In today’s episode, we have Jennifer Renaud discussing what it takes to initiate gathering consumer insights and the ways to use this data for better strategizing. Jennifer is responsible for driving the company's marketing strategy and recently ran its first B2C campaign, which used customer insights to target homeowners directly. She talks about how this research helped them understand their target market better and how it was instrumental in redefining the buyer journey.

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In today's episode, Naren Chawla discusses the concept of revenue intelligence and how it can help businesses improve their overall revenue cycle. He shares how revenue intelligence can help identify where revenue is leaking and the challenges and benefits of focusing on an organization's current customers to grow revenue. Listen as he explores some of the key metrics that should be tracked to optimize an organization's revenue process. Finally, he provides examples of how revenue intelligence can be used to improve an organization's process and impact its top line.

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In this episode of Sunny Side Up our guest is Megan Morreale. Megan discusses how contextual targeting capabilities have helped her work with clients in different regions and languages, and how trial error was necessary to perfect the localization process and how she learned about taking into account how global differences necessitate a different timeline for campaigns, as well as localization of content to make it culturally relevant.

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In this conversation, Colin Gerber, Revenue Operations and Strategy Leader at Socure discuss his career path, how he first got into sales operations, and his experiences working at different scales in startups and larger companies. Colin shares his insights on systematic reorganization, being mindful of the importance of clear communication across the organization, and setting the team up for success.

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In today’s episode, Benjamin Richardson shares his story on building a marketing organization within Stanley Black & Decker, which became a catalyst to the company’s success. Listen closely as he shares his insights on selecting the right metrics, tools, and technologies to effectively lead the organization.

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In this episode of Sunny Side Up, Kevin Knight, a seasoned marketing leader with deep experience in consumer and enterprise marketing, discusses the importance of a strong and empowered leadership team for a CMO to focus more on market and strategy than day-to-day marketing activities. Listen in as Kevin talks about how a CMO should have a bench across different areas of marketing and be able to make connections between different parts of the organization to prioritize and focus on customer needs.

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In this episode, Michael Jackson shares his insights on the art of marketing. Tune in to gather practical information as he offers advice for marketers on how to improve their workflows and identify opportunities earlier, which can help move projects forward more quickly and efficiently.

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Today’s episode features Shashank Salunkhe. Listen as he shares his wisdom on solving the B2B marketing challenges with ABM and MarTech with his years of experience. Shashank describes how the concept of ABM X.0 can be used to better understand the buying patterns and intent of customers. This information is valuable for sales teams when writing emails, giving demos, and negotiating deals.

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In this episode, Ray discusses Demandbase Data Labs, which specializes in data sets, and how they have built data sets that inform users when a contract is up for renewal and how customers can sell into businesses that manage fleets of vehicles. Fleet insight is a data set that allows customers to identify the size of businesses with fleets, the function of fleets within those businesses, and what technologies are being deployed. By understanding these details, customers can target potential business prospects or customers.

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In this episode, Paul Williams discusses the smart home industry in a lot of detail. He explains that a smart home is more than just a bunch of connected devices – it’s an experience that unlocks different possibilities for the consumer. For example, one possibility is that the home can be kept secure and monitored without anyone having to be there all the time. Paul also discusses product management and shares insights about how to identify candidates that would be a good fit for a position in this field.

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