The property market is always changing and as we head into 2025, buyers, investors, and real estate professionals are asking the same question, what’s next?

Staying ahead of market trends is crucial, buyers and investors are looking for experts who can provide real data and insights, not just opinions. If you want to stand out as a property manager, BDM, or business owner in the real estate space, knowing your local market inside and out is a non negotiable for your business.

Too often, property managers focus on customer service and delivery but forget that investors and buyers are looking for more than just good management - they want someone who understands the bigger picture. If you can show them you understandthe trends affecting their investments, buying and selling decisions, you’re already ahead of the competition.

If you’re serious about growing your role as a trusted expert in property management and real estate industry, start making market insights part of your knowledge and your conversations.  Market data isn’t just numbers, it’s the story of what’s happening in the real estate space. If you can tell that story in a way that helps your clients and potential clients  make informed decisions  this will set you apart and win you new clients and business and this is exactly what we go over in this episode!

"what your clients would really appreciate is certainty and having the information and the data to back up that narrative of what you see in the market" - Eliza Owen

We explore:

• How Australia’s property market performed in 2024 and what it means for 2025
• How  to use market data to position yourself as an expert in your industry and why it creates credibility 
• How you can speak confidently about trends like rental demand, vacancy rates, and pricing shifts, and how this can lead to building further trust with your client relationships
• What data actually matters and how to explain it in simple terms to your clients  effectively to help them make decisions
• Why understanding migration trends, rental demand, and property values can help you attract more clients
• The biggest mistakes property managers make when talking about the market and how to avoid them
• How you can leverage information like affordability, rental price shifts,  to help grow your business
• How tools like CoreLogic and RP Data provide valuable insights and how to use the data to your advantage with helping you to stay ahead of market trends and speak to clients

Kylie’s Resources

Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool

 Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool

 That Property Mum Courses: https://www.thatpropertymum.com.au/courses/

 The PM Accelerate Membership: https://courses.thatpropertymum.com.au/accelerate

 Book a Strategy Call with Kylie: https://calendly.com/kylie-tpm/coaching-call 

 Kolmeo: https://kolmeo.com/

 HD&U Sales Bundle:  https://www.hdandu.com.au/that-property-mum-sales-readiness-bundle-0

 Find out about our Done for You Lead Generation - https://calendly.com/kylie-tpm/done-for-you-leads-discovery-call

35 AI Prompts to help you Grow your Business on Social Media: https://courses.thatpropertymum.com.au/35-prompts-to-grow-your-property-management-business-on-social-media

Connect With Eliza Owen:

https://www.linkedin.com/in/eliza-owen-2554ab65/

https://www.corelogic.com.au/

CoreLogic Research News page – https://www.corelogic.com.au/news-research

CoreLogic mapping the market - https://www.corelogic.com.au/our-data/mapping-market

Connect With Kylie:

 Follow Kylie Walker on Instagram- https://www.instagram.com/thatpropertymum_/

Follow Kylie on Facebook - https://web.facebook.com/thatpropertymum

Connect with Kylie on LinkedIn - https://www.linkedin.com/in/kylie-wal...

Explore Kylie's Website - https://www.thatpropertymum.com.au/

Watch Kylie on YouTube - https://www.youtube.com/@thatpropertymum