If you’re a property manager trying to grow your business, attract more clients, or finally build that personal brand, social media can feel overwhelming. There’s pressure to show up, post consistently, and know what’s trending… all while running a busy portfolio or managing a team. And let’s be honest, putting yourself out there online can be downright terrifying.

But the truth is, social media has become one of the most powerful tools to grow a property management business. It builds trust, creates visibility, and helps you stand out in a crowded market.

In this episode of the Property Management Podcast, I’m introducing a new format with shorter, value-packed episodes focused on digital marketing, social media, and online strategies to help you grow your business. As a former TV sports journalist, mum of four, and co-owner of a $1 million real estate brand, I’m here to empower women in property management with the tools and confidence to show up online.

I’ll be sharing five key social media trends that are making a real impact right now, why short-form video is still king, how building a personal brand sets you apart, the shift from followers to real community, using AI to simplify content creation, and why storytelling is the future of sales.

“I know putting yourself out there can feel scary, but trust me, the rewards far outweigh the fear, and the sooner you start, the sooner you'll see results.”

- Kylie Walker

We explore:

• Transitioning from traditional careers to property management
• Empowering women in the property management industry
• Balancing career and family life in property management
• Introduction of a new podcast format with shorter episodes
• Focus on digital marketing and social media strategies
• Importance of short-form video content for business growth
• Significance of personal branding in attracting clients
• Building genuine communities over merely accumulating followers
• Utilising AI and automation in content creation and marketing
• The role of storytelling in effective sales and client engagement

Done for You Services

Done For You Services - https://dfys.com.au/

Find out about our Done For You Social Media Management - https://dfys.mykajabi.com/done-for-you-sm

Find out about our Done for You Lead Generation - https://dfys.mykajabi.com/done-for-you-lead-generation

Connect with Done For You Services: https://www.instagram.com/doneforyouservices_/

Kylie’s Resources

Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool

Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool

That Property Mum Courses: https://www.thatpropertymum.com.au/courses/

The PM Accelerate Membership: https://courses.thatpropertymum.com.au/accelerate

Book a Strategy Call with Kylie: https://calendly.com/kylie-tpm/coaching-call 

Kolmeo: https://kolmeo.com/

Sensor Global: https://sensorglobal.com/

HD&U Sales Bundle: https://www.hdandu.com.au/that-property-mum-sales-readiness-bundle-0

35 AI Prompts to help you Grow your Business on Social Media: https://courses.thatpropertymum.com.au/35-prompts-to-grow-your-property-management-business-on-social-media

Connect With Kylie:

Follow Kylie Walker on Instagram- https://www.instagram.com/thatpropertymum_/

Follow Kylie on Facebook - https://web.facebook.com/thatpropertymum

Connect with Kylie on LinkedIn - https://www.linkedin.com/in/kylie-wal...

Explore Kylie's Website - https://www.thatpropertymum.com.au/

Watch Kylie on YouTube - https://www.youtube.com/@thatpropertymum