The Property Management Podcast with That Property Mum

If you’ve ever felt like real estate was taking more out of you than it was giving back, you’re not alone. Long hours, constant pressure, and the never ending chase for results can leave even the most driven people running on empty. Burnout creeps in quietly, and before you know it, your health, relationships, and love for the job start to suffer.

But what if there was another way? What if success wasn’t about doing more, but about doing things differently, listening to yourself, leaning into resilience, and building a business that works for you, not against you?

In this episode I chat to Chris Henry, who knows that story all too well. Starting his career in the trades before stepping into his mum’s real estate business in the Hunter Valley, Chris pushed himself hard in the early years. Chasing the big agent dream eventually landed him in hospital with burnout, forcing him to rethink what success really looks like. Today, he leads River Realty with a focus on people, culture and long term growth, and shares openly about the role of vulnerability, coaching and intuition in creating a more sustainable career.

“  A lot of people that I've noticed give up a little too easily on things. And they make some decisions in an emotional moment and completely blow up their current life because of an emotional reaction to something. And so I think over time get as much coaching and training as you can. If you are wanting to develop in real estate, then find a coach that resonates with you. And look at what you want to improve in and seek out those people that are good at those sorts of aspects of your career. Never stop learning and always be the student.” - Chris Henry

We cover:

• The signs of burnout and what happens if you ignore them, including the impact it can have on both your health and your business
• Why vulnerability is key to better leadership, and how being open and honest can strengthen your relationships with both your team and your clients
• How intuition helps you make the right calls in business and life, especially when the obvious answer isn’t always the best one
• The role of coaching and personal development in building resilience, and why it’s so important to keep investing in yourself along the way
• Why property management is such a strong foundation for future leaders, giving people real world skills they can carry into any area of real estate
• What it really takes to grow a business without losing yourself along the way, and how to stay true to your values while still chasing growth

Kylie’s Resources:

Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool

 Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool

 That Property Mum Courses: https://www.thatpropertymum.com.au/courses/

 The PM Accelerate Membership: https://courses.thatpropertymum.com.au/accelerate

 Book a Strategy Call with Kylie: https://calendly.com/kylie-tpm/coaching-call 

 Kolmeo: https://kolmeo.com/

 Sensor Global:  https://sensorinsure.com/ https://sensorglobal.com/

 HD&U Sales Bundle: https://www.hdandu.com.au/that-property-mum-sales-readiness-bundle-0

 Find out about our Done for You Lead Generation - https://calendly.com/kylie-tpm/done-for-you-leads-discovery-call

35 AI Prompts to help you Grow your Business on Social Media: https://courses.thatpropertymum.com.au/35-prompts-to-grow-your-property-management-business-on-social-media

Connect With  Chris Henry

https://www.riverrealty.com.au/chris-henry/

https://www.instagram.com/chrisjameshenry/

https://www.facebook.com/chris.henry.167322

https://www.facebook.com/teamhenryriver

Connect With Kylie:

Follow Kylie Walker on Instagram- https://www.instagram.com/thatpropertymum_/

Follow Kylie on Facebook - https://web.facebook.com/thatpropertymum

Connect with Kylie on LinkedIn - https://www.linkedin.com/in/kylie-wal...

Explore Kylie's Website - https://www.thatpropertymum.com.au/

Watch Kylie on YouTube - https://www.youtube.com/@thatpropertymum

I’ve been reflecting a lot on how overwhelming social media can feel when you’re running a property management or real estate business. There are so many platforms, each with its own quirks and audience expectations, that it’s easy to feel like you’re chasing your tail. That’s why I’ve learned to simplify the process by focusing only on the platforms that make the most sense for my audience and my energy. Rather than trying to be everywhere, I encourage you to pick two platforms where you can show up consistently and authentically. It’s about working smarter, not harder.

What I love most about social media is that it allows us to connect in such unique ways depending on the platform. Instagram, for example, is brilliant for showcasing stories and behind-the-scenes moments, while LinkedIn gives you a professional space to share insights and establish thought leadership. Facebook is still great for community engagement, and TikTok is a playground for creative, short-form content. Each one has its strengths–but the real key is making the platforms work for you, not the other way around.

In this episode of the Property Management Podcast, I share actionable social media strategies tailored for property management and real estate professionals. I explain the unique strengths of Instagram, Facebook, LinkedIn, and TikTok, and why it’s best to focus on just two platforms that suit your audience and style. I also share practical tips for creating engaging posts, using tools like ChatGPT, and building authentic connections–all while balancing business growth with personal well-being.

"Not all platforms are created equal – you don’t need to be on every platform; choose the ones that best suit your audience and your style.” -Kylie Walker

We explore:

• Social media strategy for property management and real estate professionals
• Importance of platform-specific content
• Unique audience and content styles for different social media platforms (Instagram, Facebook, LinkedIn, TikTok)
• Recommendations for choosing the right social media platforms
• Content types that perform best on each platform
• Tips for creating engaging and authentic content
• The role of community and connection on Facebook
• Building a personal brand and thought leadership on LinkedIn
• Utilizing TikTok for storytelling and quick tips
• Balancing social media efforts without feeling overwhelmed

Connect with Done For You Services

Done For You Services - https://dfys.com.au/

Find out about our Done For You Social Media Management - https://dfys.mykajabi.com/done-for-you-sm

Find out about our Done for You Lead Generation - https://dfys.mykajabi.com/done-for-you-lead-generation

Connect with Done For You Services: https://www.instagram.com/doneforyouservices_/

Kylie’s Resources

Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool

Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool

That Property Mum Courses: https://www.thatpropertymum.com.au/courses/

The PM Accelerate Membership: https://courses.thatpropertymum.com.au/accelerate

Book a Strategy Call with Kylie: https://calendly.com/kylie-tpm/coaching-call 

Kolmeo: https://kolmeo.com/

Sensor Global: https://sensorglobal.com/

HD&U Sales Bundle: https://www.hdandu.com.au/that-property-mum-sales-readiness-bundle-0

35 AI Prompts to help you Grow your Business on Social Media: https://courses.thatpropertymum.com.au/35-prompts-to-grow-your-property-management-business-on-social-media

12-Month Client Communication Plan for Property Managers: https://courses.thatpropertymum.com.au/12-month-client-communication-plan-for-property-managers

Connect With Kylie:

Follow Kylie Walker on Instagram- https://www.instagram.com/thatpropertymum_/

Follow Kylie on Facebook - https://web.facebook.com/thatpropertymum

Connect with Kylie on LinkedIn - https://www.linkedin.com/in/kylie-wal...

Explore Kylie's Website - https://www.thatpropertymum.com.au/

Watch Kylie on YouTube - https://www.youtube.com/@thatpropertymum

Some moments in life stop us in our tracks. Whether it’s a personal challenge, a career crossroad, or a world event that shakes everything we know and it can make us ask:  how do we keep moving forward? How do we not only survive the experience but find a way to create meaning, positive impact and legacy from it?

In difficult times, it’s often the response that can leave the biggest mark. These moments can call on us to find resilience in leadership, to adapt when change comes quickly, and to support those around us when they need it most. They also reveal the importance of purpose driven action, the kind of leadership that not only helps people through hardship, but also creates lasting impact and stronger communities.

In this episode I chat with Peter Baines who is a former NSW Police forensic investigator who worked on some of the world’s worst disasters, including the Bali bombings and Boxing Day tsunami. He went on to found Hands Across the Water, a charity supporting thousands of children in Thailand. Today, Peter is a sought after keynote speaker on leadership, resilience and social impact, and in 2025 was named one of the top five most influential Australians working in Thailand.

This conversation goes far deeper than recounting events. Peter reflects on what it really means to lead through a crisis, to find resilience when everything feels overwhelming, and how to act with purpose even when the path ahead is uncertain. 

“ In my experience in crisis and disaster, true leaders are identified by their actions and their reactions. It's not the position that we hold, it's not the title that we have. It's what we do that matters” - Peter Baines

We cover:

• What crisis leadership really looks like in the moment and why leadership presence matters more than a title on your business card
• The lessons Peter took from working on the Bali bombings and the Boxing Day tsunami in Thailand
•  What those global disasters taught him about change, speed and empathy in leadership
• What running 1,400 km across Thailand taught him about resilience, the fear of failure, and why breaking big goals into small steps is the only way through
• Why sustainable fundraising only works when there’s transparency and when supporters actually get something meaningful in return
• How Hands Across the Water and its charity bike rides in Thailand give everyday people the chance to grow, build real connections, and make a lasting impact for kids

Kylie’s Resources:

Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool

 Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool

 That Property Mum Courses: https://www.thatpropertymum.com.au/courses/

 The PM Accelerate Membership: https://courses.thatpropertymum.com.au/accelerate

 Book a Strategy Call with Kylie: https://calendly.com/kylie-tpm/coaching-call 

 Kolmeo: https://kolmeo.com/

 Sensor Global:  https://sensorinsure.com/ https://sensorglobal.com/

 HD&U Sales Bundle: https://www.hdandu.com.au/that-property-mum-sales-readiness-bundle-0

 Find out about our Done for You Lead Generation - https://calendly.com/kylie-tpm/done-for-you-leads-discovery-call

35 AI Prompts to help you Grow your Business on Social Media: https://courses.thatpropertymum.com.au/35-prompts-to-grow-your-property-management-business-on-social-media

Connect With  Peter Baines

Join Future of Leadership in  Melbourne on 16th of September https://www.futureofleadership.com.au

Join our gala dinner in Sydney on the 11th of October https://www.handsacrossthewater.org.au/event/view/night-of-celebration-2025

[email protected]

http://www.handsacrossthewater.org.au

facebook.com/thehandsgroup

@handsacrossthewater_anz

https://www.linkedin.com/company/hands-across-the-water/

Connect With Kylie:

Follow Kylie Walker on Instagram- https://www.instagram.com/thatpropertymum_/

Follow Kylie on Facebook - https://web.facebook.com/thatpropertymum

Connect with Kylie on LinkedIn - https://www.linkedin.com/in/kylie-wal...

Explore Kylie's Website - https://www.thatpropertymum.com.au/

Watch Kylie on YouTube - https://www.youtube.com/@thatpropertymum

In this episode of "The Property Management Podcast," I dive into the power of viral videos and how property managers can leverage them to boost brand exposure. I explain what it really means for a video to go viral, why it’s so impactful, and the long-term benefits of reaching a larger audience. With social media constantly evolving, creating viral content can be a game-changer for growing your business and connecting with new clients.

I share some actionable tips for crafting engaging video content, including the importance of showcasing behind-the-scenes glimpses, adding humor, and providing valuable tips. I also emphasize the power of property tours as a way to connect with potential clients. Keeping your content authentic and in tune with current trends can help your videos gain traction and attract attention from people who may not have discovered your brand otherwise.

To help you on your video journey, I introduce my own video editing services, which are tailored to assist property managers in creating high-quality content that resonates with their target audience. Don’t forget to leave a review of the podcast and reach out to me for more resources designed to take your property management business to the next level!

"It's not about millions of views, but rather reaching people outside your following and expanding your brand awareness." -Kylie Walker

We explore:

• Definition and significance of viral videos in brand exposure
• Importance of reaching audiences beyond existing followers
• Impact of viral videos on brand awareness and business opportunities
• Types of content that tend to go viral in property management
• Behind-the-scenes footage
• Humorous or relatable content
• Tips and tricks for tenants and property management
• Property tours and transformations
• Strategies for creating effective viral videos
• Keeping videos short and engaging
• Emphasizing authenticity in content
• Utilizing trending music and challenges
• Encouraging viewer engagement and interaction
• The role of consistency in maintaining visibility and reach
• The potential for organic growth through viral content
• The value of experimenting with different content types
• Offering services to assist in creating video content for businesses
• 
  

Connect with Done For You Services

Done For You Services - https://dfys.com.au/

Find out about our Done For You Social Media Management - https://dfys.mykajabi.com/done-for-you-sm

Find out about our Done for You Lead Generation - https://dfys.mykajabi.com/done-for-you-lead-generation

Connect with Done For You Services: https://www.instagram.com/doneforyouservices_/

Kylie’s Resources

Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool

Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool

That Property Mum Courses: https://www.thatpropertymum.com.au/courses/

The PM Accelerate Membership: https://courses.thatpropertymum.com.au/accelerate

Book a Strategy Call with Kylie: https://calendly.com/kylie-tpm/coaching-call 

Kolmeo: https://kolmeo.com/

Sensor Global: https://sensorglobal.com/

HD&U Sales Bundle: https://www.hdandu.com.au/that-property-mum-sales-readiness-bundle-0

35 AI Prompts to help you Grow your Business on Social Media: https://courses.thatpropertymum.com.au/35-prompts-to-grow-your-property-management-business-on-social-media

12-Month Client Communication Plan for Property Managers: https://courses.thatpropertymum.com.au/12-month-client-communication-plan-for-property-managers

Connect With Kylie:

Follow Kylie Walker on Instagram- https://www.instagram.com/thatpropertymum_/

Follow Kylie on Facebook - https://web.facebook.com/thatpropertymum

Connect with Kylie on LinkedIn - https://www.linkedin.com/in/kylie-wal...

Explore Kylie's Website - https://www.thatpropertymum.com.au/

Watch Kylie on YouTube - https://www.youtube.com/@thatpropertymum

Every now and then, you meet someone who’s done more than just survive in Real Estate, they’ve actually lived it. The late nights, broken leases, staff dramas, tight margins, economic downturns, and all the tech changes. But also, the client wins, the lifelong friendships, the properties that became portfolios, the businesses that became careers, the careers that turned into legacies.

This episode is about that kind of career, the kind that doesn’t just clock time, but leaves a mark. And the kind of human who’s bold enough to reflect on it all, tell the truth about it, and pass on their experience.

I chat with Peter Brewer who is a highly respected voice in the Australian Real Estate industry, known for his straight talking style, deep experience, and passion for helping others succeed. With over 40 years as a high performing business owner, 10 years as board chair of one of Queensland’s largest real estate marketing companies, and now serving as Chair of the Real Estate Institute of Queensland, Peter has played a key role in shaping the profession. He’s also an Ambassador for the US based Inman News Organisation and is widely recognised as a leading figure in digital strategy and brand leadership within the property space.

. Whether you’re just starting out in the industry or have been in it for many years, Peter’s lessons on curiosity, reinvention, and legacy will challenge you to think differently about the work you do and the future you’re building.

“You’ve got to have a culture of curiosity. You’ve got to want to break things. It doesn’t matter whether you’re 32 or 66. I still have a culture of curiosity. I want to learn how things work. I want to break them, I want to keep testing and say, I could do this, or this could save me time, or this could make me better. If you’re serious about making a great career in this industry and it can absolutely be a rewarding career then you’ve got to invest time in yourself, build your skills and knowledge, and make yourself worthy of more recognition, more income, and a better life in our profession.” 

- Peter Brewer

We cover:

• Why it’s never too late to reinvent yourself and start a new chapter, no matter how long you’ve been in the industry
• How charging what you're worth sends a clear message that your work matters and deserves respect
• Why it’s important for Property Managers to step up to make a difference  by helping tenants, educating their communities, and being part of the solution to social challenges
• Why new technology won’t fix anything unless you take the time to learn it properly and bring your team along with you
• The importance of staying curious to help you keep growing your business 
• Why having a strong digital presence is essential because that’s where your clients are looking for you
• Why sharing your story and the lessons you’ve learned is one of the most powerful ways to leave a lasting legacy
• How being honest when things get tough opens the door to support and connection

Kylie’s Resources:

Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool

 Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool

 That Property Mum Courses: https://www.thatpropertymum.com.au/courses/

 The PM Accelerate Membership: https://courses.thatpropertymum.com.au/accelerate

 Book a Strategy Call with Kylie: https://calendly.com/kylie-tpm/coaching-call 

 Kolmeo: https://kolmeo.com/

 Sensor Global:  https://sensorinsure.com/ https://sensorglobal.com/

 HD&U Sales Bundle: https://www.hdandu.com.au/that-property-mum-sales-readiness-bundle-0

 Find out about our Done for You Lead Generation - https://calendly.com/kylie-tpm/done-for-you-leads-discovery-call

35 AI Prompts to help you Grow your Business on Social Media: https://courses.thatpropertymum.com.au/35-prompts-to-grow-your-property-management-business-on-social-media

Connect With Peter Brewer

https://thatpeterbrewer.com/

https://www.facebook.com/thatpeterbrewer/

https://www.instagram.com/thatpeterbrewer/?hl=en

https://www.linkedin.com/in/thatpeterbrewer/?originalSubdomain=au

Connect With Kylie:

Follow Kylie Walker on Instagram- https://www.instagram.com/thatpropertymum_/

Follow Kylie on Facebook - https://web.facebook.com/thatpropertymum

Connect with Kylie on LinkedIn - https://www.linkedin.com/in/kylie-wal...

Explore Kylie's Website - https://www.thatpropertymum.com.au/

Watch Kylie on YouTube - https://www.youtube.com/@thatpropertymum

In this episode of The Property Management Podcast, I’m diving into one of my absolute favourite game-changers–automation. If you’ve ever felt buried under repetitive admin, chasing rent arrears, or trying to stay on top of maintenance requests and lease dates, this episode is for you. Unpack how automating those time-consuming tasks can transform your business, save your sanity, and give you back your most valuable asset–time.

We talk through real-life examples and practical ways to start small, without the tech overwhelm. From automating rent arrears follow-up and maintenance workflows to streamlining leasing communication and document management, you’ll walk away with actionable ideas to create more ease in your daily operations. Plus, we cover some of the best software options out there to get you started without blowing the budget.

If you're ready to ditch the chaos, boost your team's productivity, and finally focus on the parts of your business that light you up, this episode is a must-listen. Tune in, take notes, and let’s get your systems working for you. Don’t forget to share your biggest takeaway with me on socials–I’d love to hear what you’re automating first!

"What if I told you that you could automate these key tasks to free up your time and focus on what really matters?" - Kylie Walker

We explore:

• Importance of automation in property management
• Benefits of automating tasks to save time and reduce stress
• Key areas to automate: rent arrears follow-up, maintenance workflows, lease milestones, leasing communication, and document management
• Strategies for tracking daily tasks and identifying time-consuming activities
• Recommendations for property management software with automation features
• Combining automation with personal communication for tenant relations
• Setting up automated reminders for critical lease dates and maintenance follow-ups
• Streamlining leasing communication through automated responses and updates
• Reducing human error in document management with automation tools
• Gradual implementation of automation to avoid overwhelm and ensure steady progress

Connect with Done For You Services

Done For You Services - https://dfys.com.au/

Find out about our Done For You Social Media Management - https://dfys.mykajabi.com/done-for-you-sm

Find out about our Done for You Lead Generation - https://dfys.mykajabi.com/done-for-you-lead-generation

Connect with Done For You Services: https://www.instagram.com/doneforyouservices_/

Kylie’s Resources

Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool

Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool

That Property Mum Courses: https://www.thatpropertymum.com.au/courses/

The PM Accelerate Membership: https://courses.thatpropertymum.com.au/accelerate

Book a Strategy Call with Kylie: https://calendly.com/kylie-tpm/coaching-call 

Kolmeo: https://kolmeo.com/

Sensor Global: https://sensorglobal.com/

HD&U Sales Bundle: https://www.hdandu.com.au/that-property-mum-sales-readiness-bundle-0

35 AI Prompts to help you Grow your Business on Social Media: https://courses.thatpropertymum.com.au/35-prompts-to-grow-your-property-management-business-on-social-media

12-Month Client Communication Plan for Property Managers: https://courses.thatpropertymum.com.au/12-month-client-communication-plan-for-property-managers

Connect With Kylie:

Follow Kylie Walker on Instagram- https://www.instagram.com/thatpropertymum_/

Follow Kylie on Facebook - https://web.facebook.com/thatpropertymum

Connect with Kylie on LinkedIn - https://www.linkedin.com/in/kylie-wal...

Explore Kylie's Website - https://www.thatpropertymum.com.au/

Watch Kylie on YouTube - https://www.youtube.com/@thatpropertymum

It’s easy to think legal dramas only happen to other people. You’re busy juggling tenants, trades, inspections, owners and there’s no time to worry about something like litigation.  BUT the biggest legal risks in property management often don’t come from dramatic incidents. They come from the quiet things, the vague termination letter, the maintenance request that gets lost in the shuffle, the call you meant to return but didn’t.

Legal issues in property management often come out of nowhere but they don’t have to. If you’ve ever had that gut feeling that something’s slipped through the cracks, or you’re lying awake wondering if you’ve covered yourself properly, this episode is for you.

In this episode,  I share a few hard lessons I’ve learnt from situations I didn’t see coming and how you can protect yourself before they become your reality too. These are the things no one tells you when you start a property management business, but they matter more than you think.

“ I believe that transparency is the key. Transparency with your team, transparency with your tenants, transparency with your property owners. Make sure you're regularly checking in with everyone involved and keeping all parties informed of the status of issues. The more you communicate, the less room there is for misunderstandings and complaints.” -Kylie Walker

 We explore:

• What happened when I was too “nice” in a termination letter and how it cost me in court
• The maintenance issue that spiralled into a lawsuit even though we didn’t engage the tradie
• Why your agency can be held liable for things that feel out of your control
• How Office of Fair Trading complaints usually start and what you can do to avoid them
• The insurance cover you need and what happens when it’s not enough
• The systems I now rely on to reduce risk and catch things before they fall through the cracks
• Why ongoing team training and crystal clear communication are non negotiables

Kylie’s Resources:

Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool

 Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool

 That Property Mum Courses: https://www.thatpropertymum.com.au/courses/

 The PM Accelerate Membership: https://courses.thatpropertymum.com.au/accelerate

 Book a Strategy Call with Kylie: https://calendly.com/kylie-tpm/coaching-call 

 Kolmeo: https://kolmeo.com/

 Sensor Global:  https://sensorinsure.com/ https://sensorglobal.com/

 HD&U Sales Bundle: https://www.hdandu.com.au/that-property-mum-sales-readiness-bundle-0

 Find out about our Done for You Lead Generation - https://calendly.com/kylie-tpm/done-for-you-leads-discovery-call

35 AI Prompts to help you Grow your Business on Social Media: https://courses.thatpropertymum.com.au/35-prompts-to-grow-your-property-management-business-on-social-media

Connect With Kylie:

Follow Kylie Walker on Instagram- https://www.instagram.com/thatpropertymum_/

Follow Kylie on Facebook - https://web.facebook.com/thatpropertymum

Connect with Kylie on LinkedIn - https://www.linkedin.com/in/kylie-wal...

Explore Kylie's Website - https://www.thatpropertymum.com.au/

Watch Kylie on YouTube - https://www.youtube.com/@thatpropertymum

In this episode of the Property Management Podcast, I dive into the power of Facebook Lead Ads and how they can completely transform your approach to generating leads in property management and real estate. I break down the benefits of hyper-targeted advertising, automated lead collection, and proven follow-up strategies that turn clicks into clients. Whether you’re new to Facebook Ads or looking to refine your approach, my insights will help you attract the right audience and grow your database without wasting time or money.

I share actionable tips for creating irresistible offers that capture attention, crafting ad content that stops the scroll, and optimising your campaigns for better performance. You’ll also hear a real-life client success story that shows exactly how these strategies work in practice to deliver measurable results. From understanding your audience to testing and tweaking your campaigns, I give you a roadmap for turning Facebook into a consistent source of quality leads.

If you’ve been thinking about running Facebook Ads but aren’t sure where to start–or if you’ve tried before with lacklustre results–this episode is your guide to doing it right. I invite you to explore more resources on my website, reach out for personalised help with your ad strategy, and support the show by leaving a rating, review, and sharing it with others in the industry. Tune in and let me help you make Facebook Lead Ads your new secret weapon for business growth.

"If you're not using Facebook ads to generate leads yet, then you're seriously missing out."

• Kylie Walker

We explore:

• Importance of Facebook Lead Ads for property managers and real estate professionals
• Generating quality leads through targeted advertising
• Streamlining the lead collection process using Facebook's platform
• Creating compelling offers to attract potential clients
• Targeting specific demographics and interests for effective advertising
• Automating follow-up processes to nurture leads
• Utilizing retargeting strategies to engage previous website visitors
• Tracking and optimizing ad performance for better results
• Sharing success stories to illustrate the effectiveness of Facebook Lead Ads
• Encouraging audience engagement through ratings, reviews, and sharing the podcast

Connect with Done For You Services

Done For You Services - https://dfys.com.au/

Find out about our Done For You Social Media Management - https://dfys.mykajabi.com/done-for-you-sm

Find out about our Done for You Lead Generation - https://dfys.mykajabi.com/done-for-you-lead-generation

Connect with Done For You Services: https://www.instagram.com/doneforyouservices_/

Kylie’s Resources

Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool

Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool

That Property Mum Courses: https://www.thatpropertymum.com.au/courses/

The PM Accelerate Membership: https://courses.thatpropertymum.com.au/accelerate

Book a Strategy Call with Kylie: https://calendly.com/kylie-tpm/coaching-call 

Kolmeo: https://kolmeo.com/

Sensor Global: https://sensorglobal.com/

HD&U Sales Bundle: https://www.hdandu.com.au/that-property-mum-sales-readiness-bundle-0

35 AI Prompts to help you Grow your Business on Social Media: https://courses.thatpropertymum.com.au/35-prompts-to-grow-your-property-management-business-on-social-media

12-Month Client Communication Plan for Property Managers: https://courses.thatpropertymum.com.au/12-month-client-communication-plan-for-property-managers

 Connect With Kylie:

Follow Kylie Walker on Instagram- https://www.instagram.com/thatpropertymum_/

Follow Kylie on Facebook - https://web.facebook.com/thatpropertymum

Connect with Kylie on LinkedIn - https://www.linkedin.com/in/kylie-wal...

Explore Kylie's Website - https://www.thatpropertymum.com.au/

Watch Kylie on YouTube - https://www.youtube.com/@thatpropertymum

Sometimes the most courageous step you can take isn’t chasing the biggest growth possible, it's deciding exactly what kind of life you want your business to support, and then building it that way.

In this episode, I chat with Deborah Gidman from Resident Property who shares how she how she went from 14+ years working for others in WA’s property management industry to starting her own boutique agency  without a perfect business plan, without wanting to create an, empire, but with a clear vision for freedom, flexibility, and family involvement.

Before taking the leap, Deb had the same doubts many aspiring business owners face: What if it fails? Will I make enough to live on? Am I really ready? She also knew that while her skills and experience were strong, running a business would bring a whole new set of challenges.

Deb opens up about the financial safety net that gave her confidence to make the leap, the surprises she faced once she started, and how she’s grown Resident Property into a family run business with her daughter and husband on the team.  Her story is both practical advice and a reassuring reminder that you can design a business that fits your life, not the other way around.

“ If you have an inkling that you would like to start on your own, go and run the figures. And yes, it is tough to start, but if you put your everything into it and you really go for it, you will be really glad that you did it.” -Deborah Gidman

 We explore:

• Why Deb chose to start a lifestyle business rather than chase industry domination
• How Deb financially prepared to leave her “safe” corporate role
• The overlooked challenges  of business structure and why Deb’s restructuring two years in
• What to expect when friends and family don’t become your first clients
• Why social media consistency is essential  even when you hate being on camera
• The mindset shift from “winging it” to setting and achieving sales goals
• How to work with family while keeping harmony and clear roles
• The advice Deb would give property managers on running the numbers before starting their own agency

Kylie’s Resources:

Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool

 Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool

 That Property Mum Courses: https://www.thatpropertymum.com.au/courses/

 The PM Accelerate Membership: https://courses.thatpropertymum.com.au/accelerate

 Book a Strategy Call with Kylie: https://calendly.com/kylie-tpm/coaching-call 

 Kolmeo: https://kolmeo.com/

 Sensor Global:  https://sensorinsure.com/ https://sensorglobal.com/

 HD&U Sales Bundle: https://www.hdandu.com.au/that-property-mum-sales-readiness-bundle-0

 Find out about our Done for You Lead Generation - https://calendly.com/kylie-tpm/done-for-you-leads-discovery-call

35 AI Prompts to help you Grow your Business on Social Media: https://courses.thatpropertymum.com.au/35-prompts-to-grow-your-property-management-business-on-social-media

Connect With Deborah Gidman

https://www.instagram.com/resident.property/?hl=en

https://www.residentproperty.com.au/

https://www.linkedin.com/in/deborah-gidman-09091463/

Connect With Kylie:

Follow Kylie Walker on Instagram- https://www.instagram.com/thatpropertymum_/

Follow Kylie on Facebook - https://web.facebook.com/thatpropertymum

Connect with Kylie on LinkedIn - https://www.linkedin.com/in/kylie-wal...

Explore Kylie's Website - https://www.thatpropertymum.com.au/

Watch Kylie on YouTube - https://www.youtube.com/@thatpropertymum

In this episode of the Property Management Podcast, I dive into how digital tools can completely transform the way property management businesses run. If you're feeling bogged down by the daily grind and wishing for a little more time to focus on growing your business, you’re in the right place. I share the digital tools I rely on to automate tasks like email marketing, social media scheduling, and content creation, all designed to free up time and reduce the stress of constant manual work. Technology doesn’t have to be overwhelming – it’s all about working smarter, not harder.

I talk through the importance of streamlining workflows and staying organized with tools like calendar management systems and CRM platforms. The best part? These tools don’t just help you stay on top of things, but they can also improve client relationships, which is crucial when you're managing multiple properties or dealing with clients who expect nothing less than excellence. You’ll hear about how these systems help me keep everything ticking along smoothly, giving me the space to focus on the bigger picture, like building stronger relationships and scaling the business.

I hope you’ll be inspired to incorporate more technology into your day-to-day operations. Automating repetitive tasks is a game-changer, and with the right systems in place, you can reduce stress and create a business that not only survives but thrives. So, if you’re ready to take your property management game to the next level, don’t miss this episode – it’s time to embrace the power of technology! 

"With the right tools, you can save time, reduce stress, and become more efficient in your day-to-day operations." - Kylie Walker

We explore:

• Best digital tools for automating property management businesses
• Email marketing automation tools (e.g., Mailchimp, ConvertKit)
• Social media planning and scheduling tools (e.g., Hootsuite, Buffer)
• Content creation and design tools (e.g., Canva)
• Video editing tools for real estate content (e.g., CapCut, InShot)
• Calendar scheduling tools (e.g., Calendly)
• Task and workflow management tools (e.g., Trello, Asana, Notion)
• Customer relationship management (CRM) systems (e.g., Vault, HubSpot)
• Importance of streamlining marketing efforts and client communications
• Strategies for enhancing efficiency and productivity in real estate operations

Connect with Done For You Services

Done For You Services - https://dfys.com.au/

Find out about our Done For You Social Media Management - https://dfys.mykajabi.com/done-for-you-sm

Find out about our Done for You Lead Generation - https://dfys.mykajabi.com/done-for-you-lead-generation

Connect with Done For You Services: https://www.instagram.com/doneforyouservices_/

Kylie’s Resources

Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool

Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool

That Property Mum Courses: https://www.thatpropertymum.com.au/courses/

The PM Accelerate Membership: https://courses.thatpropertymum.com.au/accelerate

Book a Strategy Call with Kylie: https://calendly.com/kylie-tpm/coaching-call 

Kolmeo: https://kolmeo.com/

Sensor Global: https://sensorglobal.com/

HD&U Sales Bundle: https://www.hdandu.com.au/that-property-mum-sales-readiness-bundle-0

35 AI Prompts to help you Grow your Business on Social Media: https://courses.thatpropertymum.com.au/35-prompts-to-grow-your-property-management-business-on-social-media

12-Month Client Communication Plan for Property Managers: https://courses.thatpropertymum.com.au/12-month-client-communication-plan-for-property-managers

Connect With Kylie:

Follow Kylie Walker on Instagram- https://www.instagram.com/thatpropertymum_/

Follow Kylie on Facebook - https://web.facebook.com/thatpropertymum

Connect with Kylie on LinkedIn - https://www.linkedin.com/in/kylie-wal...

Explore Kylie's Website - https://www.thatpropertymum.com.au/

Watch Kylie on YouTube - https://www.youtube.com/@thatpropertymum