In this episode of the Public Relations Podcast, we explore the nuanced approach to convincing clients and bosses about the value of PR. 

While there are certain things you can say and data you can share, getting a client or boss on board with PR requires a more nuanced approach. 

In this episode we hear from Kaylee Hamilton, owner of Kaylee Media, who believes that getting a client on board actually starts with them, and that interviewing a potential client (or boss) before signing on the dotted line is crucial. 

We also recap some points made by another PR and journalist in the United Kingdom, Funmi Lijadu in which she highlights the fact that sometimes you just to accept you can't work with someone however skilled you are. 

But what do you think? 

Join the conversation and let us know what you think about this topic or even better, come on the show and share your thoughts. All the details are available on thepublicrelationspodcast.com. When you get there click on the link that says "guest" at the top.

If you want to be successful at reaching journalists as part of your public relations effort, then the best way to approach it is to "think" like a journalist.

In this episode, I talk to Funmi Lijadu, a PR and journalist about how she approaches both. What is the mindset?

We look at the unique challenges journalists face when interpreting article briefs, navigating legal issues, and dealing with online criticism. 

We also discuss how PR professionals can approach journalists effectively by understanding their publication's needs and crafting a pitch that resonates with their audience's interests.

In part 1 we talked about what A.I. is and how it could affect crisis public relations. 

In part 2 today, we're talking about what it will cost and who might use A.I. in PR, whether it will affect people's jobs who build relationships with the public and more. 

Plus there is a short guide in the show on how to explore A.I. yourself. For the full article though head to ThePublicRelationsPodcast.com and click on the "PR Manual" option in the menu. Then search for AI on the page.

There have been a few developments I want to share with public relations folks that raise some more questions about using A.I.

It's over A.I. image generators.

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For the detailed guide based on this chat and other research make sure you are signed up for the newsletter at - thepublicrelationspodcast.com/subscribe or go to the "PR Manual" on the website and look for the AI section. 

Public Relations is about to change because of AI. 

Over the next couple of years, almost every aspect will be touched by this emerging technology.

So, what do you need to know? How do you use it and what are the implications? 

Dr Mark van Rijmenam is someone who speaks on AI at large global conferences and has written multiple books, and he is also a friend. 

We got chatting and the chat is eye-opening for PRs.

Following on from this week's episode, I share some extra practical examples of how you can start to turn around a negative narrative against your organisation using public relations tactics and strategies.

Should you just keep quiet if the public seems to be against you?

It's an approach many organisations take.

How do you decide whether to speak up and do some public relations building or just keep a low profile?