Etsy, by registering at www.monicaittlecoaching.com/etsywebinar

If you've been listening to The Product Biz Podcast for a while, you already know that taking risks is essential to the growth of your business and that risk-taking is something I will encourage you to do daily.

But what happens when you take a big risk, give it your all, go all-in... and it doesn't work out the way you expected? What if you put everything on the line... and you fail? What if you step WAY out of your comfort zone... and it doesn't work?

Dealing with failure is something that ALL small business owners deal with - but there's a RIGHT way to look at failure to make it easier to process so we don't take it personally, so we don't start to think that something is wrong with our products or with us.


BY THE TIME YOU FINISH LISTENING, YOU'LL​ LEARN:

• How to let go of failure so it doesn't affect how we show up in our business
• The truth behind the cliche saying that "everything happens for a reason"
• How to see taking risks, failure, wins, AND losses as the determination of your success

When you finish listening, I'd love to hear your biggest takeaway from today’s episode. Take a screenshot of the episode you're listening to, share it to your Instagram stories and tag me @monicalittlecoaching - or send me a DM!​

While you're there, follow me so you can see behind the scenes how I grew my handmade organic skincare small business to multiple six-figures... and how you can grow and scale your business, too.

LEARN MORE FROM MONICA LITTLE

Website: MonicaLittleCoaching.com

Instagram: @monicalittlecoaching

My small business: ShopPlantBasedBeauty.com

LINKS MENTIONED IN TODAY'S EPISODE

Sign up for the FREE Etsy training I'm hosting, How to Get Your Products Seen on Etsy, by registering at MonicaLittleCoaching.com/EtsyWebinar

When I first left my full-time job to focus on my small business with 100% of my time, I went through the biggest sales slump I have ever experienced. Most small business owners, like myself at that point in time, think that the more hours they spend on their business, the more sales they get…

But the truth is, sales slumps are going to happen. And it's not a matter of falling off the horse and getting back on - it's a matter of how QUICKLY you get back on the horse and what TOOLS you have in your pocket to help you do exactly that.

So if you're going through a sales slump, starting to question everything, feeling like you have fallen off track and just don't know what to do to get back on track - then this episode is for you.

BY THE TIME YOU FINISH LISTENING, YOU'LL​ LEARN:

• 3 unconventional ways to get out of a sales slump and get back into action
• How to change your mindset during a sales slump so you can grow from it and become a better business owner that accepts the challenge
• How to show the universe that you are READY for more sales by mastering each project you work on 

When you finish listening, I'd love to hear your biggest takeaway from today’s episode. Take a screenshot of the episode you're listening to, share it to your Instagram stories and tag me @monicalittlecoaching - or send me a DM!​

While you're there, make sure you follow me so you can see behind the scenes of how I grew my handmade organic skincare small business to multiple six-figures... and how you can grow and scale your business, too.

LEARN MORE FROM MONICA LITTLE

Website: Monicalittlecoaching.com

Instagram: @monicalittlecoaching

My small business: Shopplantbasedbeauty.com

LINKS MENTIONED IN TODAY'S EPISODE

Sign up for the FREE Etsy training I'm hosting, How to Get Your Products Seen on Etsy, by registering at www.monicaittlecoaching.com/etsywebinar

Most small business owners think that paying a few dollars on Etsy ads per day will help them get MORE sales on Etsy...

Maybe you’ve been going back and forth with your keywords, titles and tags on Etsy and no matter what you try, your sales STILL aren’t where you want them to be. Maybe it feels like you’ve tried everything you can think of, so you decide to pay a few dollars on Etsy ads to see if that will bring in any sales… And all you hear is crickets

The truth is, paying for ads on listings that AREN'T attracting orders in the first place, won't fix your sales problem!

BY THE TIME YOU FINISH LISTENING, YOU'LL​ LEARN:

• What ads are used for and WHEN they actually make sense in your business
• The 5 different phases of running a business so you can determine exactly where you are at in your business at this point in time
• What it means to be a small business owner and how we should view problems

When you finish listening, I'd love to hear your biggest takeaway from today’s episode. Take a screenshot of the episode you're listening to, share it to your Instagram stories and tag me @monicalittlecoaching - or send me a DM!​

While you're there, make sure you follow me so you can see behind the scenes of how I grew my handmade organic skincare small business to multiple six-figures... and how you can, too.

LEARN MORE FROM MONICA LITTLE
Website: www.monicalittlecoaching.com
Instagram: @monicalittlecoaching
My small business: www.shopplantbasedbeauty.com

LINKS MENTIONED IN TODAY'S EPISODE
Sign up for the FREE Etsy training I'm hosting, How to Get Your Products Seen on Etsy, by registering at www.monicaittlecoaching.com/etsywebinar
Episode 3 about inventory management: Are you a chronic creative?
Episode 4 about inventory management: Why coming out with new products is disruptive for small businesses

If you think that your success on Etsy isn't possible or likely because it's too saturated, because everyone is selling their items for SO much cheaper than you, or because you just can't get the titles, tags, and keywords right no matter how much you've tried...then this episode is for you!

Most small business owners are focusing on the wrong things with Etsy - which is why they haven't seen the results that they want. The top 3 things I'll be sharing with you that are holding back your success on Etsy are NOT what you think...

These unconventional tips will change the way you view and run your Etsy shop AND your business!

BY THE TIME YOU FINISH LISTENING, YOU’LL​ LEARN:

• How to build VELOCITY (momentum and power) in your business to get faster and easier results
• Why the beliefs and stories that we tell ourselves effect the results that we see with our Etsy shop and our business
• What taking "radical responsibility" for the success of your business really means - and why doing something NEW is a requirement

When you finish listening, I'd love to hear your biggest takeaway from today’s episode. Take a screenshot of the episode you're listening to, share it to your Instagram stories and tag me @monicalittlecoaching - or send me a DM!​

While you’re there, make sure you follow me so you can see behind the scenes of how I grew my handmade organic skincare small business to multiple six-figures... and how you can, too.

LEARN MORE FROM MONICA LITTLE
Website: www.monicalittlecoaching.com
Instagram: @monicalittlecoaching
My small business: www.shopplantbasedbeauty.com

LINKS MENTIONED IN TODAY'S EPISODE
Sign up for the FREE Etsy training I'm hosting, How to Get Your Products Seen on Etsy, by registering at www.monicalittlecoaching.com/etsywebinar

Did you know that 30% of small businesses don't make it past their second year? In my second year of Plant Based Beauty, I almost became a figure in that statistic when I was started to ask myself "when is it time to throw in the towel and go back to a full time corporate job?"

The truth is, most struggling small business owners aren't growing because they are focusing on making money fast…but instead of focusing on making money FAST, what we REALLY want is to make money CONSISTENTLY and with less effort over time.

And the ONLY way to do that is by building your business like a machine that brings in consistent sales for you that you can rely on.

BY THE TIME YOU FINISH LISTENING, YOU’LL​ LEARN:

• Why focusing on fast money leads to burnout, exhaustion and inconsistent sales
• How you can go from focusing on making money fast… to building a machine that makes money CONSISTENTLY and with less effort over time
• How Etsy can EASILY become one of the foundations of your machine to create consistent passive income

When you finish listening, I'd love to hear your biggest takeaway from today’s episode. Take a screenshot of the episode you're listening to, share it to your Instagram stories and tag me @monicalittlecoaching - or send me a DM!​

While you’re there, make sure you follow me so you can see behind the scenes of how I grew my handmade organic skincare small business to multiple six-figures... and how you can, too.

LEARN MORE FROM MONICA LITTLE
Instagram: @monicalittlecoaching
Coaching services: www.monicalittlecoaching.com
My small business: www.shopplantbasedbeauty.com

LINKS MENTIONED IN TODAY'S EPISODE
Sign up for the FREE one-time webinar event I'm hosting, How to Get Your Products Seen on Etsy on June 29th at 11:00am CDT, by registering at etsy.theproductbizpodcast.com
Learn more & join the Product Biz Academy waitlist at www.theproductbizpodcast.com

But most business owners make the mistake of focusing on the number of followers and think "if ONLY I could grow my audience and get in front of more people, then I could get more sales”.

Have you ever thought to yourself "if only I had a bigger audience, then I could reach more people and my business would finally be successful”? but then you end up waiting.. And waiting… before you decide to show up… and you end up waiting for ever.

The truth is, a small following does not mean small sales… Because it's not a matter of how many followers you have… it's a matter of knowing WHO they are and HOW to connect with them to create loyal customers that constantly buy from you.

BY THE TIME YOU FINISH LISTENING, YOU'LL​ LEARN:

• Why he number of followers you have does not impact your sales
• Why some small business owners use this as an excuse for inaction
• How to define, connect and speak to YOUR target audience

When you finish listening, I'd love to hear your biggest takeaway from today’s episode. Take a screenshot of the episode you're listening to, share it to your Instagram stories and tag me @monicalittlecoaching - or send me a DM!​

While you're there, make sure you follow me so you can see behind the scenes of how I grew my handmade organic skincare small business to multiple six-figures... and how you can, too.

LEARN MORE FROM MONICA LITTLE
Instagram: @monicalittlecoaching
Coaching services: www.monicalittlecoaching.com
My small business: www.shopplantbasedbeauty.com

LINKS MENTIONED IN TODAY'S EPISODE
Learn more & join the Product Biz Academy waitlist at www.theproductbizpodcast.com

Most business owners make the mistake of thinking that if they lower their prices, then more people will buy their products. They think that maybe their products MUST be overpriced because they aren't getting the sales they want… and the only way to fix it is to run a sale or to give a discount.

But... have you ever ran a sale that led to barely ANY new orders? Maybe you can relate and have had times where you practically gave your products away for FREE and people STILL weren't buying.

The truth is, it’s not a matter of how low your prices are… It’s a matter of attracting and connecting with the RIGHT audience that actually WANTS to buy.

BY THE TIME YOU FINISH LISTENING, YOU'LL​ LEARN:

• Why discounts and coupons don't work
• Why it's important to attract and CONNECT with the right audience
• How to go from forcing and pushing sales, to connecting and ALLOWING sales

When you finish listening, I'd love to hear your biggest takeaway from today’s episode. Take a screenshot of the episode you're listening to, share it to your Instagram stories and tag me @monicalittlecoaching - or send me a DM!​

While you're there, make sure you follow me so you can see behind the scenes of how I grew my handmade organic skincare small business to multiple six-figures... and how you can, too.

LEARN MORE FROM MONICA LITTLE
Instagram: @monicalittlecoaching
Coaching services: www.monicalittlecoaching.com
My small business: www.shopplantbasedbeauty.com

LINKS MENTIONED IN TODAY'S EPISODE
Learn more & join the Product Biz Academy waitlist at www.theproductbizpodcast.com

Have you ever worked an ENTIRE day but when you sat down to think about it, you end up asking yourself WHAT did I even do? Chances are, if you frequently feel like this, then your business probably ALSO isn't at the state that you want it to be in.

Most small biz owners work ALL day - without ever looking to see WHAT they are actually working on - and they end up ONLY focusing on busy work that does NOT lead to more sales.

That’s because most small business owners think "If I work all day, then I'll be successful". But that’s not the true - it's a matter of WHAT you work on, not HOW LONG you work.... Being “BUSY” isn't going to grow your business…but being intentional with WHAT you work on and where you spend your time, will.

BY THE TIME YOU FINISH LISTENING, YOU'LL​ LEARN:

• What your DREAM sales goal is and how to stay motivated towards reaching it
• The top 3 projects you should focus on - and the projects that you should AVOID - to reach progress
• How to free up your time to focus on money making projects instead of being stuck with busy work every day

When you finish listening, I'd love to hear your biggest takeaway from today’s episode. Take a screenshot of the episode you're listening to, share it to your Instagram stories and tag me @monicalittlecoaching - or send me a DM!​

While you're there, make sure you follow me so you can see behind the scenes of how I grew my handmade organic skincare small business to multiple six-figures... and how you can, too.

LEARN MORE FROM MONICA LITTLE
Instagram: @monicalittlecoaching
Coaching services: www.monicalittlecoaching.com
My small business: www.shopplantbasedbeauty.com

LINKS MENTIONED IN TODAY'S EPISODE
Episode 05: Why working harder is NOT the key to success
Learn more & join the Product Biz Academy waitlist at www.theproductbizpodcast.com