The Public Relations Podcast

Is long-form content just a passing trend, or is it fundamentally changing how consumers and B2B audiences engage with brands? We discuss it with Jacquie Potter, Managing Director - Corporate & Business at Ogilvy PR ANZ

Plus we're looking ahead to series 6.

There are just 2 more episodes to go in this interim series 5.5 of The Public Relations Podcast.

This series has the bits of interviews we never got to run in series 5 of the show.

Today it's the final bits from the chat I had with Jeroen Bos from PR.co

If you heard the original chat you'll know it was a fascinating one because Jeroen is a real forward thinker about the industry.

In this un-released section, we discuss AI, it's ability to handle press releases and even chat with itself between organisations. We also reflect on the essence and purpose of public relations.

There is just over a month to go now until Season 6 begins with the totall new format.

Don't forget the free newsletter at ThePublicRelationsPodcast.com

In episode 5 or series 5.5 (how many 5's can you get?) we speak to Kayley Hamilton, a 2X Emmy Award-winning producer from Los Angeles and the founder of KAYLEY Media.

Kayley is not only a PR but a former journalist who understands how to use the "personal" to create connections with journalists and the public.

It's a chat that is packed with actionable ideas.

Kayley talks about the importance of personal narratives in public relations and the parallels between journalists chasing headlines and brands striving for connection.

You'll hear firsthand tales of celebrity encounters and the intertwining of showbiz with PR. Whether you're a PR pro, a business owner, or a media junkie, this episode reveals the secret sauce behind what makes a story truly captivating.

Join us as we bridge the worlds of Hollywood, traditional news outlets, and modern PR tactics to uncover the magic behind the story.

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Welcome back to series 5.5 of The Public Relations Podcast, a series of "parts" of chats which were never or only partly used in the previous shows due to lack of time.

In this one we chat to Alexandra Annable from the non-profit "Techfugees", and shed light on the interplay between technology, the refugee experience and PR.

In the previous episode, where Alexandra first appeared, she shared some of the strategies and techniques she uses in her work but today we get the bigger picture.

Alexandra touches on how her work as a PR impacts displaced individuals. She talks about how she views the people she is working with as an untapped potential for bridging the digital skills gap.

She provides a glimpse into her typical day, highlighting the role of crisis management in her profession. Discussions revolve around the importance of strategic storytelling, ensuring genuine partnerships, and the pitfalls of "greenwashing."

And finally, we talk about the nuances of PR in a humanitarian context and a few techniques.

In this episode, I have two chats for you.

1) We delve into the future of PR, the impact of technology, and the integration of various functions within organizations with Lucy Newcomb from Salt and Shein, an executive recruitment company focused on PR-related roles

2) We talk about authenticity with fearless podcaster, Dr. Rita Jablowski. Her no-nonsense approach has gained her a dedicated fan base despite the fact she makes the show all by herself. So what can PR people learn from her about developing a connection with an audience through "authenticity"?

Note: The chat with Rita contains some candid conversations and some language that may not be suitable for all audiences but it does reflect how being authentic allows you to connect with a target audience who want that.

In this second episode of series 5.5, I chat with Jon Woodroof from TwoToneams.nl a cycling-focused PR agency.

We delve into the topic of using personal passion combined with strategic thinking to fuel PR success in a competitive niche. We talk about everything from campaigns to managing an agency to AI and more.

If there was one main message it would be this:- Being a 'doer' rather than just a spokesperson builds real connections and trust with the media.

We're back for a season 5.5 and if you don't know why it's called 5.5 then you haven't signed up to the newsletter yet at ThePublicRelationsPodcast.com!

In this thought-provoking episode, Matt Holmes from Poem (an international PR agency in Australia) challenges the traditional approach to public relations, stressing the need for data-driven insights and consumer psychology to steer strategies, rather than relying on gut feelings.

We talk about the evolution of the industry and the importance of a two-way conversation with consumers. The conversation further delves into the importance of data, not only as a tool for market trends and consumption behaviour but also in achieving emotional resonance in campaigns.

Matt also emphasizes the need for human-centred narratives and storytelling to captivate audiences.

And we talk about AI. Despite advancements in AI, why the 'human bit' of the profession will always be crucial.

A.I. has a problem.

It's a problem that could influence the future of Public Relations and Communications roles.

In this final episode of series 5 of The Public Relations Podcast, we look at the future of AI in public relations.

Will AI take over the role of communications professionals? How should comms pros adapt to AI and what should they focus on in their work? How might AI redefine PR and communication roles? Will humans still be needed?

.........The Public Relations Podcast will be back for series 6 soon, in about a month. It'll be better, more focused and more useful in any comms role.

Speak soon,

Richard.

Will these things be the future of PR? Diversification, Martech mastery... and storytelling?

In this episode, I talk to Damian Frances, a journalist who studies PR and comms.

Damian is also the Editorial Director of Mumbrella, the organisers of CommsCon 2023, the biggest PR-focused event in Australia. He invited The Public Relations Podcast along to the recent event in Sydney.

Once the sessions were over, we sat down for a chat to discuss what we had heard.

The conversation moved from fax machines and press clippings to modern strategies involving diversification and digital. We look at how the general mindset around marketing is likely to change. We look at PR and the problem of measurement with MarTech and how that will help but also talk about the problem of agreeing on measurement standards. And, we talk about this event and how it is helping to inspire people for the future of PR.