In this episode of "The Property Management Podcast," I dive into the power of viral videos and how property managers can leverage them to boost brand exposure. I explain what it really means for a video to go viral, why it’s so impactful, and the long-term benefits of reaching a larger audience. With social media constantly evolving, creating viral content can be a game-changer for growing your business and connecting with new clients.

I share some actionable tips for crafting engaging video content, including the importance of showcasing behind-the-scenes glimpses, adding humor, and providing valuable tips. I also emphasize the power of property tours as a way to connect with potential clients. Keeping your content authentic and in tune with current trends can help your videos gain traction and attract attention from people who may not have discovered your brand otherwise.

To help you on your video journey, I introduce my own video editing services, which are tailored to assist property managers in creating high-quality content that resonates with their target audience. Don’t forget to leave a review of the podcast and reach out to me for more resources designed to take your property management business to the next level!

"It's not about millions of views, but rather reaching people outside your following and expanding your brand awareness." -Kylie Walker

We explore:

• Definition and significance of viral videos in brand exposure
• Importance of reaching audiences beyond existing followers
• Impact of viral videos on brand awareness and business opportunities
• Types of content that tend to go viral in property management
• Behind-the-scenes footage
• Humorous or relatable content
• Tips and tricks for tenants and property management
• Property tours and transformations
• Strategies for creating effective viral videos
• Keeping videos short and engaging
• Emphasizing authenticity in content
• Utilizing trending music and challenges
• Encouraging viewer engagement and interaction
• The role of consistency in maintaining visibility and reach
• The potential for organic growth through viral content
• The value of experimenting with different content types
• Offering services to assist in creating video content for businesses
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Connect with Done For You Services

Done For You Services - https://dfys.com.au/

Find out about our Done For You Social Media Management - https://dfys.mykajabi.com/done-for-you-sm

Find out about our Done for You Lead Generation - https://dfys.mykajabi.com/done-for-you-lead-generation

Connect with Done For You Services: https://www.instagram.com/doneforyouservices_/

Kylie’s Resources

Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool

Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool

That Property Mum Courses: https://www.thatpropertymum.com.au/courses/

The PM Accelerate Membership: https://courses.thatpropertymum.com.au/accelerate

Book a Strategy Call with Kylie: https://calendly.com/kylie-tpm/coaching-call 

Kolmeo: https://kolmeo.com/

Sensor Global: https://sensorglobal.com/

HD&U Sales Bundle: https://www.hdandu.com.au/that-property-mum-sales-readiness-bundle-0

35 AI Prompts to help you Grow your Business on Social Media: https://courses.thatpropertymum.com.au/35-prompts-to-grow-your-property-management-business-on-social-media

12-Month Client Communication Plan for Property Managers: https://courses.thatpropertymum.com.au/12-month-client-communication-plan-for-property-managers

Connect With Kylie:

Follow Kylie Walker on Instagram- https://www.instagram.com/thatpropertymum_/

Follow Kylie on Facebook - https://web.facebook.com/thatpropertymum

Connect with Kylie on LinkedIn - https://www.linkedin.com/in/kylie-wal...

Explore Kylie's Website - https://www.thatpropertymum.com.au/

Watch Kylie on YouTube - https://www.youtube.com/@thatpropertymum