In the era of Google, Facebook, Uber and Amazon, enterprise users expect deeper interactions and usable interfaces with mobile apps. Suresh will take you through his experience of the mobile app launch from concept to mature state.

Should it be a single mobile app or multiple apps? Should you first launch on iOS or on Android? Should we release every 3 months, 2 month or every week? Should you market the mobile app separately? How do we get the user feedback? Should it be free or should you price it? Let's get to heart of these questions during planning, execution, release and post-release stages.

The most common question we get asked at Off the Grid markets is “What is your favorite food truck?” While seemingly easy enough to answer, the product team at Off the Grid wants to know more. Why are guests asking that question? How do guests choose what to eat at our markets? Which trucks should we book for next week? Although fairly simple questions, they are surprisingly tough to answer, especially as they relate to the nuances in personal food preference.

This talk conveys how good Product Managers focus on a few simple questions and go deep on the answers.

Blockchain has swept the tech space by storm and we are now seeing the first wave of products built using this technology. One of the biggest challenges with blockchain is taking very technical concepts, such as signing transactions, and making them intuitive and easy to use.

In this talk, Yev discussed the tools, design decisions, and best practices involved when creating a blockchain product.

Ever feel stuck or unable to decide what the team should work on next? Ever get steamrolled by an exec to take on their new favorite idea? You are not alone. As Product Managers we are constantly dealing with issues like this.

In this talk, Joshuah focuses on a lean product development strategy that helps reduce and in some cases eliminate some of these common issues. The process is called Evidence Driven Development. This process is similar to the scientific method, and helps us define and deliver the products and features of highest importance to the target audience.

If you're involved in tech in any way, you've likely heard of the concept of a "Growth Hacker" or just a "Growth" role in general. Over the last five years, this term has gotten wildly out of control. People want to be in Growth and companies want to hire Growth roles. However, from Willie's experience talking to many people who want to hop in the field as well as talking to numerous companies, he's found most of the people who talk about Growth actually have no idea what it is.

In this talk, Willie goes over clear definitions and why Growth is much more of a Product function than it is a Marketing one. On top of going over how Growth is fundamentally different from Marketing, it will also go over how Growth Product Management can be quite different from feature or traditional Product Management.

Many companies talk about personalization, but few have enough valuable data to make it actionable. In this talk, Brianne Kimmel presents a framework for collecting the right data at the right time and best practices on how to build personalized programs to keep users engaged over time.

She also discusses how you can learn more about your customers without overwhelming them and how to build scalable user engagement programs.

Jonathan Lai, former Product Manager at AMEX, talks about the mindset, tools, and tactics you should use but most people neglect.

For people who are trying to switch careers and become Product Managers, this talk is relevant because Jonathan shares counterintuitive strategies to help you stand out at MeetUp events. And for seasoned Product Managers, he talks through some advanced tactics on how to leverage your community to get to the next level in your career. Jonathan also shares some mistakes he's made along his journey as a Product Manager.

The panelists discuss the differences of a Product Manager role in small and large organisations across different types of companies. They talk about how different it is building a physical product versus a non-physical one. They also share their insight on what different product titles include in small versus large companies.

Moderator: Carlos González de Villaumbrosia is the CEO of Product School.

Panelists: Matt Bariletti, Lead Product Manager at Banjo.

Fred Radford, Product Manager at 8x8.

Chris Painter, Head of Product at Zippy Inc.

Security is the biggest challenge in IoT today.

In this talk, Daniel discusses the importance of security in the internet of things, and what product managers need to take into consideration when building IoT products. He talks about the fact that customers need to be able to trust a product they use and pay for, and this includes security.

Jenny Li, Product Manager at Mixpanel, shares her three key ideas in product management from her experience. Firstly, product managers are business owners, secondly, they manage their environment and lastly, they create opportunities. She discusses each point with real-life examples.