After our usual milk market report from Chris Walkland, our hosts Will and Ben are joined by Amy Jackson, Director of Oxtale Ltd and Neil Baker, Farm Manager at Bakers of Haselbury Plucknett to look at the perception and preference of the Great British public towards dairy cow management in the UK. Amy outlines her research into this topic and discusses with Neil how we might use this to change public perception to help people feel good about their choice to buy dairy. From a farm perspective, Neil discusses how we might consider these perceptions when designing future farming systems, also touching on the welfare vs carbon debate.Please note: The information provided during this podcast has been

prepared for general informational purposes only and does not constitute

advice. The information must not be relied upon for any purpose and no

representation or warranty is given as to its accuracy, completeness or

otherwise. Any reference to other organisations, businesses or products

during the podcast are not endorsements or recommendations of Dairy

Consulting Ltd or its affiliated companies. The views of the presenter

are personal and may not be the views of Dairy Consulting Ltd. The

contents of this podcast are the copyright of Dairy Consulting Ltd.