Search Engine Optimization (SEO) and website optimisation are essential for businesses in today's digital world. SEO involves optimising your website's content to improve its visibility and ranking on search engine results pages. When done correctly, SEO can help your business attract more qualified traffic and potential customers.

Website optimisation, on the other hand, focuses on improving your website's speed, usability, and overall performance. A well-optimised website can enhance user experience and boost your search engine ranking.

Investing in SEO and website optimisation can provide numerous benefits to your business, such as increasing brand awareness, driving traffic to your website, and generating more revenue. In addition, you can reach a wider audience and build a stronger online reputation by improving your online presence.

In this episode of The Property Management Podcast, Digital Marketing Expert James Bealy shares some tips to make sure your website lands on the first page of search engines. So listen up!

“They say the best place to hide a dead body is page 2 of Google because nobody ever looks there.”

- James Bealey

In This Episode:

- A brief background about Digital Marketing Expert James Bealey and his company

- What a beginner needs to know about SEO 

- Why is it important to rank at the top of Google search results?

- Basic information about Google ads

- How important are customer reviews to your business?

- Key elements your website must have to capture leads

- James recommends his favorite resource for personal development

And more!!!

Resources:

- The PM Accelerate Membership - https://courses.thatpropertymum.com.au/accelerate

- MySiteAuditor SEO Audit Tool - https://mysiteauditor.com/

- Geotagging Photos Made Easy with GeoImgr - https://www.geoimgr.com/

- TinyJPG Image Compressor Tool - https://tinyjpg.com/

- Smush WordPress Plugin - https://wordpress.org/plugins/wp-smushit/

- Meditations by Marcus Aurelius - https://www.amazon.com/Meditations-Marcus-Aurelius/dp/1503280462

- Man's Search For Meaning by Viktor E. Frankl - https://www.amazon.com/Mans-Search-Meaning-Viktor-Frankl-ebook/dp/B014NW88S6/ref=tmm_kin_swatch_0?_encoding=UTF8&qid=&sr=

- Make Maintenance Your Superpower with Tapi - https://www.tapi.com.au/ (Mention That Property Mum and receive one month free on Tapi)

- The Tarsi Way - https://thetarsiway.com/

- PMVA - https://www.pmva.com.au/

- Inspection Express - https://ipropertyexpress.com/book-a-demo/#form

- Listen to the PM Collective Podcast by Ashleigh Goodchild - https://www.ashleighgoodchild.com.au/podcast

- Join Our Done for You Social Media Management Service - https://courses.thatpropertymum.com.au/doneforyousocials

- The Growth School - https://courses.thatpropertymum.com.au/TPM-BDMSchool

- The Digital Marketing School - https://courses.thatpropertymum.com.au/digitalschool

- Book a Strategy Call with Kylie

Connect with James Bealey:

- Website - https://www.digital-marketing-brisbane.com.au/

- Email - [email protected]  

Connect with Kylie:

- Instagram - https://www.instagram.com/thatpropertymum_

- Website - https://www.thatpropertymum.com.au/

- Facebook - https://web.facebook.com/thatpropertymum

- Facebook Group - https://web.facebook.com/groups/propertymanagementsupport

- Pinterest - https://www.pinterest.com/kyliewalker/

- LinkedIn - https://www.linkedin.com/in/kylie-walker-843491102/

- YouTube - https://www.youtube.com/channel/UCh_hr2vAm0-9lgPMeG4_irQ

If you want to convert viewers into customers, video marketing should be one of the strategies you must focus on in 2023. There’s a ton of research to support why creating video content is a powerful marketing strategy. However, not all people are confident about showing up in front of their cameras. But if you want to get ahead, you must overcome your fear and start creating video content. Not sure how to plan your content? Kylie and her guest have got your back!

In this episode of The Property Management Podcast, Kylie welcomes Jen Trevorrow (better known as JenT), founder of Be The Confident You and The Video Marketing Academy. Jen is an International Award-Winning Presentation Coach. Her passion developed through a crippling fear of public speaking. She had always been a lover of transformation, but it wasn’t until she faced her biggest fear of learning the art of public speaking that she found her core passion and mission.

Jen has taken over 20+ years of experience, countless hours, and thousands of clients to master the tools and techniques to teach simple ways of creating higher levels of connection through video.

If you want to know how to plan your content and exactly how to say it, Jen has the content strategy and the structure you should use to connect with others, grow your audience, and impact your community. So take a listen!

“Every time you get a question, that is the perfect topic for video.”

- Jen Trevorrow

In This Episode:

• Meet Jen Trevorrow, Founder of Be The Confident You and The Video Marketing Academy
• Why many people are afraid of public speaking and the strategies to overcome those fears
• Tips for planning out your video content plus Jen’s unique formula for structuring your content
• Two simple video structures that really work
• What you can expect from the 3-Day Video Confidence Challenge
• Jen’s recommended resource for personal development

And more!!!

Resources:

- The PM Accelerate Membership - https://courses.thatpropertymum.com.au/accelerate

Join the 3-Day Video Confidence Challenge - https://videoconfidence.com.au/

Make Maintenance Your Superpower with Tapi - https://www.tapi.com.au/ (Mention That Property Mum and receive one month free on Tapi)

- The Tarsi Way - https://thetarsiway.com/

- PMVA - https://www.pmva.com.au/

- Inspection Express - https://ipropertyexpress.com/book-a-demo/#form

- Listen to the PM Collective Podcast by Ashleigh Goodchild - https://www.ashleighgoodchild.com.au/podcast

- Join Our Done for You Social Media Management Service - https://courses.thatpropertymum.com.au/doneforyousocials

- The Growth School - https://courses.thatpropertymum.com.au/TPM-BDMSchool

- The Digital Marketing School - https://courses.thatpropertymum.com.au/digitalschool

- Book a Strategy Call with Kylie

Connect with Jen Trevorrow:

- Website - https://videoconfidence.com.au/

- Instagram - https://www.instagram.com/jent_videocoach/

- Facebook Group - https://web.facebook.com/groups/the.video.marketing.academy

Connect with Kylie:

- Instagram - https://www.instagram.com/thatpropertymum_

- Website - https://www.thatpropertymum.com.au/

- Facebook - https://web.facebook.com/thatpropertymum

- Facebook Group - https://web.facebook.com/groups/propertymanagementsupport

- Pinterest - https://www.pinterest.com/kyliewalker/

- LinkedIn - https://www.linkedin.com/in/kylie-walker-843491102/

- YouTube - https://www.youtube.com/channel/UCh_hr2vAm0-9lgPMeG4_irQ

We live in a world of continuous innovation, with tech companies developing smart devices and incredible tools that make you want to buy them all. But how do you know these tools are what you need and if the problems they fix are relevant to your business?

In this episode of The Property Management Podcast, Kylie chats with Courtney Hill, National Sales Manager at InspectRealEstate. This global software company specializes in tech solutions for the real estate industry. 

Tune in to discover the top tech trends you need in 2023 and learn how to use technology to build better relationships with your customers. 

“What I see as the real trend, especially for this year, is an understanding in our industry that technology is there to support you to build relationships with your customers.”

- Courtney Hill

In This Episode:

- Meet Courtney Hill, National Sales Manager at InspectRealEstate

- Top tech trends that we need to be aware of this year

- New product from InspectRealEstate that is revolutionizing the industry

- How does Trust Accounting work?

- The biggest problems in the property management industry right now 

- Recommended resources for personal development

And more!!!

Resources:

- Social Media Masterclass

- Property Management Playbook

- Those Real Estate Chicks Podcast by Hermione Gardiner & Courtney Hill

- Never Split the Difference: Negotiating As If Your Life Depended On It by Chris Voss

- Inspection Express

- The Tarsi Way

- PMVA

- Make Maintenance Your Superpower with Tapi (Mention That Property Mum and receive one month free on Tapi)

- Listen to the PM Collective Podcast by Ashleigh Goodchild

- That PM Planner

- Join Our Done for You Social Media Management Service

- The Growth School

- The Digital Marketing School

- Book a Strategy Call with Kylie

Connect with Courtney Hill:

- Website

- Instagram

- Email - [email protected]

Connect with Kylie:

- Instagram

- Website

- Facebook

- Facebook Group

- Pinterest

- LinkedIn

- YouTube

As we go through our busy lives raising our families and running our businesses, we tend to forget that our parents are aging. And while they don't always say it, our parents long to spend time with us. But how do you balance your time between your family, business, and parents? Like it or not, it takes a lot of work. Sometimes the stress is just too much to bear alone. But where can you go for support?

In today's episode, Kylie discusses a topic that not everyone gets to discuss. It's truly personal for her and something for which she has not found much support. Yet, the issue is so real for Kylie as she shares her struggle dealing with her ailing mother. 

Maybe you can share advice or encouragement if you are in the same situation. So how do you balance your time with everything demanding your attention and avoid the guilt when you unintentionally neglect something or someone? 

“That's probably the biggest challenge for me. I feel guilty. I feel guilty if I'm not there for my mother. I feel guilty if I'm not there with my children. And I feel guilty if I'm not running my businesses. I need to be running businesses because I still need to be paying bills and mortgages, and school fees. So it's a lot of guilt.”

- Kylie Walker

In This Episode:

- How do you balance the responsibilities of caring for your children and your aging parents?

- Is there any support group for children of aging parents?

- 3 things you must put in place to eliminate the burden of having to make difficult decisions should something unexpected happen

And more!!!

Resources:

- Join the PM Accelerate Membership

- Make Maintenance Your Superpower with Tapi (Mention That Property Mum and receive one month free on Tapi)

- Rental Heroes

- Inspection Express

- The Tarsi Way

- PMVA

- That PM Planner

- Join Our Done for You Social Media Management Service

- The Growth School

- The Digital Marketing School

- Book a Strategy Call with Kylie

Connect with Kylie:

- Instagram

- Website

- Facebook

- Facebook Group

- Pinterest

- LinkedIn

- YouTube

We all know that property management is challenging, and many property managers leave because of stress and burnout. However, things are changing for the better. We see many coaches, trainers, and business owners stepping up to share their collective knowledge and provide solutions to the biggest challenges in property management. 

One of the biggest struggles, primarily for experienced property managers, is the ability to embrace change, especially when it comes to automation, software, tech solutions, and even offshore support. So how can we encourage property managers and business owners to try these solutions?

In this episode of The Property Management Podcast, Kylie interviews Jess Whatman, owner of AgentSync, a company that offers offshoring, system implementation, and automation services to streamline your processes. Jess combined her passion for real estate, her love of helping others succeed, and her two decades of real estate operations and offshoring experience to bring AgentSync to life. 

If you're interested in reducing stress and burnout in your business, tune in to this episode and discover what tools are available to enable your team to focus on supporting customers instead of sitting behind the desk doing mundane tasks. 

“If I say something where it's not necessarily the best option to offshore, maybe there's automation available, we'll go down that path, where that's best for the agency.”

- Jess Whatman

In This Episode:

- Meet Jess Whatman, owner of AgentSync Real Estate Offshoring & Systems Specialist

- What gap in the property management business does offshoring solve, and does it help companies retain their staff?

- What's causing stress and burnout in most businesses?

- The top AI and tech solutions that businesses should consider

- What was the property management industry like 20 years ago?

- What makes AgentSync solutions unique?

- The reason Jess started AgentSync

- Jess recommends resources for personal development

And more!!!

Resources:

- Trello Project Management Tool

- PropertyMe Online PM Software

- Inspect Real Estate

- Create how-to guides with screenshots in seconds

- The 10X Rule (Audiobook) by Grant Cardone

- Make Maintenance Your Superpower with Tapi (Mention That Property Mum and receive one month free on Tapi)

- Rental Heroes

- Inspection Express

- The Tarsi Way

- PMVA

- That PM Planner

- Join Our Done for You Social Media Management Service

- The Growth School

- The Digital Marketing School

- Book a Strategy Call with Kylie

Connect with Jess Whatman:

- Website

- Instagram

Email - [email protected]

Connect with Kylie:

- Instagram

- Website

- Facebook

- Facebook Group

- Pinterest

- LinkedIn

- YouTube

Starting a property management business is extremely difficult, especially when you are trying to do it all on your own. Without proper support and training, you feel like you are just going around in circles, fixing one problem after another while hoping nothing else breaks. But guess what? The problems just keep coming! On top of that, you also have to manage your household. 

If you are overwhelmed and feel like you've got nowhere to turn for support, today's episode has the answer. It's the Property Management Membership called PM Accelerate. 

Inside PM Accelerate, Kylie shares everything that has worked inside her 7-figure business with you. It's a place where you can get all the property management and business support and training you need in one place. There's nothing else like it at the moment. So listen up!

It's time to simplify your Business & Marketing & Grow your Dream business without the Stress, Chaos & Overwhelm. Join the PM Accelerate Membership

“You can transform from a stressed out, unhealthy, and unhappy mess to a confident, healthy, mostly calm person in control of your life and fulfilling your purpose.”

- Kylie Walker

In This Episode:

- Kylie shares a personal experience that aggravated the anxiety of running a business while raising young children 

- The reason Kylie started a property management membership 

- What is PM Accelerate, and how can it help you?

And more!!!

Resources:

- Join the PM Accelerate Membership

- Make Maintenance Your Superpower with Tapi (Mention That Property Mum and receive one month free on Tapi)

- Rental Heroes

- The Tarsi Way

- PMVA

- That PM Planner

- Join Our Done for You Social Media Management Service

- The Growth School

- The Digital Marketing School

- Book a Strategy Call with Kylie

Connect with Kylie:

- Instagram

- Website

- Facebook

- Facebook Group

- Pinterest

- LinkedIn

- YouTube

By now, you're all familiar with how stressed everyone is in the property management industry. Burnout is real, and there's a consensus that property management is just too hard. Thus, we see a mass exodus of property managers. 

But what if there is support out there, right on your doorstep, that you haven't even used? What if there's available training for your team members, networking events, property management support for dealing with gray areas of the legislation and best practices, digital forms and templates, and even legal advice if you are ever in a situation where you are facing litigation? Well, there is this unicorn called your governing body. 

In this episode of The Property Management Podcast, Kylie chats with two senior members of the Real Estate Institute of Queensland (REIQ). Connie McKee is a Trainer and Assessor, while Kat Beavon serves as the General Counsel and Company Secretary at REIQ. These two women are amazing advocates of the housing sector. While they are based in Queensland, their advice benefits landlords, business owners, property managers, and anyone involved in property management anywhere in the world. 

It's time to simplify your Business & Marketing & Grow your Dream business without the Stress, Chaos & Overwhelm. Join the PM Accelerate Membership

“Let someone think it was their idea, and you've got a better chance of getting an outcome rather than thinking you're gonna dictate to people about what they should or shouldn't do.”

- Connie McKee

“I really wanna stress there's no dumb question. We would much rather you call us at the beginning of the transaction rather than calling us going, “Oh, I've done the wrong thing and now I need help getting out of it.” So please, call us as much as you can.”

- Kat Beavon

In This Episode:

- What solution does REIQ have to the hiring challenge in property management?

- How REIQ assists agencies that have property managers who do not know the ins and outs of the legislation

- What are the big issues REIQ members are facing right now, and what advice do Connie and Kat give to those in the same situation?

- What things should people be aware of concerning the changes in legislation?

- Connie and Kat's recommended resources for personal development

And more!!!

Resources:

- PM Accelerate Membership

- No Bullsh!t Leadership Podcast hosted by Martin Moore

- Make Maintenance Your Superpower with Tapi (Mention That Property Mum and receive one month free on Tapi)

- Rental Heroes

- The Tarsi Way

- PMVA

- That PM Planner

- Join Our Done for You Social Media Management Service

- The Growth School

- The Digital Marketing School

- Book a Strategy Call with Kylie

Connect with REIQ:

- Phone - 1-300-697-347

- Website

- REIQ Membership

- REIQ PM Job Ready Program

Connect with Kylie:

- Instagram

- Website

- Facebook

- Facebook Group

- Pinterest

- LinkedIn

- YouTube

The key to any business's success lies in effective marketing strategies. What's the point of having a great product if no one even knows you? Marketing involves exposing your business to people who have never heard of it before. Great marketing efforts throughout your business will positively impact your sales results. It will bring in more of the right people and help them understand your business and key differentiators, so your team won't have to go far and wide to close new management deals. Hence, you need to master the art and science of marketing. 

In this episode of The Property Management Podcast, you will learn four simple ways to achieve marketing mastery and know where to focus your marketing efforts in 2023. Remember, marketing is the foundation of your business success. It is the biggest growth factor in your property management business. Without the right marketing strategy, no one will even know you exist. And you can't let that happen, right?

Join the 3-Day PM Mastery Bootcamp 2023

“Customers don't want smokescreens. They want to see behind the scenes. They want to see that you are real and just like them. Importantly, they want to know how you'll be managing their investments and how you'll be doing things differently from other property managers.”

- Kylie Walker

In This Episode:

• The difference between prospecting and marketing 
• Where should you focus your marketing efforts?
• Four ways to achieve marketing mastery

And more!!!

Resources:

- Join the 3-Day PM Mastery Bootcamp 2023

- Free Resource: Working Out Your Ideal Client

- Make Maintenance Your Superpower with Tapi (Mention That Property Mum and receive one month free on Tapi)

- Rental Heroes

- Inspection Express

- The Tarsi Way

- PMVA

- That PM Planner

- Join Our Done for You Social Media Management Service

- The Growth School

- The Digital Marketing School

- Book a Strategy Call with Kylie

Connect with Kylie:

- Instagram

- Website

- Facebook

- Facebook Group

- Pinterest

- LinkedIn

- YouTube

Over the past couple of years, we have seen massive shifts in almost all industries. Businesses had to switch their growth strategies, change their marketing tactics, adopt more software and technology, and recruit in a whole new way. And if they didn't, they were part of the businesses that shut their doors. 

Property management business owners had to match the industry's rapid shifts, ditch their old-school marketing methods, and invest heavily in digital marketing strategies. As a result, many business owners, BDMs, and property managers feel frustrated and burnt out to the point of giving up. If you are in the same situation, what can you do? The simple answer is you have to pivot fast. Change is constant in any industry. Don't fight it. Embrace it.

If you're still standing and pushing through, you're part of the 1% that can make it through anything. Resilience is one of the keys to success in any business. Despite the massive shifts, those who persevere will triumph. Everything is moving and changing so quickly. But if you are willing to shift how you do things, you will experience positive results. After all, people will always buy, sell, and rent homes despite the economic climate. 

So what is and isn't working in property management currently? Kylie will discuss that in today's episode of The Property Management Podcast. So let's dive in!

You can also listen to Episode #23: The Digital Marketing Strategy that Turned My Property Management  Business Around

Join the 3-Day PM Mastery Bootcamp 2023

“I personally believe any business can survive in any conditions. You just need to know how to pivot–and quickly.”

- Kylie Walker

In This Episode:

- Powerful takeaways from the past couple of years

- What's working and what's not in Property Management and insights on how you can pivot and succeed in 2023

- Top Property Management software, processes, systems, and workflows that work wonders for your business

And more!!!

Resources:

- Join the 3-Day PM Mastery Bootcamp 2023

- Make Maintenance Your Superpower with Tapi (Mention That Property Mum and receive one month free on Tapi)

- Rental Heroes

- Inspection Express

- The Tarsi Way

- PMVA

- That PM Planner

- Join Our Done for You Social Media Management Service

- The Growth School

- The Digital Marketing School

- Book a Strategy Call with Kylie

Connect with Kylie:

- Instagram

- Website

- Facebook

- Facebook Group

- Pinterest

- LinkedIn

- YouTube

Property management is full of problems, and the irony here is that a property manager's job is to fix problems. Yet, it seems the solutions to the biggest issues in property management have taken longer than expected to resolve—until now. A PropTech company with a vision to automate transactions in real estate is ready to solve your top problems. 

In today's episode of The Property Management Podcast, Kylie interviews Ben Burton, CEO and Co-Founder of Rental Heroes, the #1 natural language and AI conversation automation platform for real estate. Discover how AI can help you navigate the complexities of running a property management business. 

Listen to another episode of The Property Management Podcast featuring Rental Heroes:

How to Use AI in Your Property Management Business with Leanne Sorby

“We need to support the industry in moving to a more digital world rather than disrupting it like others have tried to do.”

- Ben Burton

In This Episode:

- Meet Ben Burton, CEO and Co-Founder of Rental Heroes

- What was it like building a startup and developing a great product?

- How do you solve property management problems? 

- What other solutions can we expect from Rental Heroes?

- Why did it take so long before the property management industry devised solutions to its biggest problems?

- Ben recommends things you can do for personal development

And more!!!

Resources:

- Rental Heroes

- Inspection Express

- The Tarsi Way

- PMVA

- That PM Planner

- Join Our Done for You Social Media Management Service

- The Growth School

- The Digital Marketing School

- Book a Strategy Call with Kylie

Connect with Ben Burton:

- Phone - 0407-867-042

- Email - [email protected]

- Website

Connect with Kylie:

- Instagram

- Website

- Facebook

- Facebook Group

- Pinterest

- LinkedIn

- YouTube