The Property Management Podcast with That Property Mum

The market is more crowded than ever. But it’s not the loudest voices that win, it’s the most authentic. A brand built on real stories, genuine connection, and aligned values creates trust before the first conversation even happens.

This episode is a little uncomfortable but it’s also the truth that changed everything for me. No one’s choosing you because your brand looks like everyone else’s.

I used to work 60 hour weeks in my real estate business. I was answering emails late at night, fixing problems, dealing with staff turnover and wondering why I couldn’t seem to grow, no matter how hard I worked. Then one day, it hit me. It wasn’t my effort that was holding me back, it was that no one actually knew who I was.

My brand looked and sounded like every other agency. The same colours, the same language, the same “we care” messaging. And that meant no one could really connect with me. When I finally started building a personal brand that reflected me,  my story, my voice, my values, everything shifted.

In this episode, I’m sharing the mindset shifts, the lessons and the exact moments that helped me stop hiding behind my business and start standing out online.

“When you sound and look like everyone else, clients have no reason to choose you.” - Kylie Walker

We explore:

• The real reason clients aren’t choosing your business
• Why blending in is the fastest way to stay invisible
• How to build a personal brand that attracts, not chases, attention
• Why authenticity builds trust long before you meet a client
• The surprising link between focus and freedom
• How showing up as yourself changes everything in business

Join our new free Masterclass 🔥

The 5 Mistakes Keeping Your Real Estate Business Invisible Online (And How to Fix Them Fast) https://courses.thatpropertymum.com.au/5-mistakes-invisibleonline

Kylie’s Resources:

Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool

 Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool

 That Property Mum Courses: https://www.thatpropertymum.com.au/courses/

 The PM Accelerate Membership: https://courses.thatpropertymum.com.au/accelerate

 Book a Strategy Call with Kylie: https://calendly.com/kylie-tpm/coaching-call 

 Kolmeo: https://kolmeo.com/

 Find out about our Done for You Lead Generation - https://calendly.com/kylie-tpm/done-for-you-leads-discovery-call

35 AI Prompts to help you Grow your Business on Social Media: https://courses.thatpropertymum.com.au/35-prompts-to-grow-your-property-management-business-on-social-media

Connect With Kylie:

Follow Kylie Walker on Instagram- https://www.instagram.com/thatpropertymum_/

Follow Kylie on Facebook - https://web.facebook.com/thatpropertymum

Connect with Kylie on LinkedIn - https://www.linkedin.com/in/kylie-wal...

Explore Kylie's Website - https://www.thatpropertymum.com.au/

Watch Kylie on YouTube - https://www.youtube.com/@thatpropertymum

In this heartfelt episode of the Property Management Podcast, I opened up about some of the personal and professional struggles I’ve been facing lately. From experiencing work breakdowns to navigating unexpected health scares, it’s been a season that’s tested my resilience in ways I didn’t anticipate. Balancing the demands of running a business while still showing up for my family has felt overwhelming at times, and I wanted to share that honestly with my listeners–because I know I’m not the only one going through it.

I also talked about the different “seasons” we go through in business: the startup phase, the messy middle, and the season of abundance. Each one comes with its own challenges and rewards. Right now, I’m in that messy middle, where things don’t always go to plan, and growth often feels uncomfortable. But I reminded myself–and my audience–that these tough times are temporary. Just like any season, they eventually pass, and what we learn along the way shapes who we become as leaders and as individuals.

More than anything, I wanted this episode to encourage women in property management who may be facing their own storms. I shared some of the ways I’ve been prioritizing self-care, leaning on clear communication, and choosing perseverance even when it feels hard. Growth is rarely neat and tidy; it’s often messy, emotional, and unpredictable. But it’s also deeply worthwhile. By embracing the journey and giving ourselves grace, we create the space to thrive–not just survive–in both business and life.

"You don't have to carry it all alone. And most of all, remember you're not broken. You're building something." - Kylie Walker

We explore:

• Balancing career and family in the property management industry
• Overcoming personal and professional challenges
• The concept of "business seasons" (startup, messy middle, abundance)
• Emotional and physical struggles faced by business owners
• The importance of communication during tough times
• Recognizing that difficult periods are temporary
• The impact of health issues on personal and professional life
• The significance of support systems in business
• Encouragement to take action despite feeling overwhelmed
• The journey of growth and the challenges that accompany it

Connect with Done For You Services

Done For You Services - https://dfys.com.au/

Find out about our Done For You Social Media Management - https://dfys.mykajabi.com/done-for-you-sm

Find out about our Done for You Lead Generation - https://dfys.mykajabi.com/done-for-you-lead-generation

Connect with Done For You Services: https://www.instagram.com/doneforyouservices_/

Kylie’s Resources

Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool

Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool

That Property Mum Courses: https://www.thatpropertymum.com.au/courses/

The PM Accelerate Membership: https://courses.thatpropertymum.com.au/accelerate

Book a Strategy Call with Kylie: https://calendly.com/kylie-tpm/coaching-call 

Kolmeo: https://kolmeo.com/

Sensor Global: https://sensorglobal.com/

HD&U Sales Bundle: https://www.hdandu.com.au/that-property-mum-sales-readiness-bundle-0

35 AI Prompts to help you Grow your Business on Social Media: https://courses.thatpropertymum.com.au/35-prompts-to-grow-your-property-management-business-on-social-media

12-Month Client Communication Plan for Property Managers: https://courses.thatpropertymum.com.au/12-month-client-communication-plan-for-property-managers

Connect With Kylie:

Follow Kylie Walker on Instagram- https://www.instagram.com/thatpropertymum_/

Follow Kylie on Facebook - https://web.facebook.com/thatpropertymum

Connect with Kylie on LinkedIn - https://www.linkedin.com/in/kylie-wal...

Explore Kylie's Website - https://www.thatpropertymum.com.au/

Watch Kylie on YouTube - https://www.youtube.com/@thatpropertymum

Property management leadership has never been more demanding, but it’s also never been more rewarding. When leaders focus on clarity, communication, and care, they don’t just reduce turnover; they build teams who feel valued, trusted and motivated to grow.

In this episode I chat with Rachel Atkin who is a respected property management leader with more than 20 years’ experience in real estate. As the Property Management Operations Manager and Performance Coach for Harcourts Victoria, she focuses on business growth, team development, and practical support across the network.

Named one of Elite Agent’s Top 50 Industry Influencers, Rachel is also a RiSE Initiative Influencer, Mental Health First Aid Practitioner, and Inspirational Women Ambassador for Harcourts Victoria. She’s a regular speaker at events across Australia and New Zealand, known for her people-first approach to leadership, training, and growth in property management.

Rachel reminds us that effective leadership in real estate isn’t about knowing it all, it’s about understanding your people, showing up with empathy, and committing to your own development as much as theirs.

If you’ve ever felt like you’re failing your team, this episode will remind you that great leadership isn’t about perfection  it’s about connection.

“ I think people misunderstand that sometimes kindness and calmness in leadership means that you are soft. But actually it's a superpower.You know why? Because it's all about no shades of gray. There is transparency, there's clarity, there is kindness and a supporting factor of people behind that.” - Rachel Atkin

We cover:

• The importance of having real conversations with your team about how they like to work and what drives them
• Ways to attract and keep great people in your property management business
• Why clear development plans help your team grow and stay on track
• What servant leadership really means and how kindness can still be strong leadership
• Supporting your team’s wellbeing through things like the Harcourts Real Care app and mental health first aid
• Tips for managing recruitment and retention challenges in today’s property management market
• How to handle tricky client conversations with confidence and empathy
• Using feedback and surveys to build better relationships with both owners and renters.
• Finding and fixing small communication gaps before they turn into bigger problems
• The value of staying curious and always learning as a leader

Kylie’s Resources:

Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool

 Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool

 That Property Mum Courses: https://www.thatpropertymum.com.au/courses/

 The PM Accelerate Membership: https://courses.thatpropertymum.com.au/accelerate

 Book a Strategy Call with Kylie: https://calendly.com/kylie-tpm/coaching-call 

 Kolmeo: https://kolmeo.com/

 Sensor Global:  https://sensorinsure.com/ https://sensorglobal.com/

 HD&U Sales Bundle: https://www.hdandu.com.au/that-property-mum-sales-readiness-bundle-0

 Find out about our Done for You Lead Generation - https://calendly.com/kylie-tpm/done-for-you-leads-discovery-call

35 AI Prompts to help you Grow your Business on Social Media: https://courses.thatpropertymum.com.au/35-prompts-to-grow-your-property-management-business-on-social-media

Connect With Rachel Atkin

https://www.linkedin.com/in/rachel-atkin-0136ba172/

https://www.instagram.com/rachelatkin.harcourts/?hl=en

https://www.facebook.com/rachel.atkin.79

Connect With Kylie:

Follow Kylie Walker on Instagram- https://www.instagram.com/thatpropertymum_/

Follow Kylie on Facebook - https://web.facebook.com/thatpropertymum

Connect with Kylie on LinkedIn - https://www.linkedin.com/in/kylie-wal...

Explore Kylie's Website - https://www.thatpropertymum.com.au/

Watch Kylie on YouTube - https://www.youtube.com/@thatpropertymum

AI isn’t here to replace your voice–it’s here to help you amplify it. As someone juggling the day-to-day chaos of property management and running a business, I know how easy it is to let marketing slide to the bottom of your to-do list. That’s why I’m such a big fan of using tools like ChatGPT as a content creation assistant, not a copy-and-paste robot. When you combine the power of AI with your unique experiences and personal brand voice, that’s when the magic happens.

In this episode, I’m walking you through exactly how I use ChatGPT to brainstorm ideas, write captions, repurpose podcast episodes, and even whip up email newsletters without losing the Kylie-ness in my content. I also share some of my favourite prompt strategies, tips for avoiding robotic-sounding copy, and how to make sure your message still feels real and relatable. Whether you’re managing a team or building your personal brand, these tools can seriously lighten your load–without sacrificing your personality.

So if you’ve been curious (or maybe a little hesitant) about dipping your toe into the AI pool, this one’s for you. I want you to see AI not as a threat to your creativity, but as the support system that gives you more time to be creative. In this episode of the Property Management Podcast, I share practical strategies to help you embrace AI tools confidently and use them to elevate your content and connect more authentically with your audience.

"Start with a brand voice, speak to your audience, and add a real story just one of those tweaks makes a huge difference." - Kylie Walker

We explore:

• The role of AI, specifically ChatGPT, in property management marketing.
• Importance of crafting detailed prompts for AI to generate personalized content.
• Strategies for maintaining a unique brand voice in AI-generated content.
• The significance of storytelling and personal experiences in marketing.
• Building trust and connection with the audience through authentic content.
• Practical tips for using AI tools in content creation, such as brainstorming and drafting.
• Examples of how to incorporate brand tone and audience targeting in prompts.
• The balance between leveraging AI as a supportive tool and retaining personal creativity.
• Encouragement for property managers, especially women, to embrace technology in their marketing efforts.
• Resources and community support for further learning about AI in property management.

Connect with Done For You Services

Done For You Services - https://dfys.com.au/

Find out about our Done For You Social Media Management - https://dfys.mykajabi.com/done-for-you-sm

Find out about our Done for You Lead Generation - https://dfys.mykajabi.com/done-for-you-lead-generation

Connect with Done For You Services: https://www.instagram.com/doneforyouservices_/

Kylie’s Resources

Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool

Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool

That Property Mum Courses: https://www.thatpropertymum.com.au/courses/

The PM Accelerate Membership: https://courses.thatpropertymum.com.au/accelerate

Book a Strategy Call with Kylie: https://calendly.com/kylie-tpm/coaching-call 

Kolmeo: https://kolmeo.com/

Sensor Global: https://sensorglobal.com/

HD&U Sales Bundle: https://www.hdandu.com.au/that-property-mum-sales-readiness-bundle-0

35 AI Prompts to help you Grow your Business on Social Media: https://courses.thatpropertymum.com.au/35-prompts-to-grow-your-property-management-business-on-social-media

12-Month Client Communication Plan for Property Managers: https://courses.thatpropertymum.com.au/12-month-client-communication-plan-for-property-managers

Connect With Kylie:

Follow Kylie Walker on Instagram- https://www.instagram.com/thatpropertymum_/

Follow Kylie on Facebook - https://web.facebook.com/thatpropertymum

Connect with Kylie on LinkedIn - https://www.linkedin.com/in/kylie-wal...

Explore Kylie's Website - https://www.thatpropertymum.com.au/

Watch Kylie on YouTube - https://www.youtube.com/@thatpropertymum

As we head into the final quarter of the year, it’s the perfect time to reflect on what really drives growth in property management. And one of the most powerful, yet often overlooked, tools is data.

Data isn’t just numbers on a screen, it tells you where to focus your time, which owners or suburbs are ripe for growth, and what matters most to your landlords and investors. The challenge is that many property managers only scratch the surface of the tools they already have.

That’s why we’re revisiting one of our most downloaded episodes, and is clearly a topic that so many of you found valuable. It’s all about using data strategically to grow your rent roll and strengthen client relationships.

In this episode, I sit down with Kasey McDonald, Queensland State Manager at CoreLogic, who brings 27 years of experience across every corner of real estate. Kasey shares how property managers can  start using RP Data reports  and even their own CRM to uncover new opportunities for growth.

If you’re serious about finishing Q4 strong, this episode is your reminder that data should be at the centre of your property management growth strategy.

We cover:

• Why property managers often overlook data and why that’s a missed opportunity
• How tenure reports, withdrawn listings, and suburb insights can fuel rent roll growth
• Practical ways to collaborate with sales teams and leverage CRM data
• How to use investment property reports to build trust and deliver valuable landlord conversations
• Why integrating RP Data with your CRM keeps your information accurate and actionable
• How tools like RP Proposals and heat mapping help tailor your pitch to landlords

Kylie’s Resources:

Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool

 Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool

 That Property Mum Courses: https://www.thatpropertymum.com.au/courses/

 The PM Accelerate Membership: https://courses.thatpropertymum.com.au/accelerate

 Book a Strategy Call with Kylie: https://calendly.com/kylie-tpm/coaching-call 

 Kolmeo: https://kolmeo.com/

 Sensor Global:  https://sensorinsure.com/ https://sensorglobal.com/

 HD&U Sales Bundle: https://www.hdandu.com.au/that-property-mum-sales-readiness-bundle-0

 Find out about our Done for You Lead Generation - https://calendly.com/kylie-tpm/done-for-you-leads-discovery-call

35 AI Prompts to help you Grow your Business on Social Media: https://courses.thatpropertymum.com.au/35-prompts-to-grow-your-property-management-business-on-social-media

Previous episode 148: https://podcasts.apple.com/au/podcast/how-to-use-data-to-grow-your-rent-roll-with-kasey-mcdonald/id1614099639?i=1000684776740

Connect With Kasey McDonald

https://www.linkedin.com/in/kasey-mcdonald-857a3337/?originalSubdomain=au

[email protected]

https://www.corelogic.com.au/

https://www.facebook.com/corelogicaustralia/

https://www.instagram.com/corelogicau/?hl=en

Connect With Kylie:

Follow Kylie Walker on Instagram- https://www.instagram.com/thatpropertymum_/

Follow Kylie on Facebook - https://web.facebook.com/thatpropertymum

Connect with Kylie on LinkedIn - https://www.linkedin.com/in/kylie-wal...

Explore Kylie's Website - https://www.thatpropertymum.com.au/

Watch Kylie on YouTube - https://www.youtube.com/@thatpropertymum

Ready to finish the year with intention instead of exhaustion? The last 90 days of the year can often feel like a mad dash to the finish line—but what if you flipped the script and used this time to get ahead, instead of just getting by? I’m introducing a game-changing approach designed specifically for women in property management who are craving structure, motivation, and results in Q4.

With a clear month-by-month plan, the “Not Christmas Yet 90 Day Challenge” helps you shift focus: October is all about boosting visibility and owning your social media game, November is for nurturing your leads and filling that sales pipeline, and December is dedicated to community, connection, and wrapping up the year with purpose—not panic. It’s about working smarter, creating momentum, and setting yourself up for a powerful new year without burning out.

You’ll get practical tips, real-talk encouragement, and even a free downloadable planner to map it all out. Think of this as your end-of-year reset button—because you don’t need more hustle, just a better plan. In this episode of the Property Management Podcast, I share how to make the most of the year’s final quarter with focus, fun, and strategy.

"I know you've seen the decorations, the marketing emails, and probably your kids are already counting down the weeks, but in business, it's time to get in the weeds, not check out." - Kylie Walker

We explore:

• Strategies for women in the property management industry to balance career and family.
• Importance of staying focused and productive during the last 90 days of the year.
• Introduction of the "Not Christmas Yet 90 Day Challenge."
• Monthly focus areas for the final quarter: October, November, and December.
• October's focus on visibility and social media engagement.
• November's emphasis on lead generation and filling the sales pipeline.
• Techniques for reconnecting with past contacts and potential clients.
• December's focus on community building and relationship development.
• Importance of client retention and loyalty over sales during the holiday season.
• Tools and resources to help plan and track goals for the 90-day challenge.

Connect with Done For You Services

Done For You Services - https://dfys.com.au/

Find out about our Done For You Social Media Management - https://dfys.mykajabi.com/done-for-you-sm

Find out about our Done for You Lead Generation - https://dfys.mykajabi.com/done-for-you-lead-generation

Connect with Done For You Services: https://www.instagram.com/doneforyouservices_/

Kylie’s Resources

Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool

Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool

That Property Mum Courses: https://www.thatpropertymum.com.au/courses/

The PM Accelerate Membership: https://courses.thatpropertymum.com.au/accelerate

Book a Strategy Call with Kylie: https://calendly.com/kylie-tpm/coaching-call 

Kolmeo: https://kolmeo.com/

Sensor Global: https://sensorglobal.com/

HD&U Sales Bundle: https://www.hdandu.com.au/that-property-mum-sales-readiness-bundle-0

35 AI Prompts to help you Grow your Business on Social Media: https://courses.thatpropertymum.com.au/35-prompts-to-grow-your-property-management-business-on-social-media

12-Month Client Communication Plan for Property Managers: https://courses.thatpropertymum.com.au/12-month-client-communication-plan-for-property-managers

Connect With Kylie:

Follow Kylie Walker on Instagram- https://www.instagram.com/thatpropertymum_/

Follow Kylie on Facebook - https://web.facebook.com/thatpropertymum

Connect with Kylie on LinkedIn - https://www.linkedin.com/in/kylie-wal...

Explore Kylie's Website - https://www.thatpropertymum.com.au/

Watch Kylie on YouTube - https://www.youtube.com/@thatpropertymum

When I first started in property management, things felt very different to how they do today. You didn’t really connect with the agency down the road, and you certainly didn’t sit down with other property managers for a coffee and a chat. Everyone was guarding their rent rolls, and it was more about competing than sharing.

The problem is, working that way can feel pretty lonely. Property management is already a tough job, and without a support network it’s easy to burn out or feel like you’re the only one facing certain challenges.

Thankfully, we’re starting to see a real shift. More and more property managers are opening up, collaborating, and building communities that make the work lighter, smarter and far more enjoyable.

In this episode I chat with Corinne Forsyth, Head of Property Management at Ray White Beenleigh and Redland Bay, who has been right at the centre of this change. Starting out on the front desk at just 16, she’s worked her way through just about every role in the industry. Now she leads a team of 10 and plays an active part in creating spaces for property managers to connect from local “Coffees and Conversations” meetups to a brand new industry book club.

  “  You can get further in life by working with people rather than constantly being pitted against each other, because that's a pretty miserable way to have a career.” - Corrine Forsyth

We cover:

• Why collaboration over competition in property management is helping to lift industry standards and reduce burnout
• How to host a Coffees and Conversations event that brings property managers together and builds a supportive local network
• The retention benefits of encouraging your property management team to network, learn and grow outside the office
• How Corinne’s experience in sales and overcoming burnout shaped her confidence and leadership in property management
• Why consistent property management training and external voices can improve your team’s performance and client service
• How the PM Book Club is creating a new space for property managers to connect, share ideas and focus on self development.
• Practical BDM strategies that free up time, improve data collection and drive sustainable rent roll growth
• Why business owners need to see property management as the true asset of their agency and how this mindset shift can increase long term value.

Kylie’s Resources:

Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool

 Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool

 That Property Mum Courses: https://www.thatpropertymum.com.au/courses/

 The PM Accelerate Membership: https://courses.thatpropertymum.com.au/accelerate

 Book a Strategy Call with Kylie: https://calendly.com/kylie-tpm/coaching-call 

 Kolmeo: https://kolmeo.com/

 Sensor Global:  https://sensorinsure.com/ https://sensorglobal.com/

 HD&U Sales Bundle: https://www.hdandu.com.au/that-property-mum-sales-readiness-bundle-0

 Find out about our Done for You Lead Generation - https://calendly.com/kylie-tpm/done-for-you-leads-discovery-call

35 AI Prompts to help you Grow your Business on Social Media: https://courses.thatpropertymum.com.au/35-prompts-to-grow-your-property-management-business-on-social-media

Join the PM Book Club What's App Group: https://chat.whatsapp.com/LE0BQOCnKH9LLqMhkWpcf1?mode=ems_copy_t

Connect With  Corrine Forsyth

[email protected]

https://www.instagram.com/corrineforsyth_realestate/

https://www.linkedin.com/in/corrine-forsyth-bb95b1b9/

Connect With Kylie:

Follow Kylie Walker on Instagram- https://www.instagram.com/thatpropertymum_/

Follow Kylie on Facebook - https://web.facebook.com/thatpropertymum

Connect with Kylie on LinkedIn - https://www.linkedin.com/in/kylie-wal...

Explore Kylie's Website - https://www.thatpropertymum.com.au/

Watch Kylie on YouTube - https://www.youtube.com/@thatpropertymum

Marketing doesn’t have to feel overwhelming or like you’re constantly chasing the next big thing. What I’ve learned–and what I often share with my coaching clients–is that business growth is cyclical, not always linear. Some months are booming, others are quieter, and that’s completely normal. What truly moves the needle is showing up consistently, with intentional marketing that speaks to the right people in the right way.

I’ve found that combining online and offline strategies creates the most impact. That might look like showing up on social media, running a few targeted ads, sending newsletters, and then backing that up with community involvement, networking, or even a good old-fashioned phone call. It’s not about doing everything, but about doing a few key things really well–and doing them consistently.

In this episode of The Property Management Podcast, I’m sharing practical, actionable strategies that will help you simplify your marketing and focus on what actually works. I talk about building visibility, boosting client retention, and creating sustainable success through multi-channel efforts–without the burnout or overwhelm.

"Growth doesn’t always look like a straight line up–it’s a roller coaster. Some seasons are for planting, others for harvesting." - Kylie Walker

We explore:

• Effective marketing strategies in the property management industry
• Holistic approach to marketing combining online and offline efforts
• Understanding business growth as a non-linear process
• Importance of visibility, client retention, and stability in business
• Key online marketing tools: social media, paid ads, and video content
• Building trust and familiarity through consistent and valuable content
• Offline marketing strategies: networking, attending events, and community involvement
• The significance of data gathering and cold calling for client conversion
• The long-term nature of business growth and the importance of consistency
• Evaluating and balancing marketing efforts across different channels

Connect with Done For You Services

Done For You Services - https://dfys.com.au/

Find out about our Done For You Social Media Management - https://dfys.mykajabi.com/done-for-you-sm

Find out about our Done for You Lead Generation - https://dfys.mykajabi.com/done-for-you-lead-generation

Connect with Done For You Services: https://www.instagram.com/doneforyouservices_/

Kylie’s Resources

Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool

Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool

That Property Mum Courses: https://www.thatpropertymum.com.au/courses/

The PM Accelerate Membership: https://courses.thatpropertymum.com.au/accelerate

Book a Strategy Call with Kylie: https://calendly.com/kylie-tpm/coaching-call 

Kolmeo: https://kolmeo.com/

Sensor Global: https://sensorglobal.com/

HD&U Sales Bundle: https://www.hdandu.com.au/that-property-mum-sales-readiness-bundle-0

35 AI Prompts to help you Grow your Business on Social Media: https://courses.thatpropertymum.com.au/35-prompts-to-grow-your-property-management-business-on-social-media

12-Month Client Communication Plan for Property Managers: https://courses.thatpropertymum.com.au/12-month-client-communication-plan-for-property-managers

Connect With Kylie:

Follow Kylie Walker on Instagram- https://www.instagram.com/thatpropertymum_/

Follow Kylie on Facebook - https://web.facebook.com/thatpropertymum

Connect with Kylie on LinkedIn - https://www.linkedin.com/in/kylie-wal...

Explore Kylie's Website - https://www.thatpropertymum.com.au/

Watch Kylie on YouTube - https://www.youtube.com/@thatpropertymum

If you’ve ever reached a point in your career where everything looked good on the outside but felt completely misaligned on the inside, you’re not alone. For many high performers, there comes a moment when the work no longer feeds your values, and the question becomes: do I keep climbing this ladder, or do I start again somewhere new?

In this episode I chat with Claire, CEO of Hands Across The Water, about what it takes to step away from a corporate career you love in order to follow a deeper calling. From leading national events at REA to rebuilding homes in Thai villages, Claire’s journey is one of courage, resilience and redefining what success truly means.

She shares openly about the moment she realised her work no longer aligned with her values, the IVF journey that tested her personally, and how she and founder Pete pivoted an entire organisation when COVID wiped out 80% of their fundraising overnight. Today, she leads a sustainable model that combines charity with social enterprise, creating bright futures for more than 170 children in Thailand.

  “  The relationships you'll build on this ride will become, lifelong friends. The connections you make, the conversations you have and what that then creates is just this experience that as someone looking to sign up for the ride, you go, actually, I get so much out of this because of The relationships and  the connections.”  - Claire Baines

We cover:

• The turning point when Claire realised her corporate career no longer aligned with her values
• How she transitioned from running national events at REA to becoming CEO of Hands Across The Water charity in Thailand
• The silent grief of IVF and infertility, and the mindset shifts that helped her continue leading with resilience and purpose
• What happened when COVID cancelled charity bike rides and wiped out 80% of fundraising overnight
• How Hands Across The Water built a sustainable not-for-profit model by combining charity with social enterprise in Thailand and Australia
• Why the Hospitality Training Centre and Agricultural Learning Centre in Thailand are giving children real employment pathways for the future
• The power of experiential fundraising and why doing a charity bike ride in Thailand builds community, resilience and lifelong connection

Kylie’s Resources:

Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool

 Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool

 That Property Mum Courses: https://www.thatpropertymum.com.au/courses/

 The PM Accelerate Membership: https://courses.thatpropertymum.com.au/accelerate

 Book a Strategy Call with Kylie: https://calendly.com/kylie-tpm/coaching-call 

 Kolmeo: https://kolmeo.com/

 Sensor Global:  https://sensorinsure.com/ https://sensorglobal.com/

 HD&U Sales Bundle: https://www.hdandu.com.au/that-property-mum-sales-readiness-bundle-0

 Find out about our Done for You Lead Generation - https://calendly.com/kylie-tpm/done-for-you-leads-discovery-call

35 AI Prompts to help you Grow your Business on Social Media: https://courses.thatpropertymum.com.au/35-prompts-to-grow-your-property-management-business-on-social-media

Connect With  Claire Baines

handsgroup.org.au

facebook.com/thehandsgroup

@handsacrossthewater_anz

Connect With Kylie:

Follow Kylie Walker on Instagram- https://www.instagram.com/thatpropertymum_/

Follow Kylie on Facebook - https://web.facebook.com/thatpropertymum

Connect with Kylie on LinkedIn - https://www.linkedin.com/in/kylie-wal...

Explore Kylie's Website - https://www.thatpropertymum.com.au/

Watch Kylie on YouTube - https://www.youtube.com/@thatpropertymum

After 15 years in the real estate game, I’ve officially closed a massive chapter—selling off the last of my rent roll. It’s been a bittersweet moment, filled with reflection and gratitude. This milestone sparked some big conversations, and in true “That Property Mum” style, I knew it was the perfect time to talk about something many of us shy away from—digital marketing funnels. Yep, the not-so-sexy but oh-so-necessary tool that can actually help you create more freedom in your business, more consistency in your leads, and ultimately, more growth with less hustle.

In this episode, I break down the digital marketing funnel using a fun and relatable analogy—dating! Because let’s face it, attracting new clients is a lot like dating. First, you need to grab their attention (hello, first impressions!), then nurture the relationship with trust-building content, and finally, make the move to convert them into loyal clients. Each stage of the funnel serves a purpose, and when done right, it becomes a powerful strategy that works for you even when you're off the clock.

Whether you're just starting out or looking to refresh your marketing, I walk you through content ideas and simple actions you can take right now to improve each stage of your funnel. From social media posts that stop the scroll to lead magnets that actually convert, this episode is packed with practical, no-fluff advice designed to help you build a business that aligns with your lifestyle goals. Because at the end of the day, it’s not just about more leads—it’s about attracting the right ones and creating a system that supports your success and sanity.

"If you're showing up online but nothing’s converting, it’s not about being visible—it’s about guiding your audience from ‘Who’s this?’ to ‘I need what she’s offering.’" - Kylie Walker

We explore:

• Life update on selling the remaining parts of a rent roll after 15 years in real estate.
• Insights for women in the property management industry.
• The importance of balancing career and family.
• Overview of the digital marketing funnel.
• Stages of the digital marketing funnel: attention, relationship building, and conversion.
• Strategies for creating engaging content at each stage of the funnel.
• Use of a dating analogy to explain the digital marketing process.
• Types of content that work well for visibility and relationship building.
• Techniques for converting audience engagement into actionable business results.
• Emphasis on purposeful marketing and storytelling in business growth.

Connect with Done For You Services

Done For You Services - https://dfys.com.au/

Find out about our Done For You Social Media Management - https://dfys.mykajabi.com/done-for-you-sm

Find out about our Done for You Lead Generation - https://dfys.mykajabi.com/done-for-you-lead-generation

Connect with Done For You Services: https://www.instagram.com/doneforyouservices_/

Kylie’s Resources

Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool

Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool

That Property Mum Courses: https://www.thatpropertymum.com.au/courses/

The PM Accelerate Membership: https://courses.thatpropertymum.com.au/accelerate

Book a Strategy Call with Kylie: https://calendly.com/kylie-tpm/coaching-call 

Kolmeo: https://kolmeo.com/

Sensor Global: https://sensorglobal.com/

HD&U Sales Bundle: https://www.hdandu.com.au/that-property-mum-sales-readiness-bundle-0

35 AI Prompts to help you Grow your Business on Social Media: https://courses.thatpropertymum.com.au/35-prompts-to-grow-your-property-management-business-on-social-media

12-Month Client Communication Plan for Property Managers: https://courses.thatpropertymum.com.au/12-month-client-communication-plan-for-property-managers

Connect With Kat & Podcasting Team:

Follow The Soul Agency on Instagram: https://www.instagram.com/thesoulagency.co

Download Everything You Need To Know To Start A Podcast:

https://the-soul-agency.mykajabi.com/offers/RDoXoztD/checkout

Enquire about Podcast services - [email protected]

Connect With Kylie:

Follow Kylie Walker on Instagram- https://www.instagram.com/thatpropertymum_/

Follow Kylie on Facebook - https://web.facebook.com/thatpropertymum

Connect with Kylie on LinkedIn - https://www.linkedin.com/in/kylie-wal...

Explore Kylie's Website - https://www.thatpropertymum.com.au/

Watch Kylie on YouTube - https://www.youtube.com/@thatpropertymum