In part 1 we talked about what A.I. is and how it could affect crisis public relations. 

In part 2 today, we're talking about what it will cost and who might use A.I. in PR, whether it will affect people's jobs who build relationships with the public and more. 

Plus there is a short guide in the show on how to explore A.I. yourself. For the full article though head to ThePublicRelationsPodcast.com and click on the "PR Manual" option in the menu. Then search for AI on the page.

There have been a few developments I want to share with public relations folks that raise some more questions about using A.I.

It's over A.I. image generators.

If you would like the full article which currently comes in at 2600 words, then it's free. Subscribe at thepublicrelationspodcast.com/subscribe

For the detailed guide based on this chat and other research make sure you are signed up for the newsletter at - thepublicrelationspodcast.com/subscribe or go to the "PR Manual" on the website and look for the AI section. 

Public Relations is about to change because of AI. 

Over the next couple of years, almost every aspect will be touched by this emerging technology.

So, what do you need to know? How do you use it and what are the implications? 

Dr Mark van Rijmenam is someone who speaks on AI at large global conferences and has written multiple books, and he is also a friend. 

We got chatting and the chat is eye-opening for PRs.

Following on from this week's episode, I share some extra practical examples of how you can start to turn around a negative narrative against your organisation using public relations tactics and strategies.

Should you just keep quiet if the public seems to be against you?

It's an approach many organisations take.

How do you decide whether to speak up and do some public relations building or just keep a low profile?

Michelle was facing an issue. 

Some members of the public were calling for students at her college to be "hung" because of their behaviour but the attitude was unfair and wrong in Michelle's view.

As the Public Relations person building relationships with the public, what should you do? Tell the public they are wrong?

Good news stories are hard to sell to the press, especially if you are working for an organisation that generally always feels like it is under fire.

So, how can you get across good news stories and how can you turn around a long-running negative perception of an organisation? 

In this episode, I share some advice on why good news doesn't work and how to package good news so it does get used.