When I got my real estate license, I thought I was just becoming an agent. What I didn’t realize was that I had just stepped into the role of CEO. And let me tell you,I had no idea how much I didn’t know.

In this episode, I’m sharing the foundational business basics I wish someone had told me when I started. From financial missteps to missed systems, I learned a lot the hard way and I don’t want that for you.

Whether you're brand new or already a few steps in, this episode will help you shift from simply selling homes to actually running a profitable, sustainable business.

Key Takeaways

• Passing your exam doesn’t just make you a real estate agent—it makes you a business owner, and that shift in mindset changes everything.
  

• There are a few simple but powerful systems that I wish I’d set up sooner—ones that would’ve saved me stress, time, and money.
  

• I’m breaking down the 5 business basics that every real estate agent should have in place from the beginning—and trust me, these are the things that separate the agents who burn out from the ones who build real businesses.
  

If you're tired of flying by the seat of your pants and ready to run your business with more intention, this episode is for you.

RESOURCES & LINKS

Ready to take the guesswork out of lead generation?  Download the FREE 60 Lead Gen Strategies Guide

👉 vanessafranzbarnes.mykajabi.com/leadgenfreebie

Join the Roadmap to $100K

If you're a motivated and ambitious real estate agent ready to hit six figures, check out my signature program.

👉 vanessafranzbarnes.mykajabi.com/roadmap

💬 Subscribe, Rate & Review If you loved today’s episode, take a second to subscribe and leave a 5-star review on Apple Podcasts. It helps more agents find the show—and I’d truly appreciate it!

Let’s connect on Instagram Come say hi and follow along for more tips and strategies 👉 @vanessafranzbarnes

It is time to shift your mindset. So, you can stop hesitating and start showing up as the confident real estate agent that you are! 

What You'll Learn:

• Why asking for the business feels hard

• Simple phrases and scripts to ask for the business with confidence

• The real cost of not asking

• What to say when you're worried about sounding too “salesy”

ACTION STEP:

Write out what you want to say. Practice it out loud, yes, even to your dog or cat - if needed! Then go use it this week.

The agents who grow their business? They don’t wait to be chosen. They show up and invite the client to take the next step.

RESOURCES & LINKS

Ready to take the guesswork out of lead generation?  Download the FREE 60 Lead Gen Strategies Guide

👉 vanessafranzbarnes.mykajabi.com/leadgenfreebie

Join the Roadmap to $100K

If you're a motivated and ambitious real estate agent ready to hit six figures, check out my signature program.

👉 vanessafranzbarnes.mykajabi.com/roadmap

💬 Subscribe, Rate & Review If you loved today’s episode, take a second to subscribe and leave a 5-star review on Apple Podcasts. It helps more agents find the show—and I’d truly appreciate it!
Let’s connect on Instagram Come say hi and follow along for more tips and strategies 👉 @vanessafranzbarnes

Hitting your first $100K in real estate isn’t just a goal—it’s the foundation of your business. But the journey? It’s not always pretty. It’s filled with mindset battles, mistakes, and moments where you question everything.

In this powerful behind-the-scenes episode, I’m sharing the three most important (and most painful) lessons I learned while building my first six-figure year—so you can avoid the same mistakes and fast-track your own success.

Whether you’re just getting started or stuck trying to scale, this episode will help you get clear, get focused, and believe it’s possible for you too.

• Why belief in yourself has to come before the income • The difference between being busy vs. doing the right things • The 5 lead gen fundamentals you should be prioritizing every single day • Why trying to do it alone slows your growth (and what to do instead) • How coaching and accountability changed my business forever

Ask yourself: What belief is holding me back from hitting my first $100K? Write it down—and then reframe it. You’ll be surprised how much shifts when your mindset does.

👇 RESOURCES & LINKS

Ready to take the guesswork out of lead generation?  Download the FREE 60 Lead Gen Strategies Guide

👉 vanessafranzbarnes.mykajabi.com/leadgenfreebie

Join the Roadmap to $100K

If you're a motivated and ambitious real estate agent ready to hit six figures, check out my signature program.

👉 vanessafranzbarnes.mykajabi.com/roadmap

💬 Subscribe, Rate & Review If you loved today’s episode, take a second to subscribe and leave a 5-star review on Apple Podcasts. It helps more agents find the show—and I’d truly appreciate it!

✨ What You’ll Learn:• Why belief in yourself has to come before the income

• The difference between being busy vs. doing the right things

• The 5 lead gen fundamentals you should be prioritizing every single day

• Why trying to do it alone slows your growth (and what to do instead)

• How coaching and accountability changed my business forever

🎯 ACTION STEP:
Ask yourself: What belief is holding me back from hitting my first $100K? Write it down—and then reframe it. You’ll be surprised how much shifts when your mindset does.
📲 Let’s connect on Instagram Come say hi and follow along for more tips and strategies 👉 @vanessafranzbarnes

Still not seeing results with your lead generation efforts? You’re not alone — and the truth is, picking your strategies is just the first step. Without a written plan, your lead generation will always feel like guesswork.

In this episode, I walk you through how to turn your 3 lead gen strategies into a clear, daily plan that actually builds momentum. You’ll learn how to break your goals into specific tasks, time block effectively, and finally build consistency — so you can stay focused and profitable.

What you’ll learn: • Why most agents fail after choosing their strategies • A step-by-step example using Sphere, Social Media, and Open Houses • How to break each strategy into daily tasks you can actually follow

ACTION STEP:Take your 3 strategies, set measurable goals, break them into daily tasks, estimate your time, and block them out in your calendar this week.

RESOURCES & LINKS

Ready to take the guesswork out of lead generation?  Download the FREE 60 Lead Gen Strategies Guide

👉 vanessafranzbarnes.mykajabi.com/leadgenfreebie

Join the Roadmap to $100K

If you're a motivated and ambitious real estate agent ready to hit six figures, check out my signature program.

👉 vanessafranzbarnes.mykajabi.com/roadmap

💬 Subscribe, Rate & Review If you loved today’s episode, take a second to subscribe and leave a 5-star review on Apple Podcasts. It helps more agents find the show—and I’d truly appreciate it!

Let’s connect on Instagram Come say hi and follow along for more tips and strategies 👉 @vanessafranzbarnes

Still wondering where your next client is coming from? You’re not alone. In this episode, we’re narrowing in on your three core lead generation strategies, the foundation for a consistent and profitable business.

You'll learn why lead generation is more than "talking to people," how to choose strategies that align with your strengths and goals, and why having exactly three strategies creates stability and momentum.

I’ll also walk you through why relying on just one strategy is risky, and why having too many leads to overwhelm and burnout.

If you want to create stability, flexibility, and consistent growth in your business, this episode will give you the next clear step.

• Lead generation = intentionally collecting contact information.
  

• Why three strategies are essential for long-term success.
  

• How to pick strategies that fit you (not just what’s trendy).
  

• Why lead generation must be a daily, non-negotiable habit.

👇 RESOURCES & LINKS

Ready to take the guesswork out of lead generation?  Download the FREE 60 Lead Gen Strategies Guide

👉 vanessafranzbarnes.mykajabi.com/leadgenfreebie

Join the Roadmap to $100K

If you're a motivated and ambitious real estate agent ready to hit six figures, check out my signature program.

👉 vanessafranzbarnes.mykajabi.com/roadmap

💬 Subscribe, Rate & Review If you loved today’s episode, take a second to subscribe and leave a 5-star review on Apple Podcasts. It helps more agents find the show—and I’d truly appreciate it!

📲 Let’s connect on Instagram Come say hi and follow along for more tips and strategies 👉 @vanessafranzbarnes

Key Takeaways:

• Lead generation = intentionally collecting contact information.

• Why three strategies are essential for long-term success.

• How to pick strategies that fit you (not just what’s trendy).

• Why lead generation must be a daily, non-negotiable habit.

👇 RESOURCES & LINKS

Ready to take the guesswork out of lead generation?  Download the FREE 60 Lead Gen Strategies Guide

👉 vanessafranzbarnes.mykajabi.com/leadgenfreebie

Join the Roadmap to $100K

If you're a motivated and ambitious real estate agent ready to hit six figures, check out my signature program.

👉 vanessafranzbarnes.mykajabi.com/roadmap

💬 Subscribe, Rate & Review If you loved today’s episode, take a second to subscribe and leave a 5-star review on Apple Podcasts. It helps more agents find the show—and I’d truly appreciate it!
📲 Let’s connect on Instagram Come say hi and follow along for more tips and strategies 👉 @vanessafranzbarnes

In this episode, I’m sharing how to choose lead generation strategies that actually feel natural and work for YOU. If you’ve been putting in the work but aren’t seeing the results you expected, it might be because your lead gen efforts aren’t aligned with who you are. I’ll walk you through a few powerful questions to help you uncover what might be missing and how you can start creating a lead gen strategy that feels good and is sustainable. Let’s dig into how you can start making those authentic connections that will help you build momentum in your business!

Key Takeaways:

1. Lead Gen is About Relationships: Lead generation isn’t about forced tactics or cold calls—it’s about building consistent, natural relationships.
   

2. Find What Works for You: There are so many ways to generate leads! You need to figure out which strategy fits your personality and strengths.
   

3. Ask Yourself These Questions:
   

• What energizes you? Are you more comfortable with one-on-one conversations or group settings?
  

• What activities do you already enjoy, and how can they be incorporated into your lead gen efforts?
  

• How can your past personal or professional experiences help you connect with potential clients?
  

4. Action Step: This week, take 15 minutes to journal through these questions. Get clear on where your strengths lie and how you can start aligning your lead gen strategy with what feels natural.
   

In the next episode, we’ll continue digging into lead generation, with more stories and strategies to help you get back on track and start making money! Don’t miss it!

👇 RESOURCES & LINKS

Ready to take the guesswork out of lead generation?  Download the FREE 60 Lead Gen Strategies Guide

👉 vanessafranzbarnes.mykajabi.com/leadgenfreebie

Join the Roadmap to $100K

If you're a motivated and ambitious real estate agent ready to hit six figures, check out my signature program.

👉 vanessafranzbarnes.mykajabi.com/roadmap

💬 Subscribe, Rate & Review If you loved today’s episode, take a second to subscribe and leave a 5-star review on Apple Podcasts. It helps more agents find the show—and I’d truly appreciate it!

📲 Let’s connect on Instagram Come say hi and follow along for more tips and strategies 👉 @vanessafranzbarnes

I’m so excited to kick off a brand-new season of The Profitable Real Estate Agent! This past year brought big changes, challenges, and a lot of growth—and every part of it gave me more clarity on what agents really need to build a profitable business.

Here’s what I know-working harder isn’t the answer. You need a big vision, belief in yourself, and a clear plan to back it up.

This season is for you if:

• You haven’t hit $100K yet and feel stuck guessing your way there
• You hit $100K but lost momentum or feel like you’re moving backward
• You’re overwhelmed, working non-stop, but not seeing results
• You’re tired of winging it and need real structure, strategy, and support
  

If any of that sounds like you—you're in the right place. I’m breaking it all down step-by-step this season to help you stop spinning your wheels and start making real money.

👇 RESOURCES & LINKS

Ready to take the guesswork out of lead generation?  Download the FREE 60 Lead Gen Strategies Guide

👉 vanessafranzbarnes.mykajabi.com/leadgenfreebie

Join the Roadmap to $100K

If you're a motivated and ambitious real estate agent ready to hit six figures, check out my signature program.

👉 vanessafranzbarnes.mykajabi.com/roadmap

💬 Subscribe, Rate & Review If you loved today’s episode, take a second to subscribe and leave a 5-star review on Apple Podcasts. It helps more agents find the show—and I’d truly appreciate it!

📲 Let’s connect on Instagram Come say hi and follow along for more tips and strategies 👉 @vanessafranzbarnes

In this episode, I wanted to take a moment to express my deepest gratitude for all of you who have tuned in over the last 28 episodes. Your messages about how this podcast has helped you take action and step outside your comfort zone mean the world to me!

This journey has been incredible for me as well. I discovered a new passion for writing, and you might be surprised to know I still write out every single word of these episodes!  It's been a powerful reminder that it's okay to start something new, even if you don't feel completely prepared.

With that in mind, I have some exciting announcements!

Season 1 comes to a close today, but fear not!  A  huge new project is in the works behind the scenes, and I can't wait to share it with you soon. Trust me, working on it feels like being a kid on Christmas Eve!

In the meantime, Season 2 is on the horizon, and it's all about making money! We'll be diving deep into how to make money as a real estate agent, and tackling the things that might be holding you back.

Want to get a head start? Catch up on any episodes you've missed – they'll be foundational for Season 2. You can also find me on Instagram for ongoing real estate business tips.

Speaking of dreams... This episode is also about YOU! Do you have a secret dream you've been holding onto? Fear holding you back?  Let me tell you, I've been there. But here's the thing: it's never too late. I want to encourage you to write down your dreams, share them with someone, and start making a plan.  It's all part of the journey!

Now is better than never!

If you are ready to elevate your life and level up your business, click on the link to join my 6 week coaching program. No topic is off limits. I will see you there! https://bit.ly/6weekswithvanessa

Want to learn more about me and my work? Follow me on IG at www.instagram.com/vanessafranzbarnes

Ever feel like you're constantly falling short? You're not alone! 

This episode tackles the ever-present feeling of inadequacy and equips you with tools to replace it with unstoppable confidence.

Here's what you'll learn:

Vanessa's Challenge:

Write down a win each day, and for bonus points, include the associated feeling!

Want more?

Check out the links below for my free lead generation guide and my 1-on-1 coaching program.

Download my 59 lead generation strategies here: https://bit.ly/59leadgenerationideas  

If you are ready to level up your business, click on the link to enroll in my 6 week coaching program. No topic is off limits. I will see you there! https://bit.ly/6weekswithvanessa

This episode is all about reigniting your excitement about your business again, and it all comes down to one thing: why.

Lately, I've been feeling swamped and disconnected, and it's been showing in my work. I haven't been posting on social media as much, and I even skipped a podcast last week. Not good!

So, I spent some time reflecting on why I was feeling this way. I realized that while I love my business and the financial security it brings, it doesn't exactly fill me with fire anymore. What truly gets me excited is this podcast, coaching my clients, and inspiring other entrepreneurs.

That's why, and it's what I want to focus on.

But here's the thing: we all have to do things in our businesses that we don't love. Maybe it's cold calling, or endless admin tasks. The key is to remember why you're doing them in the first place.

Having a clear "why" is powerful. It keeps you going when things get tough and helps you see the bigger picture. It even helps you approach those not-so-fun tasks with a different perspective. For example, I might not love cold calling, but I know it helps me expand my network and find dream homes for my clients, which is a big part of my why.

So how do you find your why? In this episode, I will show you how!

Remember, your why is unique to you. Don't compare it to others, and revisit it as you grow and change. Once you have a clear why, write it down somewhere you'll see it every day, like a sticky note on your desk.

If you are ready to elevate your life and level up your business, click on the link to join my 6 week coaching program. No topic is off limits. I will see you there! https://bit.ly/6weekswithvanessa  

If you're stuck on identifying your lead gen strategies, you can download my 59 lead generation strategies for FREE: https://bit.ly/59leadgenerationideas   

Want to learn more about me and my work? Follow me on IG at www.instagram.com/vanessafranzbarnes