When we think "Product Manager," most people think of the products we use every day, Facebook, Twitter, Spotify, etc...

But we need to consider another large opportunity for new product managers: internal-facing products. Companies need these to keep operations going strong, and you could just be the next PM leading the way for innovation on the inside!

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• Find out more about Product School here
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AirBnB is the ultimate unicorn. As a digital marketplaces, AirBnB has fundamentally transformed the way in which we as consumers book vacations. This talk is a crash course on this new wave of products, and how it compares with a traditional managed inventory.

Jiaona Zhang, Product Manager at AirBnB discusses how AirBnB manages its quality of the marketplace to ensure its high standards are met while serving as many users as possible. She covers the building blocks that make up marketplaces, common dynamics that influence how behavior, the interplay of data and Design in shaping the UX, what value delivery means and lastly tracking and managing growth to liquidity and success.

Social Links:

• Find out more about Product School here
• Follow our Podcast on TikTok here
• Follow Product School on LinkedIn here

What does a Product Manager do, should I become one, and, if yes, how? In this talk Alison Go, a product manager at Facebook, discusses the intricacies of product management at companies, large and small, and across various industries. She walks you through the day-to-day of the role - both the triumphs and pitfalls of this dynamic and challenging job.

If PMing still sounds good to you, she gives you actionable tips to transition from any role to product management, everything from resume and interview tips to how to start building up product chops at your current company.

Social Links:

• Find out more about Product School here
• Follow our Podcast on TikTok here
• Follow Product School on LinkedIn here

This talk introduces people to how product managers harness data and machine learning to build products. During this talk Melody Ivory, Product Manager at Google, discusses her experiences as a Product Manager at Google Home and how she uses machine learning to inform her decisions.

Social Links:

• Find out more about Product School here
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• Follow Product School on LinkedIn here

What does a typical Data Science Project look like? Explore the current Business Analytics Landscape: Get past the Jargon into actual business cases.

Data Science is the newest hot trend in the world of business, but what does it really mean? In this talk Ania Wieczorek, co-founder of Bowery Analytics, discusses through a real use case what the project lifecycle looks like from a business perspective. She talks about the specific steps a typical data science project goes through, the outputs you will see and the jargon being used.

Social Links:

• Find out more about Product School here
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In this talk, Product School's founding Data for Manager's course instructor and curriculum designer offers an intro to this course, including how to collect, aggregate, and analyze data.

He discusses how to understand not only who your users are but how they behave and how to take action via tests, experimentation and notifications. He also talks about understanding the product ecosystem, how tools interact and how to position analytics from a product perspective across your company.

Social Links:

• Find out more about Product School here
• Follow our Podcast on TikTok here
• Follow Product School on LinkedIn here

Autopilot HQ's Josh Fechter discusses tactical techniques in gaining and retaining a strong user base. Understanding your users and how they discover and adopt your products is very important in building a product.

Social Links:

• Find out more about Product School here
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Distinguishing business critical events from user behavior is an important part of leveraging event tracking for product development. In this talk Matt Salefski, a Group Product Manager at Betterment, demoed funnels and discusses how and when to use SQL and Mixpanel for tracking events and behaviors.

Social Links:

• Find out more about Product School here
• Follow our Podcast on TikTok here
• Follow Product School on LinkedIn here

Distinguishing business critical events from user behavior is an important part of leveraging event tracking for product development. In this event Matt Salefski, a Group Product Manager at Betterment, demoed funnels and discussed how and when to use SQL and Mixpanel for tracking events and behaviors.

Kathleen Cohen, former Product Manager at Disney, discussed overall Experience Strategy as it relates to Product Development. Her discussion covers video game, web, mobile, interactives, AR/VR and the expectation of a PM in those roles from within.

With the convergence of medias and IoT, it’s only natural that a PM’s role is expected to have the 10,000 ft. view into integrated media products and their future lifecycle.

Social Links:

• Find out more about Product School here
• Follow our Podcast on TikTok here
• Follow Product School on LinkedIn here